Groove

JANUARY 13, 2025

Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent. Unlike B2C eCommerce, which targets consumers, B2B eCommerce connects wholesalers with retailers, manufacturers, or other business clients via online platforms.

eCommerce Platforms 385

eCommerce Platforms B2B Payment Services eCommerce 385

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 263

B2C Marketing Technology Customer Data 263

Forrester eCommerce

NOVEMBER 18, 2020

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 385

B2C Marketing Consumer Customer Experience 385

BigCommerce

JUNE 20, 2017

Selling technology is hard. It’s an industry that lives in the margins of both B2B and B2C. This means that technology sellers online must carry a wide swath of items at various price points, and be able to negotiate for the bigger deals. Here is how 4 various technology sites optimize for price, products and profitability.

Electronics 337

Electronics Technology BigCommerce eCommerce 337

Forrester eCommerce

AUGUST 14, 2020

A few weeks ago, I teamed up with some treasured colleagues to discuss the marketing technology landscape in a conversational webinar: Steve Casey, who joins me in covering B2B marketing technology, and our compatriots Joe Stanhope and Rusty Warner who cover B2C marketing technology, engaged in a spirited (‘cause we don’t always agree) conversation (..)

B2B 453

B2B B2C Webinar Technology 453

Forrester eCommerce

AUGUST 24, 2022

Over the past year, Forrester’s diligently covered the state of the metaverse and what it means for marketing, technology, and other business executives. On Thursday, September 29 at 11:15 am CDT, we will debate the future of the internet (Metaverse, NFTs, and Web3) at Forrester’s Technology & Innovation event.

Events 360

Events Technology Marketing Other 360

Optimizely

JANUARY 10, 2019

With new technologies, new social media platforms, and new competitors emerging every day, it can be tough to keep up and make your brand stand out. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. The post The Role of the B2C Marketer Is Changing Fast. Data Scientist.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Forrester eCommerce

OCTOBER 26, 2018

Making sense of the enterprise marketing technology (EMT) landscape can easily overwhelm even the most dedicated martech aficionado. 2018’s “Martech 5000” is astonishingly closer to 7,000 vendors, rendering vendor differentiation difficult and vendor selection a nightmare.

Technology 359

Technology Marketing Recommendation B2C 359

Forrester eCommerce

FEBRUARY 12, 2020

Let’s face it, the marketing technology ecosystem is harder to navigate than ever before. In December, B2C […].

Technology 243

Technology Marketing B2C Presentation 243

Forrester eCommerce

FEBRUARY 27, 2019

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […].

Management 350

Management B2C Customer Experience Technology 350

Forrester eCommerce

OCTOBER 28, 2020

Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.

Technology 459

Technology Management B2C Marketing 459

Forrester eCommerce

JUNE 23, 2021

It has become increasingly clear that technology is a critical component of the client-agency relationship. As marketing technology forms the foundation for developing consumer insights, campaign planning and execution, and measurement, it’s part of the fabric of how agencies deliver work product and engage with clients.

Technology 317

Technology Consumer Marketing B2C 317

Forrester eCommerce

OCTOBER 25, 2023

B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere. Get an overview of our B2C marketing predictions for 2024.

B2C 397

B2C Marketing Technology Customer 397

Forrester eCommerce

JANUARY 29, 2019

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

B2C 345

B2C Customer Experience Technology Marketing 345

Forrester eCommerce

OCTOBER 26, 2018

Six months ago we started a conversation about customer data platforms (CDPs). The timing was right; CDPs were driving attention towards a historically sleepy corner of the martech universe centered around data management, gaining traction among vendors, and racking up mentions in the marketing trade press.

B2C 355

B2C Marketing Customer Data Management 355

Forrester eCommerce

MARCH 14, 2023

As brands contend with rising media costs, changing consumer behavior, and, for some, lackluster sales results, they continue to invest in consumer loyalty programs and technology solutions to help them engage and retain consumers. In fact, 53% of B2C marketing decision-makers plan to increase their spend on loyalty technology this year.

Technology 195

Technology B2C Consumer Marketing 195

Forrester eCommerce

FEBRUARY 18, 2020

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.

Technology 221

Technology Marketing B2C Presentation 221

Forrester eCommerce

JUNE 27, 2022

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” In Forrester’s Q1 B2C Marketing CMO Pulse Survey, 2022, a whopping 76% of B2C marketing respondents said that they are […].

B2C 369

B2C Marketing Customer Customer Experience 369

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. However, top-flight technology spans their catalog.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Forrester eCommerce

APRIL 9, 2019

I’m excited to share that our evaluation of loyalty technology providers — The Forrester Wave™: Loyalty Technology Platforms, Q2 2019 — is now live.

