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Future Of Retail: B2C Marketing And Loyalty In 2019 

Forrester eCommerce

Recently, we spoke to Michele Goetz about how artificial intelligence will affect retailers in 2019. This week, Claudia interviewed Emily Collins, principal analyst on Forrester’s B2C marketing team and an expert in loyalty, on her contributions to the 2019 B2C marketing predictions […].

B2C 360
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Online Retail In Southeast Asia Is Expected To Reach $53 Billion By 2023

Forrester eCommerce

Of these, 272 million (47%) are online and 144 million will make purchases online in 2018, making the region a magnet for investment by online retailers and venture capital firms. We expect B2C online retail in Southeast Asia […].

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Customer Service is Personal, so Show Me the Love

Retail TouchPoints

Satisfaction is the gauge that retailers use to measure their performance. Positively, 73% of online shoppers say they received good or excellent customer service from online retailers. Online shoppers embrace online retailer customer service; half interact at least monthly.

Customer 285
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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Reason 1: More B2B Purchases Are Happening Online. Let’s get to it. People are people.

B2C 116
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Don Davis , Editor at Large, Internet Retailer. Looked at from a distance, the Top 1000 online retailers in North America had a terrific year in 2017. Their online sales collectively increased 18.5% and ecommerce accounted for 49% of retail industry growth.

Workshop 419
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How Book Publishers Can Maximize Their Online Store and Enhance the B2C Experience

Kibo

Similarly, online retailers have prime spots on their homepage, but the competition remains the same. With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales?

B2C 108
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The Top 10 Sessions to See at IRCE 2018

Optimizely

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. In 2017, the Top 1000 online retailers in North America collectively increased online sales by 18.5%, and ecommerce accounted for 49% of retail industry growth.