B2C Multi-channel Omnichannel 
Groove
JANUARY 13, 2025
Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. Unlike B2C eCommerce, which targets consumers, B2B eCommerce connects wholesalers with retailers, manufacturers, or other business clients via online platforms.
Optimizely
SEPTEMBER 20, 2018
Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. In fact, 86 percent of ecommerce marketers still have not executed a full omnichannel marketing strategy for their brand. Let your B2C CRM do the heavy lifting! A unified campaign series.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Optimizely
JULY 5, 2018
If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. However, decision trees and flow charts can quickly become overwhelming, confusing, and make it tough to gauge the performance of your B2C marketing. Lack of cross-channel visibility.
BigCommerce
OCTOBER 20, 2017
Integrate Your Systems for Multi-channel Selling. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. But historically, that multi-channel experience for B2B buyers meant only having access to an online catalog. Avoid the Doom Loop and Go Mobile Already!
Retail TouchPoints
AUGUST 9, 2021
Many companies are accustomed to viewing performance by channel, by store or by product. Today’s customer is omnichannel, mobile, and has begun to lean more heavily than ever on the availability of digital and online shopping options. For today’s B2C brands, nothing happens outside the context of the customer.
GetElastic
AUGUST 10, 2021
An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. Many businesses have taken the first step and adopted a multi-channel approach to engage with customers across a myriad of channels such as web or mobile.
Optimizely
JUNE 12, 2018
Unfortunately, too many B2C brands take this same approach to email marketing. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms.
Expert insights. Personalized for you.
.jpg
)
385 
Let's personalize your content