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How Offline Conversion Tracking Led to 74% Increase in PPC Revenue: Case Study

Inflow Insights

Many modern eCommerce businesses don’t just rely on online channels to generate sales. More often than not, these brands employ additional channels — like brick-and-mortar locations, pop-ups, and call centers — to diversify and maximize their revenue streams. The Client: A Wholesaler Operating on Seasonal Trends.

PPC 106
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10 Promotional SMS examples [+case studies]

Omnisend

This expands your brand’s reach through trusted recommendations. Remember, promotional messages are more than just a communication channel. Start using Omnisend and elevate your marketing campaign efforts today Start Free Today The post 10 Promotional SMS examples [+case studies] appeared first on Omnisend Blog.

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Rewards Case Study: PetSmart Treats Rewards (+How to Recreate ther Program)

Smile.io

A recommendation from a peer is always more trustworthy, making referrals a great acquisition tool that converts.    If you’re launching a new loyalty program or re-launching an existing one, email is the perfect channel to promote it. With a wide range of third-party integrations , you can connect Smile.io

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Ecommerce Companies Should Care that the FTC is Targeting False AI Claims

Retail TouchPoints

What are some of the Established Use Cases for AI and ML in Ecommerce? It’s helped consumers through personalized recommendations and automated customer service, and ecommerce shop owners have seen their workload streamlined through supply and demand management, fraud detection and churn prediction. What results were achieved?

eCommerce 260
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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

If you need personalized customized data that will generate ongoing quality leads, your best option is to partner with a supplier that can tailor recommendations based on your exact business need. Case studies are not always available but they can be a helpful predictor of a data set’s value if the provider is willing to share them.

Marketing 263
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Seasonal Marketing Ideas for Fall Holidays

UpSellIt

As fall approaches, update your website, email campaigns, and social media channels with warm, fall-inspired imagery and color schemes, such as rich oranges, deep reds, and rustic browns. Boost AOV with Seasonal Product Recommendations Personalization is essential for fostering customer loyalty and driving sales.

Marketing 131
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How to Run a Successful Ecommerce Flash Sale [Case Study]

Shopping Signals

Share on all your social media channels at least once a day. It’s inspiring to see an ecommerce case study like this. No Facebook/Instagram ads or boosted posts (yet notice that she recommends giving that a try too). I’d love to hear your thoughts on this case study. Impressive right?