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JANUARY 10, 2019

It’s obvious to anyone working in marketing today: the role is changing fast. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

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OCTOBER 3, 2017

For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. Unfortunately, your customers may have realized that same sale offers come up again and again and stopped responding. . Ask your loyal customers to: Show off the newest purchases in a photo to win a free product.

Customer Loyalty 246

Customer Loyalty Customer B2C eCommerce Marketing 246

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MARCH 25, 2019

If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. With the help of Zam, you can truly know your customers better and delight them with every interaction. Assisting marketers at every turn.

Marketing 79

Marketing Customer Data B2C Demo 79

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FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. For years, marketers have solved new challenges with point solutions that solve one specific problem. That’s why integrations are the key technology that will power B2C marketing in 2018. Google Ad data like SERP results.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 441

B2C Consumer Customer Loyalty Channel 441

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APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

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AUGUST 28, 2018

As a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant you can make your campaigns. Even if you’re lucky enough to have detailed analytics into customer lifetime value and repeat purchase rate, you still don’t have the whole picture.

Customer Loyalty 210

Customer Loyalty Improvements Customer Social Media 210

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FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Here’s how your customer data can better power truly personalized marketing efforts.

Marketing 277

Marketing B2C Customer Data Channel 277

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DECEMBER 21, 2017

I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

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APRIL 11, 2019

Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions. …and much more. rsonal interactions.

Demo 34

Demo B2C Customer Loyalty Customer Data 34

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NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

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JANUARY 22, 2019

Your role as a marketer today isn’t exactly a simple one. In fact, you have to focus on the entire customer experience, from the first touchpoint to the final display of customer loyalty. Like the famed “Renaissance Man” who excelled in multiple fields, marketers today have to be a combination of: Sound complicated?

Webinar 150

Webinar B2C Marketing Customer Loyalty 150

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JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. What is dynamic customer segmentation?

Customer 334

Customer B2C Customer Data Improvements 334

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SEPTEMBER 6, 2018

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

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SEPTEMBER 25, 2018

Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. Email marketing strategies to engage buyers after their first purchase.

Webinar 199

Webinar Marketing B2C Customer Loyalty 199

Groove

JULY 23, 2020

When it comes to implementing eCommerce marketing software, many businesses don't know where to start. Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. Klaviyo for email marketing.

eCommerce Marketing 227

eCommerce Marketing eCommerce Marketing Customer Loyalty 227

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APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). However, it isn’t all bad news for the CPG brands who rely on retail partners.

B2C 170

B2C Consumer Shipping Costs Supplies 170

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JULY 9, 2019

With our newly improved platform, you’ll be able to guide the shopper journey, improve customer service, and sustain customer loyalty. See an exclusive demo of our new Assisted Marketing Technology. Hear from a Zaius customer already using the platform to their advantage. …and much more.

Demo 150

Demo B2C Customer Customer Loyalty 150

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DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. This will then enable you to implement a true omnichannel marketing strategy. How can in-store data help improve customer loyalty?

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Forrester eCommerce

FEBRUARY 13, 2024

I regularly have discussions with clients who want to create a loyalty program.

Customer Loyalty 259

Customer Loyalty Customer B2C Consumer 259

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MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

B2C 170

B2C Marketing Technology Customer Loyalty 170

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. Have you enrolled customers who just made a purchase in your brand’s loyalty program?

Customer Loyalty 166

Customer Loyalty Social Media Customer Customer Retention 166

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DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

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SEPTEMBER 12, 2017

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. If your customer lifecycle today only has two steps — not-a-customer and customer— you’re thinking about your ecommerce marketing far too simply. 1 Purchase.

eCommerce Marketing 315

eCommerce Marketing Customer Marketing eCommerce 315

Forrester eCommerce

JUNE 3, 2024

Brands are expanding their loyalty budgets: 65% of B2C marketing decision-makers in Forrester’s 2024 Marketing Survey said they were planning to increase their investment in relationship/loyalty marketing in 2024. Marketers must coordinate their loyalty […]

B2C 243

B2C Consumer Marketing Customer 243

Forrester eCommerce

NOVEMBER 28, 2023

Use our tips to help your email programs will perform better and grow your long-term customer loyalty this holiday season.

Customer 259

Customer Customer Loyalty Marketing B2C 259

BigCommerce

NOVEMBER 13, 2017

Customer Loyalty. Customer Lifetime Value. Jill Rose , North American senior director of mid-market at PayPal. Beer Cartel : Content marketing for a 34% gain in sales. Beer Cartel won the Innovation Award for Marketing Innovation. Restaurantware : B2B & B2C in a single dashboard. Time Saved.

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

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MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle. Personalize Your Marketing Activities.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

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FEBRUARY 8, 2018

Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. Centralize your marketing data. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Groove

JANUARY 19, 2022

If you’re unsure where to start, following an inbound marketing methodology will help invite customers to your website and, when implemented successfully, will encourage prospective customers to purchase. The majority of today’s consumers are bombarded with marketing emails from a multitude of brands.

eCommerce 349

eCommerce Customer Merchant Services Payment Services 349

Retail TouchPoints

OCTOBER 5, 2021

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

Omnichannel 287

Omnichannel Customer Loyalty B2C B2B 287

GetElastic

NOVEMBER 12, 2019

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. All B2B customers are also B2C consumers.

Customer Loyalty 109

Customer Loyalty Improvements B2C Customer 109

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MAY 20, 2019

Kyle Flaherty, go-to-market and branding leader, joins Zaius as CMO to accelerate growth and amplify one of the hottest brands in MarTech. Boston, MA: Zaius , the world’s leading B2C CRM, announced today four new executive hires to further accelerate growth and the company’s clear leadership in the MarTech industry. About Zaius.

Marketing 150

Marketing B2C Customer Customer Loyalty 150

Ecommerce Platforms

NOVEMBER 11, 2019

And to do that concisely, a wide-reaching loyalty program would suffice. It’s more of a marketing scheme which suits almost all businesses, to sum it up. Keeping your customers constantly motivated is one essential move a seller needs to put careful thought into. And that’s where a rewards program steps in. . The result?

Customer Loyalty 143

Customer Loyalty Customer Merchant Services eCommerce 143

Ecommerce Platforms

OCTOBER 24, 2022

Email marketing statistics constantly show that emails are one of the best ways to reach your audience. Here are some of the most valuable email marketing stats to check out in 2022. Looking at email marketing statistics gives us a clear view of just how valuable the world of email can really be. billion by 2027. Statista ).

Marketing 196

Marketing B2B B2C Mobile 196

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DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. By understanding how these brands approach targeted advertising and sales tactics, legacy ecommerce retailers can modify their own strategies to achieve a higher level of customer engagement. Finally, TikTok has rapidly entered the U.S.

eCommerce 278

eCommerce Social Media Fashion B2C 278