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What Is B2B eCommerce? Everything You Need to Know

Groove

This differs from B2C eCommerce, which refers to transactions between businesses and individuals. While B2B eCommerce involves commercial exchanges, B2C consists of retail sales. Advanced order management: Typically, B2B purchases occur on a larger scale than B2C transactions.

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What Consumers Like – and Detest – About Subscriptions

Forrester eCommerce

Consumers shared their attitudes towards subscriptions - see key highlights.

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Announcing Forrester’s Inaugural Wave Evaluation of Subscription Billing Platforms

Forrester eCommerce

Like the evolution of the products themselves, the rulebook on monetizing them is also evolving: firms are replacing the simple one-time sales models of yore with subscription and consumption-based business models that better sustain a continuous relationship with their customers. Enter: subscription billing platforms.

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SaaS: Is B2B Revenue Better than B2C?

FastSpring

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?

B2C 148
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The Five Tenets Of A Sticky Retail Subscription

Forrester eCommerce

Subscription offerings from brands and retailers have been popping up everywhere. But as many subscription services have found — and Rent the Runway’s recent IPO filings also underscore — creating a compelling subscription includes getting customers to subscribe and then keeping them subscribed, with continued value from that subscription.

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Predictions 2019: The Internet Of Things

Forrester eCommerce

Business stakeholders and CIOs in both B2B and B2C environments are planning and deploying IoT solutions to power digital transformation initiatives to revolutionize customer relationships, enhance operations, and differentiate products. IoT deployment momentum brings challenges.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). Instead, you want to build up your email subscriptions to get traffic that way instead.

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