B2C Customer Retention Multi-channel 
Kissmetrics
AUGUST 6, 2021
It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.
BigCommerce
AUGUST 8, 2017
Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal.
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Retail TouchPoints
MARCH 30, 2023
Commerce [functionalities] used to be expensive to deploy and hard to maintain, but now you have multi-tenant SaaS MACH-based commerce vendors, so it makes much more sense to pay a nominal fee to use, for example, our shopping cart versus building something and maintaining that. View the session on demand.
Omnisend
JANUARY 8, 2024
Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.
Kibo
MAY 14, 2014
Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience. Today, that same merchant must enable a seamless shopping experience across multiple channels—mobile, tablet, laptop, print, in-store—or risk losing the sale or, what’s worse, the customer.
Kibo
OCTOBER 18, 2021
Every retailer wants their customers to have the best possible customer experience with their brand, and a disappointing CX is now a major turn-off for consumers. But what’s the best way to achieve it in a highly competitive, multi-channel world? . Firstly, customers are prepared to pay more for a great experience.
AcquireConvert
NOVEMBER 24, 2022
Business to consumer (B2C): the process of selling products and services directly between a business and customers who are the end-users. Buyer personas: fictional profiles of ideal types of customers. Bundling: when multiple products are sold as a package deal for savings over buying the products individually.
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