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John Collins: Content marketing – the battleground of PPC vs SEO

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In the course of that interview, he confesses his long-time goal to “shake up the world of content marketing… The post John Collins: Content marketing – the battleground of PPC vs SEO appeared first on eCommerce Growth Blog.

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Frederick Vallaeys: How Amazon Gains Ground In Pay-Per-Click (PPC) And The Future Of E-commerce

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Each episode is an intriguing challenge involving an… The post Frederick Vallaeys: How Amazon Gains Ground In Pay-Per-Click (PPC) And The Future Of E-commerce appeared first on eCommerce Growth Blog.

eCommerce 111
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Mark Irvine: The perfect match between SMBs (Small and Medium-sized Business) and PPC (pay-per-click)

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Each episode is an intriguing challenge involving an… The post Mark Irvine: The perfect match between SMBs (Small and Medium-sized Business) and PPC (pay-per-click) appeared first on eCommerce Growth Blog.

PPC 104
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Customer Acquisition vs Retention

Groove

Similar to paid media advertising, paid search is a useful customer acquisition strategy. In fact, PPC was ranked as one of the top three best channels for high-volume leads in 2020, according to Formstack. What Is Customer Retention? Pro: Retention doesn’t cost as much as acquisition. Retargeting Ads. Conclusion.

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The Nuts and Bolts of Scaling for Marketing

Omnisend

It’s a great way to ensure customer retention and keep your eCommerce store top of mind. This includes anything from blogs to webinars to videos, and everything in between. While the goal is to attract and ultimately retain customers , content marketing uses storytelling to appeal to a wide audience.

Marketing 142
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

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Brad Geddes: Machine Learning Will Not Replace Your Job!

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We uncovered the mysteries of machine learning and PPC with Brad Geddes, co-founder at Adalysis and author of Advanced Google AdWords. He is, however, able to flawlessly teach and practice SEO, PPC, CRO, affiliate marketing, product development, product positioning and much more.… appeared first on eCommerce Growth Blog.

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