BigCommerce

MARCH 27, 2018

To give that a bit of perspective, global B2C sales topped $2.1 B2C ecommerce accounted for $660 billion in 2017. That’s a 262% difference between B2B and B2C revenue globally, and a 68% difference in the U.S. Wholesale ecommerce is already a lucrative channel for plenty of B2C businesses. In the U.S. In the U.S.,

B2B 333

B2B B2C eCommerce Multi-channel 333

Kissmetrics

JUNE 23, 2020

Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels. Lesson #2: Additional Marketing Channels. Lesson #3: Additional Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. Why is customer retention so important?

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Optimizely

MARCH 19, 2019

When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done. Why ad attribution matters. How to measure ad attribution.

eCommerce 259

eCommerce Multi-channel B2C Social Media 259

BigCommerce

JUNE 21, 2018

They’re selling automotive parts, accessories, and service online for everything from sportbikes to trucks for both B2C and B2B buyers. And others still are updating their online storefront channels and launching multi-channel initiatives to increase market share. Some of these brands are brand new to the space.

Automotive 367

Automotive eCommerce Accessories BigCommerce 367

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. As mentioned, B2B content marketing presents different challenges from B2C content marketing. Create Multi-Layered Content.

B2B 314

B2B B2C Multi-channel Marketing 314

Optimizely

JULY 5, 2018

If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. However, decision trees and flow charts can quickly become overwhelming, confusing, and make it tough to gauge the performance of your B2C marketing. Lack of cross-channel visibility.

Omnichannel 218

Omnichannel B2C Multi-channel Channel 218

BigCommerce

NOVEMBER 13, 2017

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Customer Loyalty. Customer Lifetime Value. Bob Johnson’s Computer Stuff won the Innovation Award for Customer Experience. Silver Jewelry Club has you beat. Time Saved.

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

Kissmetrics

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Live Chat 239

Live Chat Customer B2B Management 239

Groove

AUGUST 18, 2020

Whether your goal is to grow your eCommerce store, establish more meaningful relationships with customers or automate your marketing efforts, both Klaviyo and MailChimp are great eCommerce marketing tools to help you get the job done. Real-Time Customer Data. Real-Time Customer Data. Determine the probability of customer churn.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Kissmetrics

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. They focus on the right PPC channels. There’s no right or wrong marketing channel.

PPC 279

PPC Multi-channel Social Media B2C 279

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Kissmetrics

AUGUST 18, 2020

Neil Patel Digital — Best data-driven multi-channel PPC agency. At Neil Patel Digital , we specialize in running multi-channel PPC campaigns using first-party data from our partners. Stryde — Best for B2C and eCommerce businesses. B2C pay per click campaigns are vastly different from B2B campaigns.

PPC 313

PPC Social Media Multi-channel Mobile 313

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Basically, customers now expect to feel known. It’s also a giant undertaking.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Optimizely

JUNE 12, 2018

Unfortunately, too many B2C brands take this same approach to email marketing. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms.

Channel 225

Channel Multi-channel Books Omnichannel 225

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Cross-selling – A sales technique used to sell a related or complementary product to a customer in order to get them to spend more and drive up CLTV.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Retail TouchPoints

MARCH 19, 2024

I own an agency that works with B2C and ecommerce companies that rely heavily on great creative in their paid social campaigns. Bryan Karas is the Founder and CEO of Playbook Media , a full-service digital marketing agency that works with clients in B2C, ecommerce and B2B.

B2C 264

B2C Multi-channel B2B Marketing 264

BigCommerce

APRIL 24, 2018

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. Beyond this, there are two ways in which ecommerce platforms offer a hosting environment for their customers.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

BigCommerce

AUGUST 8, 2017

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

GetElastic

JANUARY 10, 2018

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141

B2B Multi-channel B2C Customer Experience 141

Ecommerce Platforms

OCTOBER 26, 2021

BetterCommerce provides users with features required for sales management, purchasing, merchandising, inventory, customer marketing and experience, operations, and logistics. The solution is relevant to both B2B and B2C brands and can seamlessly replace or enhance your current integrations, processes, plugins, and systems. Omnichannel.

Payment Services 232

Payment Services Shipping Costs Multi-channel Payments 232

Optimizely

AUGUST 15, 2018

As the Editor in Chief for Shopify Plus , Aaron has deep insights into the rapidly changing world of ecommerce — especially how new brands are building audiences of loyal and engaged customers. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers?

eCommerce 305

eCommerce Marketing Mobile Shopify 305

BigCommerce

MAY 25, 2017

And technology like BigCommerce solves for the former –– where you can build a site and customize it without touching a single piece of code. Our customer base is split 50/50 for homeowners (regular consumers) and businesses (B2B). And yet, only 20% of our revenue comes from our B2C segment. Customer experience.

