Optimizely

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. A unified campaign series. Pretty nice, right?

B2C 225

B2C Omnichannel Multi-channel Channel 225

Kissmetrics

MARCH 30, 2018

According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 Interestingly, this growth pattern is not solely a retail B2C phenomenon. In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 trillion, which is 235% higher than B2C. trillion in 2021. Here’s how it works.

eCommerce 210

eCommerce eCommerce Marketing Marketing Shipping Costs 210

Optimizely

SEPTEMBER 12, 2017

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. If your customer lifecycle today only has two steps — not-a-customer and customer— you’re thinking about your ecommerce marketing far too simply. Personalize Your Marketing Activities.

eCommerce Marketing 315

eCommerce Marketing Customer Marketing eCommerce 315

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OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy.

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Your customer data has a huge impact on your ability to market effectively. We’ve found that your company’s most loyal customers have an average of 6 completely different identities in your marketing systems. Get the Whitepaper Now.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

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NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

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MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. Not every B2C business has the same exact customer lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

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FEBRUARY 21, 2019

But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. Find out how to use the data you already have to supercharge your marketing strategy in this live discussion with marketing experts from Zaius and Crazy Egg. Simple A/B testing experiments any online merchant can run.

B2C 30

B2C Webinar Marketing Customer Data 30

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NOVEMBER 2, 2017

It’s your job as a B2C marketer to convince them to buy sooner rather than later. Every marketing communication — from emails to ads to web push — should aim to drive urgency in your buyers. With the right ecommerce marketing strategy, you can actually increase the need to buy as a customer interacts with your brand.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

Inflow Insights

JULY 12, 2018

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Integrations.

eCommerce Marketing 160

eCommerce Marketing eCommerce Marketing Payment Services 160

Optimizely

JULY 18, 2018

If you’re looking to learn about trends in the industry, new marketing tactics, and the newest ideas to drive results, that’s likely where you turn. They help you understand the story behind the marketing, getting you invested and helping you learn how to be better at your job as an ecommerce marketer. But wait, B2B?

B2C 150

B2C B2B Marketing BigCommerce 150

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APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. What is SMS marketing? Get an opt-in first.

Marketing 268

Marketing eCommerce B2C Mobile 268

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MAY 3, 2018

Marketing is an industry full to the brim with buzzwords. If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously one of the most buzzed-about concepts in marketing, and one of the least understood. What is omnichannel marketing?

Omnichannel 220

Omnichannel Marketing B2C Channel 220

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OCTOBER 3, 2017

For example, many B2C marketers used to rely on flash sales or coupon expirations to create a sense of FOMO. Here are a few ecommerce marketing strategies that can create FOMO for your buyers so they become your newest loyal customers. Unfortunately, a lot of B2C marketers today aren’t using push messages effectively.

Customer Loyalty 246

Customer Loyalty Customer B2C eCommerce Marketing 246

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MARCH 7, 2019

When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description? You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry. These days it’s easy to feel a bit too reliant on your marketing technology.

B2C 170

B2C Marketing Technology Customer Loyalty 170

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AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. How to start a successful ecommerce brand from the ground up. The ecommerce brands he’s obsessed with. Listen to Episode 15: The Empowered Marketer. …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

BigCommerce

OCTOBER 10, 2017

As an ecommerce business owner, you know that your holiday email marketing strategy is important. Most brands start planning their holiday email marketing campaigns in September, meaning you may already be behind. They market to them instead. Again, here is how you win via email marketing campaigns: Know your customers.

Shipping Costs 407

Shipping Costs X-cart Marketing BigCommerce 407

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SEPTEMBER 6, 2018

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. Yet despite this, many marketers still celebrate their customer acquisition rates as if gaining one-time buyers is what matters most.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Groove

AUGUST 20, 2020

With consumers encourages to shop online rather than in-store, preparing your eCommerce store for the holidays is critical to maximize revenue. 5 Holiday Marketing Tips. Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule. Conclusion.

eCommerce 198

eCommerce Marketing Social Media Gifts 198

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DECEMBER 26, 2018

Nearly a year after launching The Empowered Marketer , it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough to interview. Would we be able to convince smart ecommerce and B2C marketers to share their insights as guests? Would people listen?

Marketing 150

Marketing B2C Shopify eCommerce Marketing 150

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FEBRUARY 8, 2018

Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. Centralize your marketing data. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

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MARCH 27, 2018

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. The post WHITEPAPER: How To Take Omnichannel From Marketing Dream To Reality appeared first on Zaius. Crazy, right? .

Omnichannel 150

Omnichannel Marketing B2C eCommerce Marketing 150

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APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insights that you can use to improve your B2C marketing efforts? This data can help you as you try to drive up your CLTV through new marketing tactics. .

eCommerce 186

eCommerce Social Media Marketing Payments 186

BigCommerce

NOVEMBER 16, 2017

This requires coordination between multiple teams within your organization, all the way from your marketing team to your fulfillment team –– and several others in between. Ecommerce Shipping Strategy Goals: Increase conversions. Expand market or target audience. Choose between ecommerce shipping solutions and options.

Shipping Costs 420

Shipping Costs Shipping Merchant Services eCommerce 420

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

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JUNE 26, 2018

Buyer behavior is a goldmine of data for ecommerce marketers. So how do you actually execute a behavioral marketing campaign? You not only have to collect all of the data about your buyer’s behaviors, you also have to centralize it, analyze it, and use it to trigger specific and thoughtful marketing campaigns.

Marketing 186

Marketing eCommerce B2C Channel 186

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Learn more about B2B e-commerce trends in the Digital Commerce 360 2022 B2B E-Commerce Market Report. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 116

B2C B2B eCommerce Live Chat 116

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . Learn more about B2B e-commerce trends in the Digital Commerce 360 2022 B2B E-Commerce Market Report. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. It’s the same with your business.

SEO 416

SEO B2B Shipping Costs B2C 416

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Klaviyo vs. MailChimp. Segmentation.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Retail TouchPoints

AUGUST 6, 2024

ecommerce market with TikTok Shops, delivering the most complete social commerce experience to date. By understanding how these brands approach targeted advertising and sales tactics, legacy ecommerce retailers can modify their own strategies to achieve a higher level of customer engagement. in Sept 2022. was expensive.

eCommerce 278

eCommerce Social Media Fashion B2C 278

Optimizely

JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel ecommerce?

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

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JUNE 29, 2018

Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM.

eCommerce 150

eCommerce B2C eCommerce Marketing Technology 150

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce Marketing Strategies for PPC.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

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APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insight that you can use to improve your B2C marketing efforts? Here are our top ten ecommerce metrics that you must track to keep track of your B2C business growth.

Social Media 150

Social Media Marketing Payments X-cart 150