Forrester eCommerce

DECEMBER 11, 2020

In her latest blog post for Forrester, Phyllis Davidson shares how three elements are coming together to fuel more effective B2B marketing. Check out the blog post and attend the webinar – you don’t need a telescope to see this grand trine! A grand trine in astrology occurs when three planets are exactly 120 degrees apart.

B2B 488

B2B Webinar Marketing Blog 488

Forrester eCommerce

FEBRUARY 4, 2021

This is the second part of my blog and webinar series on AI governance and risk management. In my previous blog post and webinar, I discussed how AI is driving the need for data and technology governance to evolve and expand its scope to include ethics, accountability and risk management. In this blog accompanying the […].

Webinar 448

Webinar Blog Technology Management 448

Forrester eCommerce

APRIL 8, 2021

My previous blog noted that “technology has been modernized separately, to a meaningful degree, from the people and processes interacting with that technology.” This phenomenon has been driven primarily from the outdated managerial approach that the application of technology simply supports the efficiency of a given product or service.

Technology 545

Technology Blog Information Management 545

Forrester eCommerce

JULY 22, 2021

I wrote this blog to answer a few of the more common questions I’m getting from Forrester clients and from security vendors that are trying to figure this space out. As is expected with any new market segment or capability, questions about Extended Detection & Response (XDR) abound. What is XDR?

Blog 545

Blog Marketing Operations Customer 545

Forrester eCommerce

FEBRUARY 17, 2024

In parallel, this blog marks the commencement of a six-part series, set to be released over the next […]

eCommerce 494

eCommerce B2B Blog Marketing 494

Forrester eCommerce

MAY 13, 2021

This may be a bit of a long blog due to the extensive nature of the Executive Order On Improving The Nation’s Cybersecurity and its impact on cybersecurity and the Zero Trust approach.

Improvements 543

Improvements Blog Customer 543

Forrester eCommerce

JUNE 25, 2024

Get a deep dive on the top 10 list in this blog post. Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world.

Technology 482

Technology Blog Information Supplies 482

Forrester eCommerce

DECEMBER 10, 2020

Find out what's driving the growth and where the limitations are in this blog post. Forrester forecasts the AI software market will grow to $37 billion by 2025.

Marketing 518

Marketing Blog Customer 518

Forrester eCommerce

JANUARY 26, 2021

In this blog post I’d like to recap the two […]. In my recent Forrester webinar I outlined how AI drives the evolution of technology and data governance, and how an increase in customer demand and regulatory activity will necessitate companies to take a closer look at their approach (Forrester clients can access the replay here).

Technology 539

Technology Webinar Blog Customer 539

Forrester eCommerce

JANUARY 28, 2020

Yes, you read the title of this blog well: GDPR enforcement is on fire! Fines might not always be particularly high, but our analysis shows that – at least in terms of volume – Data Protection Authorities (DPAs) are rapidly increasing their GDPR enforcement activities. And, some interesting trends are also emerging, such as: As […].

Blog 536

Blog Customer 536

Forrester eCommerce

MARCH 12, 2024

Read the latest Forrester blog from Principal Analyst Lily Varon and Senior Researcher Nicole Murgia on consumer retail payment preferences.

Blog 459

Blog Consumer Retail Customer Experience 459

Forrester eCommerce

MARCH 4, 2021

Coming on the heels of its acquisition of Alfresco, which we blogged about here, just months ago, Hyland will soon be the home for the two most widely deployed open source […]. Hyland announced on March 4 that it intends to acquire content platform provider Nuxeo. The deal is expected to close in April or May.

Blog 523

Blog Customer 523

Forrester eCommerce

FEBRUARY 29, 2024

Read this Forrester blog for data insights on what digital payment methods consumers are using instead of credit cards and cash.

Blog 448

Blog Consumer Retail Customer 448

Forrester eCommerce

MARCH 24, 2024

In this blog, Forrester's VP, Principal Analyst, Jinan Budge, shares her learnings of the cybersecurity trends, key challenges and opportunities for CISOs in Southeast Asia.

Blog 449

Blog Management 449

Forrester eCommerce

MARCH 6, 2024

Read part one of the GenAI Impact On Commerce Tech blog series from Forrester Research principal analyst Emily Pfeiffer and senior researcher Nicole Murgia.

B2C 445

B2C Blog Retail Customer 445

Forrester eCommerce

JANUARY 5, 2021

Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. En l’espace de neuf mois, nous nous sommes habitués à […].

Article 511

Article Blog Customer Experience B2C 511

Forrester eCommerce

SEPTEMBER 28, 2023

In this week’s Saying Goodbye To MQLs blog, we address some of the questions we’ve received while publishing this blog series.

Blog 418

Blog B2B Marketing 418

Forrester eCommerce

MARCH 13, 2024

Find out in this blog covering the plan to integrate Carbon Black with Broadcom's existing product lineup. What is Broadcom planning to do with VMware’s Carbon Black unit?

Blog 433

Blog 433

Forrester eCommerce

APRIL 1, 2021

As I begin my career at Forrester, it seems proper to have my first blog introduce my coverage areas and how they interact, generate relevancy, and create value. The nature, design, and performance of managed organizations is evolving to accommodate drastic advancements in technology.

