Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 260

B2B eCommerce BigCommerce Omnichannel 260

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). Here are the top reasons you should consider selling to potential customers directly.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. Learn how to make your touchpoints consistent, well-designed, and connected to provide a completely seamless experience. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

APRIL 3, 2018

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? The marketing channel is only important because it brought in that new customer. to “how do our customers want to buy from us and how can we make this easiest for them?”.

Channel 327

Channel Marketing B2C Omnichannel 327

Smile.io

JUNE 13, 2022

This lends to merchants adopting omnichannel commerce strategies, having each channel connected and offering the same level of experience. What is omnichannel commerce? Omnichannel commerce is the approach of an integrated strategy for a business that unites multichannel methods of retail into one channel.

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Omnichannel Social Media X-cart Merchant Services 67

Forrester eCommerce

DECEMBER 23, 2019

Shifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.

Omnichannel 305

Omnichannel Customer Experience Marketing Customer 305

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Retail TouchPoints

SEPTEMBER 8, 2023

Rue21 will tap into learnings from his experiences at these organizations, especially his technology strategy expertise, to further enhance the brand’s customer journey and “optimize its platforms to support growth and enhanced interactions with rue21’s diverse community,” according to a company statement. ”

Fashion 260

Fashion B2C B2B Customer Experience 260

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. It also delivers personalized experiences by unifying data collected across touch points. . Download the findings. Click Here.

Omnichannel 62

Omnichannel Multichannel Social Media Channel 62

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. And when that expectation isn’t met, it’s a big problem.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Pivotree Blog

DECEMBER 2, 2022

From social commerce to BOPIS, retailers need to be prepared to meet and sell to customers wherever they are, through multiple channels.This expert panel will explore the trends that started during the explosion of digital commerce during the pandemic and will continue to shape customer experience in the months ahead.

B2C 52

B2C Webinar eCommerce B2B 52

Optimizely

JULY 10, 2018

If you’ve only invested in email marketing, you’re not only missing out on massive revenue opportunities from other channels, you also risk losing business by annoying customers with overwhelming amounts of emails. Every B2C marketer must invest in omnichannel marketing in 2018 or you won’t remain competitive.

Marketing 236

Marketing Social Media eCommerce Shopping Carts 236

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. AI is here, but the experience is not amazing just yet. Omnichannel takes over the organization. “To

B2C 150

B2C Omnichannel Channel Customer Experience 150

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Monday: March 19, 2018.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Kibo

SEPTEMBER 7, 2021

The terms omnichannel and multichannel have become the default ways of discussing modern retail. Multichannel focuses on finding the place that your customers engage with your brand the most, and maximizing the potential of this engagement. How Does Omnichannel Compare to Multichannel. But what’s the difference between them?

Multichannel 62

Multichannel Omnichannel Multi-channel Social Media 62

Optimizely

JUNE 14, 2018

Most B2C brands have at least some inconsistencies in their messaging across channels, whether on Instagram, in-store, or via emails. It’s impossible to deliver a consistent omnichannel message across different channels is disjointed and disconnected. Brands that deliver killer omnichannel messaging. appeared first on Zaius.

Marketing 249

Marketing B2C Clothing Outdoor 249

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

MARCH 29, 2022

Sessions illustrate the increasingly complex nature of the customer experience, and how the lines between commerce, marketing, service, and even supply chain and fulfillment, continue to blur. Why the Non-Purchaser Might be Your Most Important Customer. OMS Advancements Are the Core of Evolved Omnichannel Retail Strategies.

Payment Services 245

Payment Services Merchant Services Omnichannel Consumer 245

Retail TouchPoints

AUGUST 9, 2021

Focusing resources appropriately requires fluency in sophisticated customer analytics that can identify a brand’s most valuable customers, while also helping marketers understand the right target acquisition costs based on projected lifetime value. For today’s B2C brands, nothing happens outside the context of the customer.

Customer 293

Customer Multi-channel B2C Omnichannel 293

Retail TouchPoints

APRIL 28, 2022

Step 4: Omnichannel Commerce for a Single View of Network-wide Inventory, in Real Time. Creating a unified customer experience across multiple sales channels (B2B and B2C) ensures greater visibility and increases sales opportunities.

Supplies 246

Supplies Shipping Costs Clothing Omnichannel 246

Retail TouchPoints

MAY 18, 2023

A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. After six months of B2C sales in the U.S.,

POS 273

POS Channel B2C Social Media 273

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Second, there are also two B2C platforms. And we aren’t the only ones witnessing this trend.

B2C 148

B2C B2B Technology Channel 148

Fabric

NOVEMBER 2, 2023

For omnichannel retailers, these cutting-edge solutions can help to deliver seamless shopping across various channels and improve the overall customer experience. Customization options allow businesses to build more unique and personalized shopping experiences for customers.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Kibo

DECEMBER 8, 2022

As more consumers and B2B buyers favor omnichannel journeys to complete their purchases, it’s more critical than ever for businesses to have an order management system that can support and enhance those experiences. Order management plays a crucial role in a successful omnichannel retail strategy.

Management 62

Management B2B B2C Fulfillment 62

Kibo

OCTOBER 5, 2021

Individualization—also called 1-to-1 personalization—is an ecommerce personalization technique that retailers use to automatically optimize customer experiences for each person. This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Ecommerce Platforms

DECEMBER 20, 2021

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. To help leave a smile on your customer's face, using the right eCommerce software platform for your business is imperative. It's well-reviewed.

Payment Services 211

Payment Services B2B Shipping Costs B2C 211

Retail TouchPoints

DECEMBER 21, 2023

Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? B2B or B2C? Peter Karpas is CEO of Bold Commerce , the checkout company for leading omnichannel retailers and DTC brands. They just have to put it into action at checkout. Member or non-member?

Payments 273

Payments Retail Shipping Costs Social Media 273

Digital Doughnut

FEBRUARY 9, 2023

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

Customer Loyalty 59

Customer Loyalty Omnichannel Customer eCommerce 59

ESW

DECEMBER 4, 2023

About Shopware Shopware , founded in Schöppingen, Germany, in 2000, offers a holistic omnichannel digital commerce platform for sophisticated mid-market and lower enterprise merchants, with high flexibility and various options for B2C, D2C, B2B, as well as service-based use cases.

Merchant Services 88

Merchant Services Payment Services Technology Shipping Costs 88

Optimizely

MAY 17, 2018

Imagine how your customers feel when it’s your brand bombarding them with emails. They may really like your B2C brand and don’t mind most of the emails you send, but the inbox is always crowded. They also send push notifications when a wine a customer requested becomes available. What are the benefits for my brand?

Shipping Costs 218

Shipping Costs B2C Omnichannel Channel 218

Kibo

JANUARY 10, 2023

This template has been designed for B2B and B2C companies searching for a headless eCommerce platform that can scale seamlessly and deliver consistent omnichannel customer experiences. You can also use this RFP template to select the final set of vendors you invite for an in-person or virtual interview and demonstration.

eCommerce 62

eCommerce B2C Download B2B 62

Retail TouchPoints

JUNE 7, 2023

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).

Technology 274

Technology Retail Customer Experience Presentation 274

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Omnichannel marketing – Unifies your sales and marketing messaging to create a single integrated experience of your brand across channels.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Fabric

SEPTEMBER 12, 2023

Headless commerce is an e-commerce approach that decouples the frontend customer experience from the backend commerce functionality, allowing businesses to create highly customizable and unique shopping experiences across various digital channels. What is Headless Commerce? Why is headless commerce important?

eCommerce 130

eCommerce Payment Services eCommerce Platforms Merchant Services 130