Remove Blog Remove Customer Retention Remove PPC
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John Collins: Content marketing – the battleground of PPC vs SEO

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In the course of that interview, he confesses his long-time goal to “shake up the world of content marketing… The post John Collins: Content marketing – the battleground of PPC vs SEO appeared first on eCommerce Growth Blog.

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59 Productivity Hacks for Online Small Business Owners

BigCommerce

For example, let’s say that one of the tasks you want to delegate is creating content for your business blog. If you have a few employees that love the idea of writing for your blog and they have some time to devote each week to the task, then they would be the perfect people to delegate the task to. Follow the Best Blogs.

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Frederick Vallaeys: How Amazon Gains Ground In Pay-Per-Click (PPC) And The Future Of E-commerce

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Each episode is an intriguing challenge involving an… The post Frederick Vallaeys: How Amazon Gains Ground In Pay-Per-Click (PPC) And The Future Of E-commerce appeared first on eCommerce Growth Blog.

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Customer Acquisition Cost: The One Metric That Can Determine Your Company’s Fate

Kissmetrics

Customer acquisition cost: ($1,020,000 / 1,020,000 customers) + $1.00 per customer = $2.00. As in our previous example, the amount is worth only the money extracted from customers. This company has used a customer retention calculation to determine its customer lifetime value (CLV) is $2,000.

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Mark Irvine: The perfect match between SMBs (Small and Medium-sized Business) and PPC (pay-per-click)

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Each episode is an intriguing challenge involving an… The post Mark Irvine: The perfect match between SMBs (Small and Medium-sized Business) and PPC (pay-per-click) appeared first on eCommerce Growth Blog.

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Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Kissmetrics

I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. Take a look at how this might play out in the structure of a blog post, for example: Initial image or design elements: The brain processes the overall design of the landing page and determines attractiveness (dopamine is released).

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Customer Acquisition vs Retention

Groove

Similar to paid media advertising, paid search is a useful customer acquisition strategy. In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. What Is Customer Retention? Pro: Retention doesn’t cost as much as acquisition. Retargeting Ads. Conclusion.

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