Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Some PPC agencies rely on a pay-per-lead model. Your agency should be able to provide you with references and case studies to validate their expertise.

PPC 274

PPC Management Improvements Reference 274

Store Growers

MAY 16, 2019

So when we look at it from a PPC perspective, their domain choice was a good one. Exploring the Away YouTube channel , they only have 668 subscribers (which is just a tad over the Store Growers YouTube channel , which you should subscribe to!). The post How Away Uses Google Ads (Case Study) appeared first on Store Growers.

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Kissmetrics

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. YouTube, Search, Display, Gmail, Google will run and test creatives on every channel to meet your goals. You don’t need to be a PPC expert to run these campaigns, either.

PPC 205

PPC eCommerce Improvements Management 205

Groove

SEPTEMBER 23, 2024

A top AdWords PPC management agency should have plenty of happy clients who serve as references and case studies. Beyond Basic PPC Management When a top Google Ads agency approaches PPC management, it goes beyond the basics. They also have the right techniques for proficient cross-channel integration.

Management 195

Management PPC Outdoor Information 195

Kissmetrics

SEPTEMBER 28, 2020

Experience with your channels – It’s no use to you if the analytics company you want to work with specializes in advertising analytics and you have a content-focused strategy. Check to see if they have demonstratable results and insights into your specific channels. Setting up marketing channels.

PPC 280

PPC Technology Channel Marketing 280

Kissmetrics

DECEMBER 4, 2020

Amazon’s so big that it has become an entire marketing channel. Amazon PPC Management. Amazon turned on the firehose of PPC. Like any PPC platform, it requires a ton of specific know-how and tons of work to keep it optimized. PPC campaigns are a great type of marketing task to outsource. Many entrepreneurs do.

Marketing 247

Marketing PPC SEO Channel 247

Groove

JANUARY 13, 2021

eCommerce PPC. Plus, it's one of the highest-converting channels for eCommerce businesses. eCommerce PPC. Paid media advertising , or eCommerce PPC, is a great strategy to complement a company's SEO efforts. To see how we've helped transform clients' websites, check out these client case studies.

eCommerce 224

eCommerce PPC SEO eCommerce Design 224

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. You can also implement this winning Apple strategy by creating more case studies. In this article, I’m going to reveal seven pillars of Apple’s world-famous marketing mix that you can adapt for your own business.

Marketing 356

Marketing Social Media PPC Customer 356

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Groove

MARCH 23, 2020

HubSpot defines inbound marketing campaigns as " concentrated efforts that align all of your marketing channels around a single message and goal.". Through what marketing channels are you promoting your products or services? Select marketing channels and start driving traffic. Case studies. Nurture your leads.

Marketing 195

Marketing Social Media PPC Webinar 195

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Store Growers

JANUARY 29, 2020

Before I show you how to do it, let me show a case study of applying Product IQ to my clients’ campaigns. Adding Product IQ (Client Case Study). The reason I mainly look at organic vs paid search is that other channels are a bit trickier to compare. Is there anything you can do to influence this? Using Product IQ.

PPC 113

PPC Article eCommerce Shopify 113

Kissmetrics

SEPTEMBER 19, 2020

Email opt-ins: Email marketing is still one of the most valuable marketing channels you can use, producing an ROI of $42 for every $1 spent. Your agency should be focused on building email as a marketing channel, using it to stabilize your cash flow and revenue. They offer SEO, PPC, paid social, and CRO services.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

OCTOBER 26, 2020

They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website. Asking for case studies and the references that go along with them is a good start.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

ROI Revolution

MARCH 30, 2023

Here are a few examples of consumer brands we’ve partnered with that have achieved their goals around profitability and cross-channel strategy wins. A Facebook campaign had the greatest potential to drive seasonal success, but the brand had never utilized this channel before. Explore the story in the case study.

Channel 78

Channel eCommerce Fashion SEO 78

BigCommerce

OCTOBER 4, 2017

Part 10: Ecommerce SEO Case Studies. Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). I hope by now you understand why Google is one of the best marketing channels. Just perform some competitive PPC analysis and add those to your sheet! Ecommerce SEO Case Studies.

SEO 419

SEO eCommerce Gifts Blog 419

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. What process did the agency use?

eCommerce 109

eCommerce PPC Marketing SEO 109

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking? It has been updated for accuracy and to reflect modern practices. How Does Call Conversion Tracking Work?

