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NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about?

B2C 186

B2C Marketing Channel Customer Data 186

BigCommerce

JUNE 5, 2018

Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Headless Commerce (API-First) Initiatives. Benefits of Using Headless Ecommerce Solutions. There are multiple benefits to using both commerce-led or a content-led ecommerce strategy. Download Your Guide.

eCommerce Marketing 340

eCommerce Marketing Payment Services eCommerce Marketing 340

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SEPTEMBER 12, 2017

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. If your customer lifecycle today only has two steps — not-a-customer and customer— you’re thinking about your ecommerce marketing far too simply. 1 Purchase.

eCommerce Marketing 315

eCommerce Marketing Customer Marketing eCommerce 315

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NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Your customer data has a huge impact on your ability to market effectively. As a B2C marketer, it’s vital to understand each step in this journey and the many ways your customers interact with your brand. Get the Whitepaper Now.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

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NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

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FEBRUARY 21, 2019

But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. Find out how to use the data you already have to supercharge your marketing strategy in this live discussion with marketing experts from Zaius and Crazy Egg. We know data science can sound pretty intimidating. And lots, lots more.

B2C 30

B2C Webinar Marketing Customer Data 30

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MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. Not every B2C business has the same exact customer lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

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OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy.

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Omnichannel B2C Marketing eCommerce Marketing 236

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NOVEMBER 2, 2017

It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. With the right ecommerce marketing strategy, you can actually increase the need to buy as a customer interacts with your brand.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

Inflow Insights

JULY 12, 2018

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Detailed Analytics.

eCommerce Marketing 160

eCommerce Marketing eCommerce Marketing Payment Services 160

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OCTOBER 3, 2017

For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. Here are a few ecommerce marketing strategies that can create FOMO for your buyers so they become your newest loyal customers. Unfortunately, a lot of B2C marketers today aren’t using push messages effectively.

Customer Loyalty 246

Customer Loyalty Customer B2C eCommerce Marketing 246

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JULY 18, 2018

They help you understand the story behind the marketing, getting you invested and helping you learn how to be better at your job as an ecommerce marketer. Writing is a key and powerful part of marketing, no matter what product you’re selling — something that Kaleigh Moore knows well. But wait, B2B? and much more.

B2C 150

B2C B2B Marketing BigCommerce 150

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Learn more about B2B e-commerce trends in the Digital Commerce 360 2022 B2B E-Commerce Market Report. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 116

B2C B2B eCommerce Live Chat 116

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Learn more about B2B e-commerce trends in the Digital Commerce 360 2022 B2B E-Commerce Market Report. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

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SEPTEMBER 6, 2018

That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase. If you’re not sure how to do this, using a B2C CRM is a great place to start.). Ultimately, what’s the key takeaway here for B2C marketers? Two purchases are better than one.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

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MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

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B2C Marketing Technology Customer Loyalty 170

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JUNE 29, 2018

Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM.

eCommerce 150

eCommerce B2C eCommerce Marketing Technology 150

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

BigCommerce

NOVEMBER 16, 2017

Rakuten: Asia, especially Japan, though the company is expanding outside of Asia as well, B2C marketplace. Taobao: Asia, China in particular, B2C marketplace (the B2C side of Alibaba). Snapdeal: India, B2C marketplace. Flipkart: India, B2C marketplace. Amazon India: India, B2C marketplace.

Shipping Costs 420

Shipping Costs Shipping Merchant Services eCommerce 420

Fabric Blog

JUNE 2, 2021

Business-to-business (B2B) commerce describes transactions involving businesses as both the buyer and seller. While it may not get the same attention as business-to-consumer (B2C) commerce, B2B commerce is massive. In 2019, the B2B e-commerce market was valued at $12.2

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B2B eCommerce Marketing eCommerce B2C 98

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JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. But how do you do it effectively?

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

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MARCH 27, 2018

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Crazy, right? .

Omnichannel 150

Omnichannel Marketing B2C eCommerce Marketing 150

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Klaviyo vs. MailChimp.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

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DECEMBER 26, 2018

Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests? Would people listen?

Marketing 150

Marketing B2C Shopify eCommerce Marketing 150

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APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. What is SMS marketing? Ready to try it out?

Marketing 268

Marketing eCommerce B2C Mobile 268

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MAY 31, 2018

Through smart remarketing tactics, B2C companies are able to bring back previous visitors to complete their sales journey and make a new purchase. . What many B2C marketers are missing out on today is simple: segmentation. Learn how segmentation can power your ecommerce marketing. Watch the Webinar Now.

Webinar 150

Webinar B2C eCommerce Marketing Improvements 150

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MAY 3, 2018

While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. You can also begin to gather data on the preferred channels your buyers use to engage with your B2C brand. But don’t panic!

Omnichannel 220

Omnichannel Marketing B2C Channel 220

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JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. But how do you do it effectively?

Omnichannel 150

Omnichannel B2C Channel eCommerce Marketing 150

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OCTOBER 26, 2017

In many marketing systems, each of these interactions is logged as a separate individual buyer. As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. At the same time, it’s vital to understand your customer behavior so you can personalize your marketing to each customer.

Customer 186

Customer B2C Customer Data Mobile 186

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AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

BigCommerce

JULY 11, 2017

In this guide, we’ll talk through the following, to help you understand the value of B2B SEO for your ecommerce (or soon-to-be ecommerce) business: B2B vs. B2C: What’s the difference? Building a keyword and content marketing strategy. B2B vs. B2C SEO: What’s the Difference? It’s the same with your business.

SEO 416

SEO B2B Shipping Costs B2C 416

Inflow Insights

OCTOBER 14, 2021

B2B eCommerce Marketing Strategies for PPC. B2B eCommerce Marketing Strategies for CRO. While live chat is important for B2C eCommerce stores, it may be even more important for B2B buyers — because they tend to have very specific and varying questions about their orders. Optimize branded campaigns.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

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OCTOBER 25, 2018

This common dilemma can also apply to ecommerce marketing—especially when it relates to the psychology behind how customers think. Although you’re more likely to hear about this type of cognitive bias in an economics class than in a marketing setting, there are some key takeaways for ecommerce marketing today.

eCommerce 218

eCommerce Payment Services B2C Presentation 218

Retail TouchPoints

AUGUST 6, 2024

Shein and Temu have launched massive advertising campaigns paired with optimized sales tactics to carve out a new niche and redefine the standards of ecommerce success. ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. Finally, TikTok has rapidly entered the U.S.

eCommerce 278

eCommerce Social Media Fashion B2C 278

TradeGecko

JULY 27, 2020

In line with the robust and growing eCommerce market in the UK, third-party logistics (3PL) companies are increasingly offering solutions designed specifically for B2C and B2B businesses that trade online.

B2C 123

B2C B2B eCommerce Marketing eCommerce 123