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A Blog Isn’t a Blog, It’s a Business

Kissmetrics

I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.”. But you know what, back in 2005, the blog post was pretty darn good. But you know what, back in 2005, the blog post was pretty darn good.

Blog 266
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How to Create an SEO-Boosting XML Sitemap in 20 Minutes (or Less)

Kissmetrics

When it comes to SEO and marketing, I like quick and easy wins. Even though I’m committed to the long journey of blogging (10+ years and counting), I’d much rather push a few buttons and pull a few levers to get more traffic. And, thankfully, there are some SEO techniques that deliver high value for low effort.

SEO 358
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What is Passage Indexing & What Does it Mean for SEO?

Kissmetrics

There are SEO implications, which I’ll explain, and I’ll also share a few tips to help you make the most of passage indexing. Google passage indexing is an automated feature that pulls sections from pages into search engine results, even if the page covers a slightly different topic from the main one.

SEO 308
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Why Are Keywords So Important for Your Website?

Kissmetrics

You may have heard keywords are an essential part of any SEO strategy: they are. Without the right keywords on your site, people won’t find you while searching the web. But there’s a lot more to keyword strategy than figuring out what people are searching for. What Are Keywords? of people click through.

SEO 363
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Use Search To Convert In-Market Customers This Holiday Season

Forrester eCommerce

This blog post is part of Forrester’s Holiday 2019 retail series. Search marketing – both paid search ads and search engine optimization (SEO) – are tried and true performance marketing tactics to convert customers.

Marketing 244
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The Step-by-Step Guide to Improving Google Rankings Without Getting Penalized

Kissmetrics

I’m going back to basics with on-page SEO to help you understand the new SEO rules, learn how to optimize for both humans and search algorithm crawlers, and to master on-page and off-page SEO. I could jump right into some actionable SEO strategies to use on your site right now. I learned this the hard way.

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How to Use Google Trends in Marketing

Kissmetrics

As marketers, our job is to capitalize on what’s popular in the “here and now.” This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies. This has many SEO-related benefits, too.

Marketing 335