Forrester eCommerce

FEBRUARY 27, 2019

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions.

Management 350

Management B2C Customer Experience Technology 350

Kissmetrics

SEPTEMBER 6, 2021

That is where B2C niche marketplaces can help. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. What Are B2C Niche Marketplaces? As a B2C brand, it’s even more important to make the right decision.

B2C 294

B2C Payment Services Payments Travel 294

Optimizely

MARCH 22, 2019

That’s why we’re so excited to share that Zaius won the award for Best Customer Relationship Management Platform (CRM) at last night’s Marketing Technology Awards 2019. The post Zaius: The Award-Winning CRM for B2C Marketers appeared first on Zaius.

B2C 286

B2C Marketing Technology Channel 286

Forrester eCommerce

AUGUST 19, 2020

B2C marketers’ most pressing top-of-mind issue is how data deprecation will impact targeting, measurement, personalization, and digital media buying. Data deprecation restricts tracking and access to consumer data due to regulatory, browser, walled-garden, or consumer actions.

B2C 307

B2C Marketing Consumer Management 307

Retail TouchPoints

JANUARY 13, 2025

With the holiday season just concluded, the challenge of managing merchandise returns is a reality for many retailers. Al Williams is GM and VP, B2C, at BigCommerce. She is a seasoned ecommerce executive with over a decade of experience driving growth in the B2C space, supporting both leading brands and SaaS platforms.

Retail 298

Retail BigCommerce B2C Channel 298

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Forrester eCommerce

FEBRUARY 10, 2020

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

B2C 516

B2C B2B Customer Experience Operations 516

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 441

B2C Consumer Customer Loyalty Channel 441

Forrester eCommerce

NOVEMBER 2, 2018

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Partner relationship management (PRM) connects the dots between partner planning, recruitment, […]. Channel and alliance leaders are known to be good jugglers.

Management 417

Management Channel Marketing Multichannel 417

Forrester eCommerce

OCTOBER 26, 2018

The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press. Six months ago we started a conversation about customer data platforms (CDPs).

B2C 355

B2C Marketing Customer Data Management 355

Retail TouchPoints

MARCH 19, 2024

Since implementing a product information management (PIM) solution from Akeneo in January, Zenni Optical has reduced data inconsistency issues across teams by approximately 60% and cut the time needed to manage product data by over 70%.

Management 275

Management B2C B2B Channel 275

Forrester eCommerce

NOVEMBER 6, 2018

Business stakeholders and CIOs in both B2B and B2C environments are planning and deploying IoT solutions to power digital transformation initiatives to revolutionize customer relationships, enhance operations, and differentiate products. IoT deployment momentum brings challenges.

B2C 404

B2C B2B Operations Management 404

Retail TouchPoints

JANUARY 9, 2025

How are retailers in the B2B and B2C space preparing for supply chain disruptions caused by potential tariffs in 2025? This can be a lucrative opportunity for retail brands, but I imagine there are also challenges with having to manage this influx of new channels and influencers. administration.

Supplies 289

Supplies Shipping Costs B2C Channel 289

Forrester eCommerce

AUGUST 11, 2021

Our first deep dive was into promotions and offer management tools, which we define as: Software that helps businesses personalize, distribute, automate, and track promotions, incentives, and other offers across digital and physical touchpoints. Have you noticed the growing link between commerce and loyalty?

Management 435

Management Other Customer Loyalty Customer Experience 435

Forrester eCommerce

JUNE 27, 2022

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].

B2C 369

B2C Marketing Customer Customer Experience 369

Forrester eCommerce

JUNE 17, 2022

I know that CMOs are busy — I mean, really busy. The scope of the CMO role continues to grow, customers are more demanding than ever, and marketing operates under constant disruption driven by factors beyond your control. Practically speaking, there are only so many hours in a day, so it stands to reason that […].

Management 370

Management Operations Marketing Customer 370

Forrester eCommerce

OCTOBER 25, 2023

Learn why you should meet with your bot management vendor to help hone your security strategy before the upcoming holiday season.

Management 396

Management B2C Marketing Customer 396

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. The retail space is competitive and ever-changing.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Forrester eCommerce

SEPTEMBER 7, 2023

This may seem cheeky and slightly exaggerated, until you learn that a whopping 78% of B2C marketing leaders say that they don’t know anyone on their security, risk, and compliance team. The current relationship status between marketing and security and risk (S&R) pros is best described as “it’s complicated.”