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

FEBRUARY 4, 2021

NP Digital Case Studies and Awards. Check out our Adobe XD Case Study and learn more about our work. SMB Digital Marketing Case Studies. In a recent case, we helped a company called Hardwood Floor Depot grow their traffic by 420%. Neil Patel Digital Brazil Case Studies.

Marketing 275

Marketing SEO eCommerce Social Media 275

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. And today’s case study is the living proof. Connecting the Multi-Channel Dots. The sky’s the limit.

Social Media 128

Social Media Multi-channel PPC Channel 128

Kissmetrics

DECEMBER 11, 2017

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. So where do people turn when they hit this realization? A/B testing.

Management 213

Management Marketing PPC Banking 213

Kissmetrics

JULY 12, 2017

For example; if you’ve been able to boost the conversion of landing pages for specific PPC campaigns with great success, but the vast database of products has not yet been adjusted, this can be shown as a huge opportunity for improvement. Image Source.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

Kissmetrics

JULY 31, 2021

A prospect could ultimately be in this stage for a while, so the focus should be on creating valuable, informative, and reliable content such as case studies, video tutorials, and downloads. Consider what you can learn from their landing pages, social media channels, and blogs. How are they reeling in potential customers?

Download 361

Download Social Media Subscription Customer 361

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Trust Seal Testing Case Study #2.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Performance Max offers new automation and inventory insights on top of a foundation of Smart Shopping and Local campaigns, including the ability to access all of Google’s ad inventory across channels from one campaign. Read the case study to learn more.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

FEBRUARY 19, 2018

Google “content marketing” and you’ll uncover millions (78,200,000 when I did it just now) of results, everything from definitions to how-to guides to case studies. Be explicit, detailed, and clear about goals (use SMART goals and stretch goals if applicable), tactics, channels, and how you’re going to measure success.

Marketing 248

Marketing Social Media SEO Blog 248

Kissmetrics

OCTOBER 6, 2020

They offer SEO, PPC, paid social, and CRO services. That’s an important detail to keep in mind if you prefer one channel over another. A clear track record: Your agency should be able to provide you with samples, references, case studies, and reviews showing their performance.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Store Growers

JUNE 16, 2016

Finding your customer acquisition channel. Marketing channels come in all sizes (and profitability) – image source. To figure out which marketing channel to go for I always refer to the Bullseye Framework from the Traction book. Sales : can this channel deliver you sales? The Bullseye Framework. Prioritize.

eCommerce 138

eCommerce Subscription Shipping Costs Channel 138

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. This is a channel filled with a personal experience where the host lets listeners steal his secrets about starting and growing an ecommerce business. Ecommerce in the Trenches.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Inflow Insights

JULY 29, 2019

We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. Schedule a call here.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Ecommerce Platforms

DECEMBER 20, 2021

Whether you are creating a new partner channel or looking for more partners that drive sales, Grovia can help you scale. They have a team of experts that can help you in many ways: Maximize ROAS (return on ad spend) by optimizing existing affiliate channels or exploring new ones.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

Liveintent

OCTOBER 21, 2019

Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. Learn more about how LiveIntent can help diversify and scale your digital advertising strategy into a channel that offers the same benefits, features and functionality: Email.

White Paper 82

White Paper Social Media PPC B2C 82

ROI Revolution

JULY 18, 2019

It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing. Click here to read the full case study ! ROI Revolution has been recognized by Internet Retailer as the only PPC agency to achieve top vendor status across three digital advertising channels.

PPC 68

PPC Mobile Internet Retail Marketing 68

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Read our eCommerce giveaway case study now. Offer landing pages are great for PPC, social, and affiliate channels. Don’t forget to use Customer Lifetime Value in your calculations, too. Social Media Logins.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Email Audience

JANUARY 12, 2023

The main lead generation channels companies use is content marketing, SEO, and ads. Content such as: How-to videos Case studies Podcasts Blog articles eBooks Infographics. SEO is among the best channels to get visitors to your site without paying for ads. Run PPC and Social Ads. Give them incentives.

PPC 59

PPC Webinar Social Media Seminar 59

Inflow Insights

JULY 8, 2019

What is Keyword Level Call Tracking (PPC Call Tracking)? Why Integrate PPC Call Tracking? Call tracking for PPC at the keyword level yields more revenue in a number of ways: Understand the intent of phone leads : What are they looking to get, what questions or objections are they raising, and what is their path to convert?

PPC 61

PPC eCommerce Multi-channel SEO 61