Kissmetrics

JUNE 23, 2020

Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels. Lesson #2: Additional Marketing Channels. Lesson #3: Additional Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Kissmetrics

JANUARY 31, 2018

People write case study after case study on the trendy new subscription box. They’re among the highest-priced PPC terms, for instance, reaching up to around $40-50 bucks a click. At the very end, you’ll be able to take these tips and instantly increase your own PPC campaigns. Take ‘tax relief,’ for example.

PPC 197

PPC Information Other Customer 197

Kissmetrics

FEBRUARY 10, 2021

Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. For example, if most of your email leads are coming in through free trials, you can promote your free trial offering across your channels. Pay Per Click (PCC) Ads.

PPC 315

PPC Social Media Books Improvements 315

Store Growers

JANUARY 29, 2020

Before I show you how to do it, let me show a case study of applying Product IQ to my clients’ campaigns. Adding Product IQ (Client Case Study). The reason I mainly look at organic vs paid search is that other channels are a bit trickier to compare. Is there anything you can do to influence this? Using Product IQ.

PPC 113

PPC Article eCommerce Shopify 113

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Unlike SEO, where results require weeks or months of work, Google Ads is a direct response channel. Some PPC agencies rely on a pay-per-lead model. Your agency should be able to provide you with references and case studies to validate their expertise.

PPC 274

PPC Management Improvements Reference 274

Groove

JANUARY 13, 2021

eCommerce PPC. Plus, it's one of the highest-converting channels for eCommerce businesses. eCommerce PPC. Paid media advertising , or eCommerce PPC, is a great strategy to complement a company's SEO efforts. To see how we've helped transform clients' websites, check out these client case studies.

eCommerce 220

eCommerce PPC SEO eCommerce Design 220

Inflow Insights

JANUARY 26, 2022

After all, more purchase channels often mean more revenue, too. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking? It has been updated for accuracy and to reflect modern practices. How Does Call Conversion Tracking Work?

PPC 115

PPC eCommerce Multi-channel SEO 115

Kissmetrics

DECEMBER 4, 2020

Amazon’s so big that it has become an entire marketing channel. Amazon PPC Management. Amazon turned on the firehose of PPC. Like any PPC platform, it requires a ton of specific know-how and tons of work to keep it optimized. PPC campaigns are a great type of marketing task to outsource. Many entrepreneurs do.

Marketing 247

Marketing PPC SEO Channel 247

Groove

MARCH 23, 2020

HubSpot defines inbound marketing campaigns as " concentrated efforts that align all of your marketing channels around a single message and goal.". Through what marketing channels are you promoting your products or services? Select marketing channels and start driving traffic. Case studies. Nurture your leads.

Marketing 195

Marketing Social Media PPC Webinar 195

Kissmetrics

OCTOBER 13, 2021

Share case studies and testimonials: Social proof is a driving factor for online purchases. If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. Start a YouTube channel, develop a Reels strategy, or embed videos on your website.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. What process did the agency use?

eCommerce 109

eCommerce PPC Marketing SEO 109

Kissmetrics

SEPTEMBER 28, 2020

Experience with your channels – It’s no use to you if the analytics company you want to work with specializes in advertising analytics and you have a content-focused strategy. Check to see if they have demonstratable results and insights into your specific channels. Setting up marketing channels.

PPC 280

PPC Technology Channel Marketing 280

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. And today’s case study is the living proof. Connecting the Multi-Channel Dots. The sky’s the limit.

Social Media 128

Social Media Multi-channel PPC Channel 128

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Email Audience

JANUARY 12, 2023

The main lead generation channels companies use is content marketing, SEO, and ads. Content such as: How-to videos Case studies Podcasts Blog articles eBooks Infographics. SEO is among the best channels to get visitors to your site without paying for ads. Run PPC and Social Ads. Give them incentives.

PPC 59

PPC Webinar Social Media Seminar 59

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. You can also implement this winning Apple strategy by creating more case studies. In this article, I’m going to reveal seven pillars of Apple’s world-famous marketing mix that you can adapt for your own business.

Marketing 356

Marketing Social Media PPC Customer 356

Kissmetrics

SEPTEMBER 19, 2020

Email opt-ins: Email marketing is still one of the most valuable marketing channels you can use, producing an ROI of $42 for every $1 spent. Your agency should be focused on building email as a marketing channel, using it to stabilize your cash flow and revenue. They offer SEO, PPC, paid social, and CRO services.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Kissmetrics

OCTOBER 26, 2020

They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website. Asking for case studies and the references that go along with them is a good start.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Trust Seal Testing Case Study #2.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

ROI Revolution

APRIL 12, 2022

28% of marketers use automation in their PPC advertising efforts. Performance Max offers new automation and inventory insights on top of a foundation of Smart Shopping and Local campaigns, including the ability to access all of Google’s ad inventory across channels from one campaign. Read the case study to learn more.

