Forrester eCommerce

JUNE 25, 2019

“Omnichannel” – it’s everybody’s favorite word these days. But whenever I hear it, I am reminded of the sage words of The Princess Bride’s indefatigable Inigo Montoya, “You keep using that word. I do not think it means what you think it means.” And the adtech industry is no exception. It’s not that they don’t […].

Omnichannel 322

Omnichannel B2C Customer Marketing 322

Optimizely

NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? Here are my top 5 predictions for B2C marketing in 2018, tackling these questions to help you succeed in the coming year.

B2C 186

B2C Marketing Channel Customer Data 186

Optimizely

APRIL 3, 2018

What matters more to your B2C business — a new customer buying your product or the new marketing channel that brought in the new customer? If your B2C marketing strategy today is completely focused on marketing across multiple channels, then you’re thinking about marketing all wrong. What about omnichannel?

Channel 327

Channel Marketing B2C Omnichannel 327

Optimizely

MAY 8, 2018

As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. The customer lifecycle is a vital guide for any B2C marketer. What about your worst selling product? Start by unifying customer data.

B2C 186

B2C Customer Customer Data Definition 186

Optimizely

JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel ecommerce is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel ecommerce? But how do you do it effectively?

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

Optimizely

JANUARY 8, 2019

Have you implemented a contest marketing strategy for your B2C brand yet? Running contests is a great way to acquire new email addresses as part of your omnichannel marketing efforts , but you need to have a strategy if you want to succeed. Here’s how you can create your own online contest for your B2C company.

B2C 210

B2C Social Media Clothing Channel 210

Forrester eCommerce

JULY 15, 2020

Regardless of your category or scenario — B2C, B2B, eCommerce replatforming, pivot to omnichannel, personalization, extension […].

B2C 307

B2C B2B Omnichannel Operations 307

Optimizely

JUNE 7, 2018

But there’s a big difference between having a presence on a channel and creating coordinated and personalized omnichannel marketing campaigns. Omnichannel marketing is one of the buzziest terms in B2C marketing today for a reason. Think you’re ready for omnichannel? But how do you do it effectively?

Omnichannel 150

Omnichannel B2C Channel eCommerce Marketing 150

Optimizely

MARCH 27, 2018

It turns out that 86% of ecommerce marketers have still not implemented a full omnichannel marketing strategy for their brand. Take a look at some of the biggest data-centric challenges B2C marketers face today when attempting to implement an omnichannel strategy, and exactly what you can do to turn omnichannel into a marketing reality.

Omnichannel 150

Omnichannel Marketing B2C eCommerce Marketing 150

Forrester eCommerce

APRIL 28, 2022

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195

B2C Marketing Customer Experience Omnichannel 195

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). We’ve talked many times before about the importance of omnichannel.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Forrester eCommerce

JULY 25, 2022

B2C marketers quickly shifted budgets toward these more trackable media channels in efforts to quickly capture the attention — and dollars — of prospective customers. Pandemic-induced shifts in consumer behavior resulted in a burst of content consumption across emerging platforms — from connected television to streaming radio and beyond.

B2C 39

B2C Omnichannel Customer Channel 39

Optimizely

NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? As a B2C marketer, it’s vital to understand each step in this journey and the many ways your customers interact with your brand. Your customer data has a huge impact on your ability to market effectively.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

GetElastic

NOVEMBER 9, 2021

Significant shifts occurred in the presence of digital commerce platforms, but also a turn towards B2B initiatives versus what has been historically B2C led. Cost savings is more on the minds of B2B organizations; in fact, according to the survey, almost three times as many B2B companies cited it as a motivator versus their B2C counterparts.

B2C 146

B2C B2B Customer Retention Subscription 146

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. B2B’s Omnichannel Revolution Recent research indicates a growing digital inclination among B2B buyers.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Forrester eCommerce

DECEMBER 23, 2019

Shifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.

Omnichannel 305

Omnichannel Customer Experience Marketing Customer 305

Optimizely

JULY 10, 2018

Every B2C marketer must invest in omnichannel marketing in 2018 or you won’t remain competitive. It’s time to move beyond email marketing and make the move to omnichannel. Now, just to be clear, we’re not saying your B2C brand should stop using email. Try retargeting ads.

Marketing 236

Marketing Social Media eCommerce Shopping Carts 236

BigCommerce

MAY 31, 2018

They want a B2C-like online shopping experience , and B2B businesses who ignore this fact are going to get left behind. We knew our new platform needed to be upgraded, responsive, and it had to have a B2C user experience. Ultimately, we knew we needed to take an omnichannel approach. But none of that is true. And the time?

B2B 320

B2B B2C eCommerce eCommerce Platforms 320

Omnisend

DECEMBER 15, 2020

However, providing exceptional customer service isn’t about the number of channels but the quality of customer service across them —and omnichannel customer support can help do that. What is Omnichannel Support? Click the link below and learn about how the omnichannel approach can be adapted in your marketing strategy!

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

Optimizely

JUNE 14, 2018

Most B2C brands have at least some inconsistencies in their messaging across channels, whether on Instagram, in-store, or via emails. It’s impossible to deliver a consistent omnichannel message across different channels is disjointed and disconnected. Brands that deliver killer omnichannel messaging. appeared first on Zaius.

