6 Paid Social Trends to Be Aware of in 2024
Retail TouchPoints
JANUARY 12, 2024
In fact, from 2022 to 2023 the use of social media channels for retail advertising increased by more than three percentage points, while search channels decreased by over seven percentage points, according to the Multichannel Marketing Report 2023. This made TikTok the seventh most popular channel for the health and beauty sector.
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