B2C 421

B2C Marketing Management Customer 421

Groove

OCTOBER 24, 2024

Unlike in typical B2C retail, these customers often have multiple decision-makers who need to agree on purchases. With extensive experience in B2B platforms and management, we can help you implement new solutions while optimizing your site and campaigns so that they maximize your return.

eCommerce Software 306

eCommerce Software B2B eCommerce eCommerce Platforms 306

Forrester eCommerce

OCTOBER 19, 2021

Speed, Options, And Transparency Should Guide Holiday-Season Planning Retailers, get ahead of the holiday-season chaos and prepare your order management processes. Guide your holiday logistics planning around: 1) speed; 2) fulfillment options; and 3) transparency to create seamless and stellar experiences for your customers.

Customer Experience 370

Customer Experience Management Customer Fulfillment 370

Forrester eCommerce

MARCH 5, 2020

Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams. Thankfully, there’s an entire category of tools that do just that: marketing resource management (MRM).

B2C 307

B2C Operations Marketing Management 307

Forrester eCommerce

OCTOBER 25, 2018

Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […]. The size of the influencer market on Instagram alone is set to grow $2.38 billion next year.

B2C 308

B2C Marketing Management Social Media 308

BigCommerce

OCTOBER 20, 2017

Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. The most successful B2B sellers now use consumer-based technology to provide B2C-like shopping experiences to their B2B customers. Integrate Your Systems for Multi-channel Selling. Avoid the Doom Loop and Go Mobile Already!

B2B 251

B2B eCommerce Payment Services Multi-channel 251

Forrester eCommerce

APRIL 28, 2022

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195

B2C Marketing Customer Experience Omnichannel 195

Forrester eCommerce

FEBRUARY 16, 2024

Imagine having a butler who anticipates and serves your needs. In Gotham City, Alfred ensures Batman’s utility belt is always stocked. Just as Alfred faithfully supports Batman, your personal assistant earns your trust through silent understanding. Now think of this relationship in terms of your experiences with brands.

Management 434

Management Customer Customer Experience B2C 434

Groove

DECEMBER 17, 2024

Expect to learn why B2B eCommerce is growing twice as fast as B2C, how BigCommerce is democratizing enterprise-level tools for manufacturers and distributors, and the surprising impact of automation on operational efficiency.

BigCommerce 369

BigCommerce B2B eCommerce B2C 369

Groove

DECEMBER 5, 2024

HubSpot Tools With four main tools, HubSpot for eCommerce can improve your B2B and B2C marketing strategies, sales, and service. Among other things, these features handle email marketing, analytics tracking, and ad management. However, enterprise-level sales teams may discover limitations when managing large teams or complex workflows.

eCommerce 293

eCommerce Marketing B2B Management 293

Forrester eCommerce

MARCH 11, 2020

Measuring marketing performance is not just a tongue twister; it’s hard work. Channel-specific metrics cause headaches, and reporting is a hodgepodge of data sources and dashboards from multiple martech and measurement tools.

Marketing 349

Marketing Management Channel Customer 349

BigCommerce

MARCH 27, 2018

To give that a bit of perspective, global B2C sales topped $2.1 B2C ecommerce accounted for $660 billion in 2017. That’s a 262% difference between B2B and B2C revenue globally, and a 68% difference in the U.S. Wholesale ecommerce is already a lucrative channel for plenty of B2C businesses. In the U.S. trillion by 2021.

B2B 333

B2B B2C eCommerce Multi-channel 333

Forrester eCommerce

JUNE 7, 2019

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

Marketing 349

Marketing Management Technology B2C 349

Forrester eCommerce

JANUARY 29, 2019

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

B2C 345

B2C Customer Experience Technology Marketing 345

Forrester eCommerce

JUNE 13, 2022

We guide B2C digital leaders toward new horizons of success with Forrester Decisions for Digital Business & Strategy. Learn how.

B2C 363

B2C Customer Experience Management Customer 363

Forrester eCommerce

APRIL 5, 2021

During the 10 years I’ve been at Forrester, I’ve worn a few different hats: financial services analyst, research director for our customer insights and B2C marketing teams, and, perhaps most importantly, unofficial “snack drawer fulfillment manager” back when we were still […].

Financial Services 293

Financial Services B2C Fulfillment Management 293

Forrester eCommerce

JULY 13, 2020

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 329

B2C B2B Customer Loyalty Customer Experience 329

Forrester eCommerce

SEPTEMBER 17, 2024

You’d be forgiven if you assumed tools like ChatGPT will quickly replace the need for customer feedback management solutions. Indeed, large language models excel at summarizing unstructured text like customer feedback collected in survey verbatims and customer service calls. In reality, CX pros need to temper their expectations.

Management 259

Management Customer Customer Experience B2C 259

Retail TouchPoints

OCTOBER 6, 2022

The new functionality offers features including seamless account management and checkout processes and the ability to view, search and browse an entire product catalog online.

B2B 275

B2B B2C Customer Experience Management 275