Technology 497

Technology Blog Management Customer 497

Forrester eCommerce

MARCH 16, 2021

In her latest blog post and upcoming webinar, Lisa Gately outlines how regional marketers can drive the conversation in three areas to improve audience-centricity, decision-making, and content collaboration. Building a global campaign content strategy that works across local markets is a challenge for most B2B marketing organisations.

Webinar 488

Webinar B2B Blog Improvements 488

Forrester eCommerce

JULY 3, 2024

Enterprise architecture teams must take action to demonstrate their value to the overall business — read this blog for some key best practices and activities that EA professionals can undertake.

Blog 430

Blog Technology 430

Forrester eCommerce

MAY 9, 2024

Read this blog post to understand the actions that organizations need to take throughout the sustainability materiality assessment process.

Blog 418

Blog Management 418

Forrester eCommerce

APRIL 23, 2021

Watch my video blog on climate change as a systemic risk, and catch a sneak peek of some of our research on climate change risk management solutions. Over a billion people worldwide celebrate Earth Day. Does this include your customers?

Blog 474

Blog Management Customer 474

Forrester eCommerce

JANUARY 19, 2021

In his latest blog post for Forrester, Seth Marrs shares that when this is done well, it also links the buying signal to the action that has proven to yield the best results. Translating intent data into sales rep action offers a level of information that surpasses what sales reps can determine on their own.

Blog 482

Blog Information Management Technology 482

Forrester eCommerce

DECEMBER 20, 2023

This blog provides a 2023 year in review of the sales technology market, along with a view on how it will impact 2024.

Technology 459

Technology Blog Marketing Operations 459

Forrester eCommerce

JUNE 23, 2020

During our recent Summit and CX North America virtual events and in many reports and blogs, Forrester analysts have provided guidance about how best to respond, today and in the coming […]. Although we’re only halfway through 2020, it feels like we’ve experienced enough disruption to last us a full year, if not an entire decade.

B2B 482

B2B Events Marketing Blog 482

Forrester eCommerce

DECEMBER 2, 2024

Read this blog to get a look at what won't happen in the year ahead in our 2025 anti-predictions. It's predictions season at Forrester.

Blog 370

Blog B2C Marketing Customer 370

Forrester eCommerce

APRIL 5, 2021

After a brief hiatus, the Insights Beat blog series is back, where I will continue to feature and curate the latest research and thought leadership from our business insights, data, analytics and AI research team. It’s been a fast start to the year and there is so much amazing research that the team has published […].

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Blog Customer 481

Forrester eCommerce

MARCH 20, 2020

Earlier this week, CX research directors David Truog and Harley Manning published a blog post that highlights two key points that I urge CX leaders who manage VoC programs to consider: understanding your customers is critical right now, and it is time to adapt your approach to CX. When it comes to your VoC program: […].

Improvements 476

Improvements Blog Management Customer 476

Forrester eCommerce

FEBRUARY 21, 2024

Welcome to the second installment of Forrester’s Generative AI Consumer Outlook Quarterly Blog Series! You’ll be able to find the first one here. With GPT-4 Turbo’s launch in late 2023, Google’s announcement of Gemini, and Microsoft Copilot’s Superbowl ad, consumers are now faced with plenty of options for consumer-facing gen AI tools.

Consumer 431

Consumer Blog B2C Marketing 431

Forrester eCommerce

AUGUST 31, 2023

Find out how they’re all connected in this week’s Saying Goodbye to MQLs blog. Accounts, buying groups, opportunities, oh my!

Blog 447

Blog B2B Marketing 447

Forrester eCommerce

MARCH 15, 2024

Read this blog for a peek into the findings from this year’s evaluation, The Forrester Wave™: Merchant Payment Providers, Q1 2024, by Principal Analyst Lily Varon.

Merchant Services 411

Merchant Services Blog Marketing Retail 411

Forrester eCommerce

SEPTEMBER 23, 2020

If you’ve been following my blog, you’ll know that we’ve been measuring precisely how the emotional toll of the COVID-19 pandemic is influencing consumer appetite for commercial exchange — we do this by applying Forrester’s Consumer Energy Index, our data-driven framework that captures how ready and willing consumers are to reach out to brands.

Consumer 468

Consumer Blog Customer Loyalty Customer Experience 468

Forrester eCommerce

FEBRUARY 13, 2024

This blog explains why we (and the […] I am starting my third Forrester Wave™ evaluation for the market that used to be called the Security Awareness & Training (SA&T) market.

Management 421

Management Blog Marketing 421

Forrester eCommerce

MARCH 8, 2024

First, the Federal Trade Commission dropped a blog post stating that “Browsing and location data are sensitive. With two moves, the federal government bucked its reputation for moving at a glacial pace this week.

Marketing 418

Marketing Blog B2C Customer 418

Forrester eCommerce

OCTOBER 10, 2023

This blog post dives into the Buyer Strategy layer of the Forrester Go-To-Market Architecture Model. This layer details a go-to-market strategy approach that aligns the needs of a particular buying audience with the best solution that will meet those needs.

Marketing 451

Marketing Blog B2B 451

Forrester eCommerce

SEPTEMBER 14, 2023

Learn more in this week's Saying Goodbye to MQLs blog. The buyer's journey and revenue process, although connected, are different perspectives of the buyer to seller relationship.

Blog 438

Blog B2B Marketing 438