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This makes it more important than ever for both B2B and B2Cbusinesses to invest in digital commerce and diversify their go-to-market strategies. This means digital solutions adopted by B2B businesses need to be made available not only to customers, but to their sales force as well and incorporated as part of the sales process.
In fact, growth projections estimate that by 2022, ecommerce revenues will exceed $638 billion in the U.S. From mobile shopping to online payment encryption and beyond, ecommerce encompasses a wide variety of data, systems, and tools for both online buyers and sellers. Business-to-Consumer (B2C). What is Ecommerce?
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