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#BeautyTok: How the Beauty Sector has Nailed Social Media Marketing

365 Retail

If you want actual examples of social media shaping consumer interests, look no further than the beauty industry, or more specifically, the glossy world of #BeautyTok. Companies like Huda, Fenty, and Rare Beauty have already set the bar high with their TikTok campaigns , tapping into some of the trends we’re about to gloss over.

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Health and Beauty Transactions Surge at Bullring & Grand Central with PURESEOUL Opening

365 Retail

Health and beauty sales at Bullring & Grand Central have risen by 26 per cent year-on-year, as Hammerson continues to enhance its Birmingham city centre destination with new beauty and wellbeing brands. The opening of PURESEOUL is part of Bullring & Grand Central’s strategy to diversify its offering.

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How to Conduct a Social Media Audit in Just 30 Minutes

Kissmetrics

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

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How to Make your Beauty Routine More Eco-Friendly

Retail TouchPoints

With that in mind, one habit to consider paying extra attention to is your beauty routine. A recent report states that brand transparency regarding environmental sustainability remains a top priority for cosmetics and personal beauty care consumers. Packaging Takes Center Stage So what does sustainable beauty really mean?

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5 Marketing Ethics to Follow on Social Media

Kissmetrics

What Are Marketing Ethics and Why Are They Important on Social Media? It is a philosophy focused on using values like honesty, fairness, and social responsibility to build quality relationships with consumers. In the age of social media, people demand brands to be transparent. Transparency in Marketing Ethics.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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Dr Esho launches social media ready clinic in brand new FLANNELS store

365 Retail

The new Liverpool store boasts seven floors and 120,000 square feet – the behemoth space formerly owned by Owen Owen will play host to an expansive fashion offering, dynamic beauty edit, two restaurants, a roof terrace with incredible views of the city.