B2C Multi-channel Omnichannel 
Optimizely
SEPTEMBER 20, 2018
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. Let your B2C CRM do the heavy lifting! A unified campaign series.
Optimizely
JULY 5, 2018
If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. However, decision trees and flow charts can quickly become overwhelming, confusing, and make it tough to gauge the performance of your B2C marketing. Lack of cross-channel visibility.
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Retail TouchPoints
AUGUST 9, 2021
Many companies are accustomed to viewing performance by channel, by store or by product. Today’s customer is omnichannel, mobile, and has begun to lean more heavily than ever on the availability of digital and online shopping options. For today’s B2C brands, nothing happens outside the context of the customer.
GetElastic
AUGUST 10, 2021
An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile.
Optimizely
JUNE 12, 2018
Unfortunately, too many B2C brands take this same approach to email marketing. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms.
Optimizely
JUNE 28, 2018
Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Clearly, the potential is still there for brands to capitalize on a massive opportunity in online advertising.
Ecommerce Platforms
OCTOBER 26, 2021
The eCommerce service is an omnichannel commerce platform that provides the power of large-scale businesses to mid-size brands. BetterCommerce is a large-scale enterprise-grade omnichannel solution for eCommerce built to empower retailers to maximize revenue, stay ahead of the competition, and be more efficient. Omnichannel.
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