Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Ad Spend Alternatives If Physical Retail Is a Key Channel.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Retail TouchPoints

OCTOBER 25, 2022

This data is critical for business owners to determine which marketing channels, as well as unique ad creative and copy, yield the most profitable results. He partnered with channel experts and top influencers on Facebook, Instagram, Snapchat and TikTok to maximize efficiency in reaching his target audience.

Channel 278

Channel eCommerce Accessories Consumer 278

Shopping Signals

AUGUST 30, 2016

Share on all your social media channels at least once a day. It’s inspiring to see an ecommerce case study like this. I’d love to hear your thoughts on this case study. The post How to Run a Successful Ecommerce Flash Sale [Case Study] appeared first on Shopping Signals.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

JULY 28, 2020

With the prevalence of social media, businesses are constantly feeding their audiences with unique and engaging content on a variety of channels ? Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions.

Social Media 259

Social Media Marketing Webinar White Paper 259

Traffic and Sales

MARCH 16, 2017

For eCommerce, this could mean comprehensive guides. The best example of an eCommerce store that does this is Right Channel Radios. Just from doing that exercise, you now have two content templates that you can use: 1) for creating “X tips” articles and 2) a case study article. CB Radios for Jeeps.

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 102

Omnichannel Multichannel Payment Services Retail 102

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. And today’s case study is the living proof. Connecting the Multi-Channel Dots.

Social Media 128

Social Media Multi-channel PPC Channel 128

GetElastic

MAY 18, 2021

Business functions, such as eCommerce, marketing, and sales, seek rapid time to market and quick updates in a “move fast, break it and learn” approach centred on meeting an ever-changing and increasing set of customer expectations. Why are we trying to prove that B2B eCommerce is effective?

B2B 88

B2B eCommerce Channel eCommerce Platforms 88

GetElastic

MAY 18, 2021

B2B eCommerce Proofs of Concept (POCs) waste precious time that business and IT teams need to spend on MVPs (Minimum Viable Products). In working with many B2B firms, we are often asked the question by both business and IT teams, “Can we prove out the efficacy of our eCommerce effort prior to investing fully in the channel?”

B2B 78

B2B eCommerce Channel eCommerce Platforms 78

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

eCommerce 109

eCommerce PPC Marketing SEO 109

BigCommerce

AUGUST 17, 2017

According to a study by Tomoson , influencer marketing yields a $6.50 And the quality of customers acquired through influencer marketing is also better. It’s no wonder that influencer marketing is considered the fastest-growing channel for acquiring customers online. return on investment for every dollar spent.

Marketing 419

Marketing Social Media Blog Recommendation 419

Groove

OCTOBER 1, 2020

There are so many benefits of content marketing , so take advantage of not only blogs and guides, but also infographics, videos, case studies, webinars and more. In the video below, Bethany shares some of the trusted marketing tools we use here at Groove. Check out the 4 social media marketing tools our team trusts.

eCommerce 207

eCommerce Social Media SEO Mobile 207

ESW

MAY 29, 2024

In fact, the global ecommerce market is on track to experience an annual growth rate of 9.5% However, the road to international success in ecommerce is challenging. Each new market presents a unique set of hurdles, from regulatory compliance to tailoring marketing strategies that resonate with local audiences.

Payment Services 78

Payment Services eCommerce Payments Shipping Costs 78

ESW

MAY 29, 2024

In fact, the global ecommerce market is on track to experience an annual growth rate of 9.5% However, the road to international success in ecommerce is challenging. Each new market presents a unique set of hurdles, from regulatory compliance to tailoring marketing strategies that resonate with local audiences.

Payment Services 78

Payment Services eCommerce Payments Shipping Costs 78

ESW

MAY 16, 2024

In fact, the global ecommerce market is on track to experience an annual growth rate of 9.5% However, the road to international success in ecommerce is challenging. Each new market presents a unique set of hurdles, from regulatory compliance to tailoring marketing strategies that resonate with local audiences.

