Online B2C Marketplaces Continue Their Rapid Global Growth
Forrester eCommerce
OCTOBER 4, 2022
In 2023, we anticipate that two-thirds of global B2C e-commerce will come from online marketplaces.
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Forrester eCommerce
MAY 31, 2024
B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges. Forty-five percent of global B2C marketing […] Welcome to marketing, right?
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Kissmetrics
JUNE 23, 2020
E-commerce is booming. There are currently 24 million e-commerce sites and counting. So if you want to create an online business, one of the best ones to create is an e-commerce store. Introducing E-Commerce Unlocked. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked.
Forrester eCommerce
JULY 12, 2023
In a tough economy, where privacy legislation and technology changes make qualitative consumer data increasingly difficult to access, B2C marketers are struggling to adapt their data strategies for deeper customer understanding and develop AI capabilities to personalize experiences. The results are quite telling. Among the many […]
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Do you want to get a clearer picture of the factors that will impact commerce in 2022? Coming on the heels of two highly unpredictable years, 2022 holds unique opportunities for companies that can adapt to the significant changes in the commerce landscape. We’ve compiled the predictions into a guide: Commerce Trends in 2022.
Forrester eCommerce
OCTOBER 18, 2022
Despite the massive opportunity in today’s green market, many B2C CMOs don’t know where to start. Learn the six keys to activating sustainability in your B2C marketing and communications.
Forrester eCommerce
MAY 6, 2024
Read Principal Analyst Emily Pfeiffer's insights on the shifts in the B2C Commerce market over the past two years.
Kissmetrics
JULY 8, 2021
Far from just a customer-facing app, it has a lot to offer e-commerce companies. In this guide, I’m going to explain how e-tailers can start using BrickSeek right now to boost their sales and revenue. Why Should E-Commerce Companies Use BrickSeek? What Is BrickSeek? Think about it. Who wouldn’t want that?
Forrester eCommerce
MAY 11, 2022
Today, we have fresh data from Forrester’s Q2 B2C Marketing CMO Pulse Survey, 2022 — a cross-industry survey among 153 US B2C marketing executives, VP and above, at brands with at least 500 employees. We provided a list of 13 trending marketing priorities and asked respondents to indicate the degree to which each is a […].
Forrester eCommerce
AUGUST 2, 2023
Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Unpredictable and fast-changing macroeconomic conditions?
Fabric
FEBRUARY 15, 2021
Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. While B2C is widely written about, there are far fewer technical guides for developers in the $1.3 trillion B2B (business-to-business) e-commerce industry.
Forrester eCommerce
OCTOBER 23, 2020
B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.
BigCommerce
SEPTEMBER 24, 2020
The 2020 IDC MarketScape Report names BigCommerce a leader among B2C ecommerce platforms.
Forrester eCommerce
NOVEMBER 28, 2023
We provided a list of 30 items in Forrester’s Q4 2023 B2C Marketing CMO Pulse Survey from which 171 US marketing […] As champions of the customer, CMOs are pulled in all sorts of directions. Knowing that they can’t go it alone, we asked what areas they foresee needing the most external help with in 2024.
Forrester eCommerce
JANUARY 27, 2023
It's a critical time for B2C marketers to get involved in their organizations’ privacy programs. The privacy landscape is shifting quickly.
Forrester eCommerce
JUNE 2, 2023
Forrester’s Q2 2023 B2C Marketing CMO Pulse Survey featured a list of 16 marketing priorities. For each, we asked respondents (154 B2C marketing […] June not only marks the year’s halfway point, but it’s also when CMOs begin to plan for the new year. With six months left in 2023, there’s still lots to get done.
Forrester eCommerce
AUGUST 24, 2022
Read Forrester’s advice on where to invest, where to cut, and where to experiment to create a smart B2C marketing budget in 2023.
Forrester eCommerce
OCTOBER 26, 2021
Retrouvez trois tendances 2022 pour les marketers B2C dans ce billet de blog. L'avenir que nous envisagions il y a seulement deux ans n'a pas changé, mais il est devenu notre présent. beaucoup plus rapidement que prévu.
Kissmetrics
SEPTEMBER 6, 2021
That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.
Forrester eCommerce
SEPTEMBER 9, 2019
I’m Steph, the newest member of Forrester’s B2C martech research team. I’ve been at Forrester for four years, first as a research associate and most recently as a researcher on the B2C marketing […]. Do you work with marketing resource management (MRM) or mobile engagement automation (MEA) tools? If yes, I want to hear from you!
