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The Key to Creating Flawless B2C Omnichannel Communication

Optimizely

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. Thankfully, B2C marketers now have far better resources at their disposal to make the process of managing omnichannel campaigns far easier. Let your B2C CRM do the heavy lifting! Those were dark times.

B2C 225
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Removing Friction In The eCommerce Customer Journey

Groove

The term " eCommerce customer journey" encompasses the various stages in which customers interact with an online store, from when the person became aware of the brand and its products and/or services all the way until the time they checkout and purchase the items in their online shopping cart.

eCommerce 349
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Move Beyond Email Marketing in Ecommerce

Optimizely

Every B2C marketer must invest in omnichannel marketing in 2018 or you won’t remain competitive. Shopping cart abandonment continues to be a major issue in ecommerce, with an average of 69% of online carts abandoned by users. This doesn’t just apply to consumers who are at the shopping cart abandonment stage either.

Marketing 236
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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. Users can then click through to view product details, visit the merchant’s store or add a product to their shopping cart. and will be rolled out to iOS users starting in April.

Magazine 286
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Amazon kicks off a product content space race

Forrester eCommerce

Of the money spent on their own experiences, most is focused on user experience (UX), conversion rate optimization (CRO), testing strategies, and reacquiring people who abandon shopping carts. Some is also spent on content - usually in service of the UX, CRO and testing goals. Read more Categories: Amazon. product content.

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Investment in BigCommerce, Our Customers and Our Partners

BigCommerce

In comparison to the legacy model of downloaded shopping cart software, Eddie and Mitch gave merchants a complete solution delivered through the cloud. Internet Retailer recently rated us the fastest-growing platform serving the top 1000 B2C stores in North America.

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The Benefits of B2B Ecommerce: “We Now Have a Thriving Business Thanks to the Internet”

BigCommerce

It’s instead that they have yet to fully implement modern success strategies the B2C world has long known produce incrementally high ROI. We also noticed the shopping cart was much better now. . We have been able to recover many more orders with the shopping cart abandonment feature. trillion by 2021. T.A.S.C.O.’s

B2B 344