RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Retail TouchPoints

JANUARY 24, 2024

This means moving away from legacy systems that hinder growth and ROI and embracing modern, agile solutions; and Taking a customer-centric approach : Maintaining a strong focus on understanding and meeting customer needs will be paramount.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Retail TouchPoints

AUGUST 6, 2024

User data may also be paired with artificial intelligence to enhance the customer experience. Shein uses user data insights to predict what products customers will want in the future, effectively taking fast fashion to the next level. He authored studies including IDC MarketScape evaluations on B2B, B2C and headless commerce.

eCommerce 275

eCommerce Social Media Fashion B2C 275

Retail TouchPoints

OCTOBER 5, 2021

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Connect Your In-Store and Digital Experiences with Conversational Commerce. A Personalized Shopping Experience.

Omnichannel 287

Omnichannel Customer Loyalty B2C B2B 287

Groove

JANUARY 19, 2022

Improving customer experience is a focal point for many online businesses. As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. Mapping the eCommerce Customer Journey.

eCommerce 340

eCommerce Merchant Services Customer Payment Services 340

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

AUGUST 7, 2023

Digital marketplaces help you provide the personalization customers have come to expect, and in today’s crowded ecommerce space, the customer experience has never been more important. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. Automation helps ensure a seamless customer experience.

Subscription 246

Subscription B2B Mobile Customer Experience 246

Ecommerce Platforms

NOVEMBER 11, 2019

Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result? The North Face.

Customer Loyalty 143

Customer Loyalty Customer Merchant Services eCommerce 143

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Digital Doughnut

FEBRUARY 9, 2023

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

Customer Loyalty 59

Customer Loyalty Omnichannel Customer eCommerce 59

Optimizely

SEPTEMBER 6, 2018

And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy. Yet despite this, many marketers still celebrate their customer acquisition rates as if gaining one-time buyers is what matters most. Two purchases are better than one.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Optimizely

JANUARY 9, 2019

The role has evolved beyond simple campaign management to focus on the entire customer experience, from the first moment of interaction to customer loyalty. In order to thrive in 2019, top B2C marketers today have to be a combination of: Marketing Technologist. Data Scientist. Brand Marketing Artist.

B2C 39

B2C Marketing Customer Loyalty Customer Experience 39

Forrester eCommerce

NOVEMBER 30, 2023

The 2023 Customer Obsession Awards will recognize organizations and executives who put customers at the center of everything — and, in the process, accelerate growth, customer loyalty, and employee engagement. Learn more and nominate yourself now.

Customer 243

Customer Customer Loyalty Customer Experience B2C 243

Forrester eCommerce

JULY 13, 2020

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 329

B2C B2B Customer Loyalty Customer Experience 329

Retail TouchPoints

JUNE 15, 2023

Earle, who talks a mile a minute and with a refreshing candor about not just his successes but his shortcomings, blind spots and missed opportunities, spoke on the topic “Building Brand Hysteria, Customer Loyalty and Memorable Experiences.” Hearing customers’ excitement and their frustration helps us make better decisions.

B2C 320

B2C Customer Loyalty B2B Customer 320

Optimizely

MAY 20, 2019

Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. Zaius grew over 150% in 2018 and as we continue to expand, it’s important to bring added depth and experience to our team. Need an assist?

B2C 150

B2C Marketing Customer Customer Loyalty 150

Groove

MARCH 24, 2022

Our BigCommerce designers are knowledgeable on how to grow BigCommerce businesses, with over 11 years of BigCommerce agency experience. Benefit from B2B and B2C functionality and a fully customizable design with our BigCommerce Website Design service. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Digital Doughnut

MARCH 25, 2022

We’re constantly told that loyal customers are an asset, but look at research and you get a really keen sense of just how valuable they are. For instance, while just eight percent of customers in a typical online retail business may be repeat buyers, they account for a massive 40% of its turnover.

Customer Loyalty 52

Customer Loyalty Customer Online Retail Retail 52

Retail TouchPoints

AUGUST 24, 2023

Retailers can use generative AI to elevate the online shopping experience and drive more sales and foster customer loyalty, ensuring 2023 is another big year in ecommerce. As a marketing leader with global experience, he excels at delivering prospects and customers for leading B2B and B2C brands.

B2C 246

B2C Toys Social Media Accessories 246

Retail TouchPoints

JUNE 7, 2023

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).