Technology 317

Technology Customer Loyalty B2C Marketing 317

Forrester eCommerce

OCTOBER 25, 2022

Read our B2C marketing predictions for 2023. Short-term wins will be the name of the game next year. Yet a few savvy CMOs will blend both offense and defense into a smart growth strategy.

B2C 195

B2C Marketing Games Technology 195

Retail TouchPoints

JUNE 7, 2023

Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Relying on these technologies can help inform the consumer about the sensory properties of a product like its texture, smell, and even taste. This is no longer science fiction. virtual reality).

Technology 279

Technology Retail Customer Experience Presentation 279

Forrester eCommerce

OCTOBER 9, 2019

We’re particularly excited about this report because it represents a culmination of years of Forrester research on social technologies. “The Forrester Wave™: Social Suites, Q4 2019“ is live! Since 2015, we’ve covered five distinct social tech categories: Social listening platforms aggregate and analyze social conversations.

Technology 52

Technology Management Social Media B2C 52

Forrester eCommerce

APRIL 28, 2022

The Forrester Wave™ for B2C Commerce Solutions surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly.

B2C 195

B2C Marketing Customer Experience Omnichannel 195

Retail TouchPoints

APRIL 4, 2022

B2C and B2B Experiences Will Keep Converging and Optimizing. One of the hottest trends will be the continued convergence of B2C and B2B commerce experiences, as both domains work to create more effective commerce ecosystems that meet their customers’ needs. We expect B2B brands to continue working toward a more B2C-style experience.

B2C 328

B2C B2B Supplies Conversion Optimization 328

Forrester eCommerce

MAY 24, 2022

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369

B2C Marketing B2B Technology 369

BigCommerce

MARCH 27, 2018

To give that a bit of perspective, global B2C sales topped $2.1 B2C ecommerce accounted for $660 billion in 2017. That’s a 262% difference between B2B and B2C revenue globally, and a 68% difference in the U.S. Wholesale ecommerce is already a lucrative channel for plenty of B2C businesses. In the U.S. trillion by 2021.

B2B 333

B2B B2C eCommerce Multi-channel 333

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. This is a powerful technology for B2C marketers because it saves time and makes your marketing far more personalized than before. But segmentation can be much more than just static email lists of your customers. A few segments to try.

Customer 334

Customer B2C Customer Data Improvements 334

Forrester eCommerce

JUNE 6, 2023

Tackling consumer personalization requires strategy, data, and technology (see figure). When it comes to the third pillar, technology, consumer personalization capabilities are baked into many different technology categories across the business technology ecosystem.

Technology 195

Technology Consumer Customer B2C 195

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 311

Social Media B2C B2B Customer Data 311

Forrester eCommerce

OCTOBER 25, 2018

Accordingly, our Forrester Analytics data shows that 75% of marketers have already implemented or are planning to implement a solution to manage this market in 2018, and seventeen percent of B2C marketers consider influencers one of […].

B2C 308

B2C Marketing Management Social Media 308

Forrester eCommerce

MARCH 5, 2020

I hear from B2C marketers looking to streamline creative production processes or coordinate campaigns across teams. Wouldn’t it be great if marketers had a tool that let them plan, manage, and execute marketing activities? Thankfully, there’s an entire category of tools that do just that: marketing resource management (MRM).

B2C 307

B2C Operations Marketing Management 307

Retail TouchPoints

DECEMBER 2, 2024

Part of this differentiation will rely on the technology behind the platforms impacting the customer experience, but it will be critical moving forward for many of these brands to further define the role of their brand beyond the platform. Jenn Szekely is President at Coley Porter Bell.

Clothing 182

Clothing Fashion B2C B2B 182

BigCommerce

MAY 15, 2018

I already knew the benefits of SaaS across other pieces of the commerce platform stack, including: Omnichannel commerce technologies. In fact, I witnessed a large migration to SaaS across the entire commerce and business technology stack, not just the ecommerce platform itself. And begin future-proofing your technology stack. .

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419

Retail TouchPoints

OCTOBER 8, 2024

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. First, B2B companies should not compare their ecommerce channel with the B2C experience. His background is in software engineering and computer science.

B2B 264

B2B eCommerce Platforms eCommerce B2C 264

Forrester eCommerce

DECEMBER 11, 2022

Marketing leaders are investing in digital experience (DX) technologies including adtech, martech, and commerce tech to support their digital marketing, commerce, and customer experience initiatives. But many struggle to measure success due to a lack of relevant metrics.

Technology 195

Technology Marketing Customer Experience Operations 195

BigCommerce

MAY 27, 2020

At BigCommerce, our goal is to provide you with the tools and resources you need to build, innovate and grow…

BigCommerce 273

BigCommerce eCommerce Platforms B2C B2B 273