Forrester eCommerce
JANUARY 26, 2023
But fret not, Forrester’s got you covered with our just published report “Navigating The 2023 Downturn: B2C Marketing Executives.” We know that fluctuating market signals have you mired in scenario planning around “economic uncertainty.” Make Brand Experience The Top Priority In All Scenario Plans In our full report, we […]
Forrester eCommerce
MAY 29, 2019
This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […]. Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019.
Forrester eCommerce
OCTOBER 25, 2022
Read our B2C marketing predictions for 2023. Short-term wins will be the name of the game next year. Yet a few savvy CMOs will blend both offense and defense into a smart growth strategy.
Practical eCommerce
SEPTEMBER 18, 2024
of Commerce sees much continued growth in B2B and B2C ecommerce. The post Charts: Ecommerce Revenue Forecasts U.S., Global appeared first on Practical Ecommerce. An agency of the U.S.
lateshipment
APRIL 8, 2022
Analysts expect the value of the business-to-customer (B2C) market to reach over $7 trillion in 2030. The continued increase of e-commerce enterprises will make it more challenging for companies to stand out from the rest.
Optimizely
NOVEMBER 1, 2018
Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.
Forrester eCommerce
JANUARY 27, 2020
B2C customer data platforms (CDPs): all the hype, none of the follow through. That summarizes the analysis of the CDP space in our inaugural report on the category in 2018. We continue to field client inquiries about the CDP market — but the tone from marketers has grown increasingly skeptical, and vendors are asking less […].
Forrester eCommerce
AUGUST 6, 2024
Source: GIPHY “What would you say… your marketing operations function does here?” If you can’t quickly and easily answer that question, you need a formal marketing operations charter STAT!
Forrester eCommerce
MAY 19, 2020
In our newly published “The Forrester Wave™: B2C Commerce Suites, Q2 2020,” we evaluated the 10 most significant commerce vendors in the B2C space along 31 criteria: Adobe, BigCommerce, commercetools, Elastic Path Software, Episerver, Kibo Commerce, Oracle, Salesforce, SAP, and Sitecore.
Groove
JUNE 20, 2024
The rise in eCommerce in recent years has made this a lucrative time for online stores — and Shopware provides an excellent solution that allows you to do business with customers all over the globe! But how can you ensure that you’re making the most of this eCommerce platform? Are you a B2B or B2C business? We can help!
Forrester eCommerce
MARCH 17, 2020
To understand the B2C marketing predictions for the year, we spoke with Forrester experts Tina Moffett and Jim Nail. To understand how Forrester’s predictions will unfold in the retail industry in 2020, my colleague Madeline Cyr and I interviewed experts within Forrester for our “Applying 2020 Predictions To Retail” series.
ChannelAdvisor
AUGUST 12, 2022
According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B ecommerce. B2B buyers are purchasing more like B2C consumers, which means the path to discovery and purchase is becoming more diverse.
Retail Technology Review
MAY 4, 2021
Dubai CommerCity (DCC), the first dedicated e-commerce free zone in the Middle East, Africa and South Asia (MEASA), has launched the second edition of ‘MEASA E-Commerce Landscape: B2C Products Edition’. billion in the Middle East, Africa and South Asia (MEASA) by 2022.
Forrester eCommerce
OCTOBER 26, 2023
Embrace our recommendations, along with the upcoming advice in our holiday series, to survive the holiday rush.
Forrester eCommerce
AUGUST 19, 2020
B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. Data deprecation restricts tracking and access to consumer data due to regulatory, browser, walled-garden, or consumer actions.
Forrester eCommerce
FEBRUARY 20, 2024
Every year, Forrester surveys over 1,000 marketing decision-makers around the world to learn about their priorities, challenges, and plans.
Forrester eCommerce
JULY 3, 2024
I’m pleased to announce the publication of the second of my two APAC generative AI (genAI) B2C marketing reports, Generative AI Marketing Use Cases In APAC (client-only access).
Forrester eCommerce
APRIL 22, 2019
Our 2019 B2C Marketing predictions hone in on the impact of rising customer power. Forrester has been evangelizing the age of the customer for a decade, but the message is approaching a crescendo.
ChannelAdvisor
APRIL 25, 2022
To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . And with buyers shopping in more places, e-commerce operations need to be agile. How has B2B buying behavior changed recently?
ChannelAdvisor
APRIL 25, 2022
To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . And with buyers shopping in more places, e-commerce operations need to be agile. How has B2B buying behavior changed recently?
ChannelAdvisor
JUNE 23, 2022
Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up.
Forrester eCommerce
APRIL 28, 2022
The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.
Forrester eCommerce
JULY 22, 2024
In Forrester’s Marketing Survey 2024, 61% of B2C marketers said they do not believe that Google will deprecate the third-party cookie. Google announced today it’s finally doing what everyone suspected and reversing its decision to deprecate third-party cookies in Chrome. It’s not […]
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