Marketing 172

Marketing Social Media White Paper SEO 172

Kissmetrics

FEBRUARY 4, 2021

NP Digital Case Studies and Awards. Check out our Adobe XD Case Study and learn more about our work. SMB Digital Marketing Case Studies. In a recent case, we helped a company called Hardwood Floor Depot grow their traffic by 420%. Neil Patel Digital Brazil Case Studies.

Marketing 275

Marketing SEO eCommerce Social Media 275

Ecommerce Platforms

DECEMBER 20, 2021

Whether you are creating a new partner channel or looking for more partners that drive sales, Grovia can help you scale. They have a team of experts that can help you in many ways: Maximize ROAS (return on ad spend) by optimizing existing affiliate channels or exploring new ones.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

ROI Revolution

JULY 18, 2019

It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing. Click here to read the full case study ! ROI Revolution has been recognized by Internet Retailer as the only PPC agency to achieve top vendor status across three digital advertising channels.

PPC 68

PPC Mobile Internet Retail Marketing 68

Algopix

AUGUST 14, 2023

Amazon FBA books often feature real-life case studies and stories of sellers who have triumphed over obstacles. YouTube Channels and Video Content Visual learners can benefit from YouTube channels dedicated to Amazon selling. Visual demonstrations and walkthroughs can enhance your understanding of complex concepts.

Books 101

Books eCommerce Arts Webinar 101

Inflow Insights

JULY 8, 2019

What is Keyword Level Call Tracking (PPC Call Tracking)? Why Integrate PPC Call Tracking? Call tracking for PPC at the keyword level yields more revenue in a number of ways: Understand the intent of phone leads : What are they looking to get, what questions or objections are they raising, and what is their path to convert?

PPC 61

PPC eCommerce Multi-channel SEO 61

Kissmetrics

DECEMBER 11, 2017

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. So where do people turn when they hit this realization? A/B testing.

Management 213

Management Marketing PPC Banking 213

Liveintent

OCTOBER 21, 2019

Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. Learn more about how LiveIntent can help diversify and scale your digital advertising strategy into a channel that offers the same benefits, features and functionality: Email.

White Paper 82

White Paper Social Media PPC B2C 82

Inflow Insights

JULY 29, 2019

We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. Schedule a call here.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Kissmetrics

JULY 12, 2017

For example; if you’ve been able to boost the conversion of landing pages for specific PPC campaigns with great success, but the vast database of products has not yet been adjusted, this can be shown as a huge opportunity for improvement. Image Source.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

Store Growers

MAY 16, 2019

So when we look at it from a PPC perspective, their domain choice was a good one. Exploring the Away YouTube channel , they only have 668 subscribers (which is just a tad over the Store Growers YouTube channel , which you should subscribe to!). The post How Away Uses Google Ads (Case Study) appeared first on Store Growers.

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

AcquireConvert

JULY 26, 2024

This involves crafting compelling messages, selecting the right communication channels, and ensuring that the product or service is accessible to the intended audience. By consistently communicating the brand’s value proposition across multiple channels, marketing ensures that consumers recognize and remember the brand.

Marketing 36

Marketing Social Media Multi-channel PPC 36

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Read our eCommerce giveaway case study now. Offer landing pages are great for PPC, social, and affiliate channels. Don’t forget to use Customer Lifetime Value in your calculations, too. Social Media Logins.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Kissmetrics

AUGUST 5, 2021

Depop allocates 50 percent of their total social media spend to Snapchat after achieving a 77 percent lower cost per acquisition compared with other channels. Snapchat Shoppable AR Resources: Snapchat Lens Web Builder Nielsen Catalina Solutions Snapchat Lens Campaign Case Study. Marriot Bonvoy had a 3.4x Ad Copy Resources.

Social Media 348

Social Media eCommerce Download White Paper 348

Kissmetrics

MARCH 16, 2018

What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. In a recent case study, Intronis , a cloud backup and data protection company, implemented direct mail efforts to reach big clients. He couldn’t reach the prospects he needed through typical marketing channels.

Marketing 249

Marketing Mobile PPC Games 249

Kissmetrics

JULY 31, 2021

A prospect could ultimately be in this stage for a while, so the focus should be on creating valuable, informative, and reliable content such as case studies, video tutorials, and downloads. Consider what you can learn from their landing pages, social media channels, and blogs. How are they reeling in potential customers?

Download 361

Download Social Media Subscription Customer 361

BigCommerce

OCTOBER 4, 2017

Part 10: Ecommerce SEO Case Studies. Though, if you’re interested in paid ads, check out KlientBoost’s PPC services.). I hope by now you understand why Google is one of the best marketing channels. Just perform some competitive PPC analysis and add those to your sheet! Ecommerce SEO Case Studies.

SEO 419

SEO eCommerce Gifts Blog 419