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How to Make Evergreen PPC Ads

Kissmetrics

Marketers often create PPC ads based on the latest trends and one-time deals, but these aren’t the only types of paid ads you can create. Evergreen PPC ads are a must-have addition to your marketing arsenal. Trending Topic vs Evergreen PPC Ads. PPC ads that aren’t evergreen mostly relate to trends or temporary campaigns.

PPC 203
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. In 2017 on Thanksgiving and Black Friday, significantly more orders were made on mobile devices for the Automotive (+10%), Fashion & Jewelry (65.41%) and Health & Beauty (18.22%) merchants. Health & Beauty. Health & Beauty Cyber Week 2017 YoY GMV. Desktop: 52%.

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In-Depth of Semrush Review For PPC

Store Growers

I’ve been a customer of theirs for years because they have a pretty good combo of tools that cover both PPC and SEO. Semrush is a collection of different tools to make SEO and PPC easier. Second its competitive research for SEO or PPC purposes. So in what follows, I’ll focus on how I use Semrush as a PPC specialist.

PPC 91
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How to Conduct a Social Media Audit in Just 30 Minutes

Kissmetrics

Instagram is the go-to social media platform for fashion, beauty, and health brands. I integrate SEO and PPC for this very same reason. I run a quick PPC campaign to find the keywords that convert best within an industry. Record any important data in your spreadsheet. Social Media Audit: Instagram.

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9 Digital Marketing Tips for the Holidays

Kissmetrics

While I’ll always believe SEO should have a prominent place in any marketing campaign, the time-sensitive nature of the holiday season makes PPC ads essential. Bundling is particularly common with health and beauty products, but there’s no reason it shouldn’t work in other sectors, too. Use Paid Campaigns to Increase Awareness.

Marketing 307
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22 Digital Marketing Trends Shaping the Ecommerce Landscape in 2020

Ecommerce Platforms

Beauty and Skincare. The search volume for hand wash joined the top five in Health and Beauty. Most direct traffic visit Health and Beauty followed by Fashion eCommerce Stores. Beauty and Fitness ad spend was 28.9 The search volume for hand was h joined the top five in Health and Beauty.

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The 6 Best Ecommerce Marketing Companies of 2020

Kissmetrics

They offer SEO, PPC, paid social, and CRO services. They design, build and optimize e-commerce websites for beauty, luxury, lifestyle, and fashion companies. This is a good fit for clients who specialize as well — fashion, luxury, or beauty companies are an obvious fit. Their agency focuses exclusively on e-commerce.