B2B 419

B2B Books BigCommerce Article 419

Optimizely

MAY 2, 2019

The once darling channel of marketers and consumers alike has unfortunately earned a bad rep due to some sketchy marketing tactics (hello batch-and-blast). Most marketers will claim to use their email list for good, sending only highly relevant emails to their customers that boost engagement. The importance of multi-touch attribution.

Multi-channel 150

Multi-channel Channel B2C Social Media 150

BigCommerce

JULY 25, 2017

The 10X Ecommerce Slack channel is a great place for that, if you aren’t already using something else. She receives hundreds and hundreds of letters thanking her for taking her products the final mile –– that is, for styling them and allowing customers to purchase entire outfits. Talk to influencers and experts.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Retail TouchPoints

JUNE 7, 2023

From 3D billboards to spatial scent to ChatGPT, meet the brands leading the next wave of multisensory retail innovations, and learn best practices to help strengthen your brand’s sensory presence in this new, multi-dimensional experience market. Read part one here , part two here and part three here. augmented reality) to fully virtual (e.g.

Technology 279

Technology Retail Customer Experience Presentation 279

ESW

AUGUST 29, 2023

Expanding DTC channels to global markets involves many complex and moving parts. Since 2019, ESW and SalesForce Commerce Cloud (SFCC) have worked together to propel the world’s best-loved brands into new markets with industry-leading solutions that grow business and create exceptional customer experiences. Or DSquared.

B2C 78

B2C Payment Services Multi-channel Payments 78

BigCommerce

AUGUST 15, 2018

Over time things like item numbers, references, catalogs, SKUs , images and videos, translations, localizations, documentation, custom attributes and more become impossible to manage. Increased customer dissatisfaction due to incomplete, out-of-date, or inconsistent data across channels. Custom Build a PIM.

Information 212

Information Management Merchant Services Multi-channel 212

Ecommerce Platforms

MARCH 27, 2020

Their customer base includes the likes of Petra, AnimalSupply, Aldo, France Air, and many others. Whether you are a pure B2B or a B2B2C or even have a B2C channel, OroCommerce comes out of the box with the tools you need to establish your webstore. It even supports multiple vendor marketplaces. Free Trial and Pricing.

B2B 195

B2B eCommerce Platforms Multi-channel B2C 195

Groove

NOVEMBER 29, 2018

The Basics - Customization and Functionality. Their platform lets you customize your website so that it is tailored to your personal preferences and brand. Their built in features drive traffic and revenue, taking both B2B and B2C businesses to the next level. supports both B2B and B2C. Omni-Channel Selling.

BigCommerce 191

BigCommerce Payment Services Merchant Services Multi-channel 191

Ecommerce Platforms

OCTOBER 15, 2018

Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. But so is the fact that B2B is outdoing B2C in online revenue. A report by Statista estimated that while B2C was able to cumulatively achieve an impressive $2.2 Customer segmentation itself was an issue. That’s a given.

eCommerce Platforms 142

eCommerce Platforms B2B Payment Services Merchant Services 142

Optimizely

NOVEMBER 20, 2018

If your B2C brand sells pricey products, however, you don’t just want come-and-go shoppers who get their fill from a single big purchase and never come back. Loyal, long-term customers are the name of the marketing game because they drive your bottom line. Target your most engaged, highest AOV customers.

Shipping Costs 220

Shipping Costs Multi-channel Recommendation Events 220

Retail TouchPoints

MARCH 30, 2023

Sweaty Betty’s use of performance and personalization APIs from Salesforce allowed the retailer to “customize pricing and promotions to different shopper groups” depending on the actions they took, said Igor Faletski, VP of Product Management at Salesforce. Or ask a customer for their email address, or deliver a promotion?

POS 298

POS Omnichannel Webinar Point of Sale 298

Groove

JULY 29, 2022

With a custom report builder, up to 15 accounts, and 8 inventory locations, this plan is best for mid-sized merchants that are experiencing a large amount of growth. With multi-storefront and multi-channel selling capabilities, you can list your products in more places than with standard shopify plans.

Shopify 195

Shopify Merchant Services Presentation Payment Services 195

Kissmetrics

OCTOBER 14, 2020

Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study.

eCommerce 281

eCommerce Multi-channel Information Channel 281

BigCommerce

OCTOBER 10, 2017

But with so much going on, it can seem like the days are just dropping away — and taking your customers with them. It isn’t something you can do on Amazon : Even if you can make millions there, you can’t market to previous customers through email. 90% more orders on your customer reactivation. And those concerns are valid.

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407