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Do You Have a Consistent Marketing Message?

Optimizely

Most B2C brands have at least some inconsistencies in their messaging across channels, whether on Instagram, in-store, or via emails. Once you start pushing out a consistent and focused B2C message to your buyers, you have to see if it’s actually working. Amazon is the exception , however. Track messaging results across channels.

Marketing 249
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Beyond the Transaction: How to Make Your Ecommerce Site an Experience

Retail TouchPoints

Since it sells directly to consumers and to retailers (B2C and B2B ecommerce), Hearts on Fire needed to create two differentiated experiences that could be personalized to a buyer’s specific needs. Hearts on Fire , a leading global diamond jewelry brand, found success by implementing this method of personalization.

eCommerce 296
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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

Sports & Outdoors. Restaurantware : B2B & B2C in a single dashboard. For using design to solve for B2B and B2C needs with a single source of data truth. These brands span the gamut of ecommerce verticals, proving no online experience is silo-ed from how modern consumers shop – no matter what they buy. Electronics.

eCommerce 411
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

UX Case Study: Modern Ecommerce Design with Exxel Outdoors. Selling sports and outdoors goods online isn’t easy – especially with a small team competing against the likes of the goliaths in the vertical. If you want proof of that, just read how AI has increased B2C revenue for Natori in the first months of 2018 alone.

Workshop 419
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18 Striking Health and Beauty Brands Turning Heads Across the Web

BigCommerce

Built-in functionality is the primary reason BPI Sports went with BigCommerce when looking for a scalable B2C solution. While the majority of our business remains B2C, we have our products in just under 400 small to mid-size stores, as well as Whole Foods regional and global and HEB,” says Amy Cazin, CEO of Primal Pit Paste. “We

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6 Success Factors For Marketing Measurement

RTP blog

The best model fit for your company will depend on your business type (B2B vs. B2C), the types of media you buy, the owned marketing you employ, the reach of your plans, your market penetration and customer visit frequency. Alternatively, a large convenience store chain buying outdoor media will have different measurement needs.

Marketing 195
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Engage Buyers Between Purchases with an Ecommerce Content Strategy

Optimizely

Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand. The popular outdoors game, Spikeball , has its own YouTube channel where it posts tons of videos. for sites not using it. How to create an ecommerce content strategy.

eCommerce 210