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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Amazon edges near $1 trillion in market value. The State of Ecommerce in 2018. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. Thanks to SaaS ecommerce technology allowing brands to rapidly build modern ecommerce websites affordably.

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

The New B2B Ecommerce Strategy. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. The most successful B2B sellers now use consumer-based technology to provide B2C-like shopping experiences to their B2B customers. Integrate Your Systems for Multi-channel Selling.

B2B 251
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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. How to start a successful ecommerce brand from the ground up. The ecommerce brands he’s obsessed with. Listen to Episode 15: The Empowered Marketer. …and much more.

eCommerce 305
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

The chatter was a mix of ecommerce technicalities, marketing strategies and a bunch of “I haven’t seen you in forever!”. IRCE is the who’s who of ecommerce – and it doesn’t discriminate. Leveraging a modern SaaS technology stack is how Skullcandy saves time, money and innovatives quickly. Here are IRCE 2018’s top events.

Workshop 419
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. That is, which ecommerce platform you choose to power your business and ready it for scalable, long-term growth. Don’t miss a post.

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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141
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Can I Run Multiple Digital Business Models With One Commerce Platform?

GetElastic

Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. Discuss why Salesforce Commerce Cloud struggles to support multiple business. Second, there are also two B2C platforms.

B2C 148