Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). Here are the top reasons you should consider selling to potential customers directly.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Forrester eCommerce

APRIL 28, 2022

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195

B2C Marketing Customer Experience Omnichannel 195

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

GetElastic

NOVEMBER 9, 2021

Significant shifts occurred in the presence of digital commerce platforms, but also a turn towards B2B initiatives versus what has been historically B2C led. Let’s take a quick look at some of the survey’s key statistical findings: By 2025, 75% of B2B manufacturers will sell to their customers directly via digital commerce.

B2C 146

B2C B2B Customer Retention Subscription 146

Optimizely

JULY 10, 2018

If you’ve only invested in email marketing, you’re not only missing out on massive revenue opportunities from other channels, you also risk losing business by annoying customers with overwhelming amounts of emails. Every B2C marketer must invest in omnichannel marketing in 2018 or you won’t remain competitive.

Marketing 236

Marketing eCommerce Social Media Shopping Carts 236

GetElastic

AUGUST 10, 2021

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. Starbucks & Dunkin Donuts. Bank of America.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Optimizely

JUNE 14, 2018

Most B2C brands have at least some inconsistencies in their messaging across channels, whether on Instagram, in-store, or via emails. It’s impossible to deliver a consistent omnichannel message across different channels is disjointed and disconnected. Brands that deliver killer omnichannel messaging. appeared first on Zaius.

Marketing 249

Marketing B2C Clothing Outdoor 249

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. Learn how to make your touchpoints consistent, well-designed, and connected to provide a completely seamless experience. Learn more!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. To do this, you need a robust omnichannel fulfillment strategy and the right order management software to support it. What Is Omnichannel Order Management?

Omnichannel 114

Omnichannel Management Multichannel B2C 114

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

AUGUST 9, 2021

Focusing resources appropriately requires fluency in sophisticated customer analytics that can identify a brand’s most valuable customers, while also helping marketers understand the right target acquisition costs based on projected lifetime value. For today’s B2C brands, nothing happens outside the context of the customer.

Customer 299

Customer B2C Multi-channel Omnichannel 299

Retail TouchPoints

SEPTEMBER 8, 2023

Rue21 will tap into learnings from his experiences at these organizations, especially his technology strategy expertise, to further enhance the brand’s customer journey and “optimize its platforms to support growth and enhanced interactions with rue21’s diverse community,” according to a company statement. ”

Fashion 264

Fashion B2C B2B Customer Experience 264

Retail TouchPoints

MARCH 29, 2022

Sessions illustrate the increasingly complex nature of the customer experience, and how the lines between commerce, marketing, service, and even supply chain and fulfillment, continue to blur. Why the Non-Purchaser Might be Your Most Important Customer. OMS Advancements Are the Core of Evolved Omnichannel Retail Strategies.

Payment Services 245

Payment Services Merchant Services Omnichannel Consumer 245

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. And when that expectation isn’t met, it’s a big problem.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Optimizely

MAY 17, 2018

Imagine how your customers feel when it’s your brand bombarding them with emails. They may really like your B2C brand and don’t mind most of the emails you send, but the inbox is always crowded. They also send push notifications when a wine a customer requested becomes available. What are the benefits for my brand?

Shipping Costs 218

Shipping Costs B2C Omnichannel Channel 218

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. AI is here, but the experience is not amazing just yet. Omnichannel takes over the organization. “To

B2C 150

B2C Omnichannel Channel Customer Data 150

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Here are the sessions you absolutely have to attend at IRCE 2018. Tuesday: June 05. What’s Next: Social. 3:30 PM – 3:50 PM. Personalization 2.0:

Internet Retail 321

Internet Retail Magazine eCommerce Customer Retention 321

Retail TouchPoints

MARCH 30, 2023

Bruno and Brendan Witcher, VP, Principal Analyst at Forrester , spoke during the Preparing for the Evolution of Omnichannel: How to Build a Unified Commerce Culture webinar. Most companies don’t understand where customer pain points are, and they’re not always that obvious,” said Witcher. View the session on demand.

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POS Omnichannel Webinar Point of Sale 298

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Monday: March 19, 2018.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

Retail TouchPoints

MAY 18, 2023

A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. After six months of B2C sales in the U.S.,

POS 278

POS Channel B2C Social Media 278

BigCommerce

JUNE 19, 2018

They allow the retailer to have a single, comprehensive view of their customers , orders, inventory, etc. The alternative is to have a disjointed understanding of your channels which results in a disjointed customer experience – and lower revenue. . EDI Integration for Omnichannel Warehousing Solution AS400.

EDI 315

EDI eCommerce BigCommerce Shipping Costs 315

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

Retail TouchPoints

APRIL 28, 2022

Step 4: Omnichannel Commerce for a Single View of Network-wide Inventory, in Real Time. Creating a unified customer experience across multiple sales channels (B2B and B2C) ensures greater visibility and increases sales opportunities.

Supplies 246

Supplies Shipping Costs Clothing Omnichannel 246

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Omnichannel marketing – Unifies your sales and marketing messaging to create a single integrated experience of your brand across channels.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Ecommerce Platforms

DECEMBER 20, 2021

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. To help leave a smile on your customer's face, using the right eCommerce software platform for your business is imperative. It's well-reviewed.

Payment Services 211

Payment Services B2B Shipping Costs B2C 211

BigCommerce

MAY 4, 2018

What to Know Before You Go: Skullcandy is a true omnichannel business. To make this work, they use a PIM developed by Jasper Studios as their single source of truth, pulling in BigCommerce as Commerce-as-a-Service, serving up their hosted sites and online experiences as well as taking PCI Compliance mitigation off their plates.

Workshop 419

Workshop Presentation eCommerce Merchant Services 419

Retail TouchPoints

DECEMBER 21, 2023

Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? B2B or B2C? Peter Karpas is CEO of Bold Commerce , the checkout company for leading omnichannel retailers and DTC brands. They just have to put it into action at checkout. Member or non-member?

Payments 278

Payments Retail Shipping Costs Social Media 278

Optimizely

DECEMBER 18, 2018

That’s why you need to integrate the in-store data you’re collecting with customer data from other channels and make a consistent and personalized customer experience. Every time customers interact with you during store visits, you have the opportunity for data collection through your POS system. What is in-store data?

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Kissmetrics

AUGUST 6, 2021

With that said, let’s dive into the five customer retention strategies you can use to grow your Ecommerce business. Understand the Customer Journey and Optimize Your Customer Experience Accordingly. One of the first steps to designing a customer retention strategy that works is to understand the customer journey.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Retail TouchPoints

JUNE 7, 2023

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).

Technology 279

Technology Retail Customer Experience Presentation 279

Smile.io

JUNE 13, 2022

This lends to merchants adopting omnichannel commerce strategies, having each channel connected and offering the same level of experience. What is omnichannel commerce? Omnichannel commerce is the approach of an integrated strategy for a business that unites multichannel methods of retail into one channel.

Omnichannel 76

Omnichannel Social Media Merchant Services X-cart 76

Ecommerce Platforms

OCTOBER 26, 2021

The eCommerce service is an omnichannel commerce platform that provides the power of large-scale businesses to mid-size brands. BetterCommerce is a large-scale enterprise-grade omnichannel solution for eCommerce built to empower retailers to maximize revenue, stay ahead of the competition, and be more efficient. Omnichannel.

Payment Services 232

Payment Services Shipping Costs Multi-channel Payments 232

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Second, there are also two B2C platforms. And we aren’t the only ones witnessing this trend.

B2C 148

B2C B2B Technology Channel 148