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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. It takes a special platform to do this: a B2C CRM.

B2C 210
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How Integrations Power B2C Marketing

Optimizely

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. For years, marketers have solved new challenges with point solutions that solve one specific problem. That’s why integrations are the key technology that will power B2C marketing in 2018. Point-of-sale transactions in-store.

B2C 170
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50/50: Gratuity Has Reached A Tipping Point

Forrester eCommerce

Tipping fatigue is growing as automatic prompts on digital point-of-sale proliferate. Find out the consumer sentiment on this hot topic.

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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify is aiming to expand its B2B offerings as wholesale businesses follow the lead of their B2C counterparts in moving online. Shopify’s Point of Sale (POS) will now also be the preferred provider for Faire’s seller and buyer community, enabling more seamless omnichannel sales across both online and offline channels.

Shopify 289
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Beyond the Transaction: How to Make Your Ecommerce Site an Experience

Retail TouchPoints

Since it sells directly to consumers and to retailers (B2C and B2B ecommerce), Hearts on Fire needed to create two differentiated experiences that could be personalized to a buyer’s specific needs. The best physical storefronts aren’t just rows of products and points of sale. Share Content That Engages and Educates.

eCommerce 296
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Investment in BigCommerce, Our Customers and Our Partners

BigCommerce

Internet Retailer recently rated us the fastest-growing platform serving the top 1000 B2C stores in North America. Enhanced point-of-sale integration capabilities. BigCommerce is now the SaaS leader serving enterprise-level, mid-market sites. Industry-best speed. Enhanced storefront design and visual merchandising.

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The Future of International Commerce is Online — and the Field is Open

Retail TouchPoints

Vacirca noted that the first step for many Western retailers in these countries won’t necessarily be in B2C, but B2B. “They are halfway between a B2B and B2C,” said Vacirca. There may be a path whereby this point of sale becomes the source for last mile delivery.