Remove B2C Remove Customer Loyalty Remove Recommendation
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Curbing the $890 Billion Return Problem: Proactive Solutions for Retailers

Retail TouchPoints

Accurate and detailed descriptions reduce the chances of customers purchasing items that dont meet their needs or expectations, helping to curtail returns. A More Personalized Approach: AI-Driven Personalization Personalized product recommendations based on customer behavior and preferences also can reduce returns.

Retail 298
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Meet Zam: Your Marketing Assistant

Optimizely

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

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Tips for Creating the Perfect Product Recommendation Campaign

Optimizely

One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. How to create a product recommendation campaign.

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Removing Friction In The eCommerce Customer Journey

Groove

During this phase, the customer learns that the brand exists and is made aware of what the brand offers. Touchpoints during this phase include anything from word of mouth recommendations, organic or paid social media, search engines, apps or any other outlet where a potential customer may find a brand for the first time.

eCommerce 349
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Conversational Commerce is the Key to a Seamless Omnichannel Experience

Retail TouchPoints

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

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eCommerce Marketing Software To Drive Conversions

Groove

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. Continue reading for our software recommendations that are guaranteed to help you achieve your eCommerce goals. for customer loyalty programs.

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How In-Store Data Drives Digital Marketing Success

Optimizely

Instead of only using the data you collect with your POS for your in-store loyalty program (for example, printing out reams of paper coupons at checkouts), you should use an analytics solution or platform like a B2C CRM to integrate it with the data you have on customers across the rest of your channels and marketing platforms.

Marketing 225