Marketing 249

Marketing B2C Clothing Outdoor 249

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online. Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels.

Shopify 289

Shopify B2B Merchant Services eCommerce 289

GetElastic

AUGUST 10, 2021

An omnichannel approach enables businesses to deliver consistent, frictionless, and more convenient user experiences by interconnecting every customer touchpoint. Where omnichannel differs from a multi-channel approach, is that with a multi-channel approach, each touchpoint is launched, managed, and optimized in silos.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Groove

NOVEMBER 24, 2020

Omnichannel selling. Omnichannel Selling. Other notable B2B features include customer groups, price lists (to provide B2B buyers a B2C-like shopping experience), purchase orders, punch out (to customize BigCommerce to your ERP), quote management, advanced search and APIs (to automatically sync data from your ERP into BigCommerce).

BigCommerce 285

BigCommerce Payments Payment Services B2B 285

Retail TouchPoints

AUGUST 9, 2021

Today’s customer is omnichannel, mobile, and has begun to lean more heavily than ever on the availability of digital and online shopping options. For today’s B2C brands, nothing happens outside the context of the customer. The health of a company’s relationship with these individuals transcends the store, the channel and the product.

Customer 299

Customer Multi-channel B2C Omnichannel 299

Forrester eCommerce

JUNE 26, 2018

Sometimes you hit a nerve as an analyst. Sometimes everyone you talk to about an issue says “Hey, that’s exactly what we’re focusing on right now! It’s a big deal for us, yeah, right now!” ” Nick Barber and I had that experience over the last several months. The issue: How far along are you on […].

Omnichannel 210

Omnichannel B2C Marketing 210

BigCommerce

MAY 15, 2018

I already knew the benefits of SaaS across other pieces of the commerce platform stack, including: Omnichannel commerce technologies. Marketing and Expanding to Omnichannel. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. OMS Systems. WM Systems. Get the template.

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419

Optimizely

DECEMBER 14, 2017

Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. As a B2C marketer, it’s your job to keep loyal customers happy and engaged with your brand. In other words, omnichannel engagement can drive customer loyalty long-term. This, of course, isn’t always easy.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Optimizely

FEBRUARY 6, 2018

According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Personalize across channels to increase revenue.

Marketing 277

Marketing B2C Customer Data Channel 277

ChannelAdvisor

JUNE 23, 2022

Forrester isn’t beating around the bush in its most recent assessment of the B2C environment. The new report, Vast, Fast, and Relentless: Consumer Buying Enters a New Era , looks at the state of the customer-empowered commerce landscape — and what’s to come for B2C businesses who are ambitious enough to keep up. The choice is yours.

B2C 91

B2C eCommerce Travel Consumer 91

Retail TouchPoints

MAY 18, 2023

A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. After six months of B2C sales in the U.S.,

POS 278

POS Channel B2C Social Media 278

Forrester eCommerce

DECEMBER 20, 2019

As 2019 winds down, I’m getting more questions about what’s going to be new and next in loyalty in the coming year. Most marketers understand that earning loyalty is bigger than rewards programs and incentives, that it’s important to treat different customers differently.

Omnichannel 221

Omnichannel Marketing Customer B2C 221

Optimizely

AUGUST 29, 2017

For a B2C marketer, knowing the name and identity of every shopper is incredibly powerful and enables you to market to each individual far more effectively. With a B2C CRM , you can keep track of every page browsed, every product clicked, and every cart left behind — even for an anonymous user.

eCommerce 511

eCommerce B2C Customer Marketing 511

Optimizely

MAY 17, 2018

They may really like your B2C brand and don’t mind most of the emails you send, but the inbox is always crowded. These are just a few examples, but it’s easy to see how many different B2C brands can make use of this same type of message to their buyers. What are the benefits for my brand?

Shipping Costs 218

Shipping Costs B2C Omnichannel Channel 218

RetailMinded

FEBRUARY 24, 2022

This has arguably become the single greatest influence on the shape of future omnichannel offerings and processes – ultimately making convenience, not just speed, the driving factors for commerce. . ignored when considering the manifest benefits of omnichannel capabilities. From when and where to what locations matter to them.

Order Fulfillment 111

Order Fulfillment Fulfillment Omnichannel Supplies 111

Optimizely

OCTOBER 26, 2017

As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. Here’s how you can handle the multiple identities of your loyal customers and make the most of your B2C marketing strategy. . This is a huge amount of data for you to keep track of as a B2C marketer.

Customer 186

Customer B2C Customer Data Mobile 186

BigCommerce

JUNE 19, 2018

For instance, broadcast patterns update inventory levels across omnichannel sales touch points including marketplaces, brick and mortar stores, your branded website and wholesale partners. Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. The Aggregation Pattern. Download Your Guide.

EDI 315

EDI eCommerce BigCommerce Shipping Costs 315

Optimizely

APRIL 30, 2019

Yet, most B2C marketers aren’t yet fully taking advantage of text message marketing and the benefits it can bring. We’ll delve into what kinds of SMS marketing campaigns you can run and the many possibilities to boost your B2C brand’s revenue. Ready to try it out? What is SMS marketing? Keep it short.

Marketing 268

Marketing eCommerce B2C Mobile 268