Technology 279

Technology Retail Customer Experience Presentation 279

Kissmetrics

AUGUST 6, 2021

With that said, let’s dive into the five customer retention strategies you can use to grow your Ecommerce business. Understand the Customer Journey and Optimize Your Customer Experience Accordingly. One of the first steps to designing a customer retention strategy that works is to understand the customer journey.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Wiser

OCTOBER 11, 2023

B2C (Business-to-Consumer): This is the most common model where businesses sell products or services directly to consumers. Key Features: Personalized marketing, direct interaction with customers, diverse product offerings. D2C (Direct-to-Consumer): Brands or manufacturers sell directly to consumers, bypassing any middlemen.

Payment Services 148

Payment Services Shipping Costs eCommerce Drop Ship 148

Forrester eCommerce

OCTOBER 3, 2022

And specifically for marketers, the status quo often makes working smart impossible — functional silos inhibit internal efficiencies and negatively impact the overall customer experience. Some of today’s biggest marketing silos are technology-based — different platforms for different functions. Let’s […].

Customer Experience 370

Customer Experience Technology Marketing Customer 370

Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Kibo

AUGUST 23, 2022

In this on-demand video , you will learn about: The current state of commerce technology and how to choose the right solution for your business needs What influences a shopper to purchase from a retailer, and how operational systems impact the customer experience How retailers today are using inventory and delivery information to manage customer expectations. (..)

Customer Loyalty 62

Customer Loyalty Technology Webinar Customer 62

BigCommerce

NOVEMBER 13, 2017

Customer Loyalty. Customer Lifetime Value. What we got back were hundreds of submissions from online brands building visionary developments that drive growth opportunities, solve business challenges, and deliver outstanding customer experiences above and beyond traditional online retail. Time Saved. Money Saved.

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. AI is here, but the experience is not amazing just yet. Customer data creates seamless customer experiences.

B2C 150

B2C Omnichannel Channel Customer Data 150

Optimizely

DECEMBER 18, 2018

That’s why you need to integrate the in-store data you’re collecting with customer data from other channels and make a consistent and personalized customer experience. Every time customers interact with you during store visits, you have the opportunity for data collection through your POS system. What is in-store data?

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Kibo

SEPTEMBER 30, 2022

Research for Gartner has found that the proliferation of online channels means B2B customers are now spending only 17 percent of their time meeting suppliers when considering a purchase. B2C brands – With the forward picture for consumers uncertain, the brands that serve them will be looking to make savings and efficiencies.

B2B 71

B2B B2C Multi-channel eCommerce 71

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Retail TouchPoints

MARCH 29, 2022

Sessions illustrate the increasingly complex nature of the customer experience, and how the lines between commerce, marketing, service, and even supply chain and fulfillment, continue to blur. Why the Non-Purchaser Might be Your Most Important Customer. Giving Consumers Control Over the Digital Customer Experience.

Payment Services 245

Payment Services Merchant Services Omnichannel Consumer 245

Kibo

OCTOBER 5, 2021

Individualization—also called 1-to-1 personalization—is an ecommerce personalization technique that retailers use to automatically optimize customer experiences for each person. This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. 69% of B2B buyers are willing to pay more for a personalized experience.

B2B 146

B2B eCommerce Customer SEO 146

Optimizely

JULY 25, 2019

This is a key differentiator in winning customers’ loyalty , as two-thirds of consumers believe that it is important for brands to automatically adjust content based on their current context. Each time a customer interacts with your brand, they’re sending you a signal that you can use to customize your message via marketing automation.

Marketing 150

Marketing Recommendation Channel B2C 150

GetElastic

NOVEMBER 23, 2022

In the past few years poor customer experience and sluggish page loads caused by monolithic platforms have accelerated the need for better flexibility and the ability to create a more personalized customer experience. This means that Composable Commerce is suitable for any online business, be it B2B, B2C or D2C.

Multi-channel 78

Multi-channel Merchant Services Customer Experience B2C 78

Ecommerce Platforms

OCTOBER 26, 2021

BetterCommerce provides users with features required for sales management, purchasing, merchandising, inventory, customer marketing and experience, operations, and logistics. The solution is relevant to both B2B and B2C brands and can seamlessly replace or enhance your current integrations, processes, plugins, and systems.

Payment Services 232

Payment Services Shipping Costs Multi-channel Payments 232