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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

In fact, from 2022 to 2023 the use of social media channels for retail advertising increased by more than three percentage points, while search channels decreased by over seven percentage points, according to the Multichannel Marketing Report 2023. This made TikTok the seventh most popular channel for the health and beauty sector.

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New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. prioritizing health and wellness or choosing comfort and convenience over style) haven’t returned to their pre-pandemic ways. . Greater Gen Z Influence.

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Beyond Beauty: Your Online Brand is More Than Good Content

ChannelAdvisor

If you’re a manufacturer and retailer of beauty products, you’ve no doubt spent a lot of time and resources building your “brand” — both online and offline. And yes, your visual identity and eye-catching campaigns are integral to your brand, especially in the beauty space. . Increasingly, that’s marketplaces.

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New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. prioritizing health and wellness or choosing comfort and convenience over style) haven’t returned to their pre-pandemic ways. . Greater Gen Z Influence.

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Beyond Beauty: Your Online Brand is More Than Good Content

ChannelAdvisor

If you’re a manufacturer and retailer of beauty products, you’ve no doubt spent a lot of time and resources building your “brand” — both online and offline. And yes, your visual identity and eye-catching campaigns are integral to your brand, especially in the beauty space. . Increasingly, that’s marketplaces.

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The Impact of COVID-19 on E-Commerce GMV — 2021 Update

ChannelAdvisor

Over the next several weeks, growth in categories such as health and beauty began to explode while other more discretionary categories languished (who can forget the Great Toilet Paper Run of 2020). To summarize last year, we began the year with normal year-over-year e-commerce growth rates until mass shutdowns started mid-March.

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Tips for Creating a Killer Black Friday Ecommerce Strategy

Ecommerce Platforms

It’s also worth noting that multichannel shopping continues to rise year-by-year, with US multichannel retailers generating more than $492 billion this year alone! So, if you have the time, we highly recommend launching a multichannel Black Friday social media campaign.

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