Payment Services 78

Payment Services eCommerce Payments Shipping Costs 78

Algopix

AUGUST 30, 2023

A well-rounded education will benefit your overall eCommerce strategy. Interactive elements like interviews, case studies, and Q&A sessions enhance the learning experience. The podcast features interviews, case studies, and expert insights, equipping listeners with actionable strategies to enhance their e-commerce ventures.

eCommerce 108

eCommerce Shopify Information Technology 108

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 HubSpot Ecommerce Marketing Training Course. Ecommerce Marketing Mastery. Go to the top. Go to the top.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

Elsner

FEBRUARY 28, 2019

The role is just not limited to decision making but has precedented the traditional sales tool like case studies and testimonials. People still believe in the greatest myth around eCommerce wholesale that it is difficult to get your sales channel up and running” said Pierre Verrier. trillion B2B eCommerce market.

B2B 110

B2B Definition eCommerce B2C 110

Inflow Insights

FEBRUARY 27, 2019

He argues that many companies die from their over-reliance and addiction to paid marketing channels. He writes, “The key insight here is that paid marketing is tricky to grow, at scale, as the primary channel. Is paid marketing a dubious channel for eCommerce companies?

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128

Jumpshot

APRIL 5, 2018

This may help explain why they’ve taken more market share at large than Purina has. Total Blue Buffalo and Purina purchases by retail channel in 2017. Chewy.com is a valuable case study for digital marketers looking for proven ways to compete in an Amazon-dominated marketplace. Lessons Learned.

eCommerce 60

eCommerce Shipping Costs Retail Subscription 60

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Ecommerce Platforms

FEBRUARY 27, 2023

Define key metrics Depending on the channel you’re choosing, you have to define what you’re planning to achieve. 9 Inbound Strategies for Ecommerce Inbound marketing is all about creating something your clients would love to see, whether it’s something recreational or informational.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. influencer marketing). Social media advertising.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Kissmetrics

JUNE 7, 2018

So in a way, Google has created a new and improved channel for customer acquisition that flew completely under the radar. E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Let me show you an example of how this could work.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Kissmetrics

JUNE 7, 2018

So in a way, Google has created a new and improved channel for customer acquisition that flew completely under the radar. E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Let me show you an example of how this could work.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. You can build a loyalty list in many ways; we recommend building a flow in your eCommerce marketing automation platform that sends to customers who have reached a certain spend threshold. Social Media Logins.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Inflow Insights

DECEMBER 3, 2019

By supplementing your customer profiles with third-party data from such as behavioral, attribute, and location, Monetate’s user data from external sales channels can help fill the gaps in your own data to enable the full use of the platform. Certona: Use Cases & Unique Features. Monetate vs.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

BigCommerce

FEBRUARY 23, 2018

Examples of ecommerce customer loyalty programs (with case studies). Or, test out a loyalty program to help grow a specific channel. Online retailers operating in markets with several competitors are also ideal candidates for a loyalty program. The types of customer loyalty programs available (and their hybrids).

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Inflow Insights

NOVEMBER 12, 2019

As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? As an 11-year eCommerce marketing agency of 30 employees from varying backgrounds, some of us have worked as or hired freelance PPC consultants. A freelance consultant.

PPC 92

PPC eCommerce Management Seminar 92

ROI Revolution

JUNE 7, 2018

Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful. The first key strategy centered on incorporating the value of email into calculating ROI on other digital channels.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Part 7: Content Marketing.

SEO 419

SEO eCommerce Gifts Blog 419

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. As I mentioned, the side effect of this approach is natural growth.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

BigCommerce

JULY 11, 2017

We’re currently in the process of getting as many of those case studies as possible onto the website. Like all aspects of marketing, they aren’t just relevant to one channel such as SEO. Will our competitors be able to figure out how we did what we did and for who?

SEO 416

SEO B2B Shipping Costs B2C 416