Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

JANUARY 30, 2018

If you want to know more about how to use negative keywords in PLA campaigns, check out our case study for another online clothing company, Skreened. Using negative keywords, we filtered out searches for generic terms (like bras , lingerie , corset , etc.). That way, we were only bidding on the most relevant searches.

eCommerce 144

eCommerce Clothing Article Online Retail 144

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

AUGUST 27, 2019

Many companies that try to manage paid social media campaigns on their own do not see a sufficient return on their ad spend (ROAS).

eCommerce 133

eCommerce Gifts Article Social Media 133

Shopping Signals

OCTOBER 26, 2016

To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. Influencer Marketing. Enter: The Giving Keys.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Pruning Case Study #2.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Part 7: Content Marketing.

SEO 419

SEO eCommerce Gifts Blog 419

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

eCommerce 109

eCommerce PPC Marketing SEO 109

BigCommerce

FEBRUARY 1, 2018

Need some simple graphic design help for a logo, PPC banner or social media ad? Ruthie Berber, Co-Marketing Manager, Yotpo. Not to do a shameless plug, but the Yotpo blog is packed with original data, unique customer case studies, and tons of deep dive how to’s. Grant Thomas, Digital Marketing Manager, Justuno.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

JANUARY 31, 2022

And today’s case study is the living proof. Gone are the days of devoting all of your budget and attention to a single marketing channel. To succeed in today’s varied eCommerce market, you need a strategy that incorporates several channels, working in tandem for full-funnel success. The sky’s the limit.

Social Media 128

Social Media Multi-channel PPC Channel 128

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses. Request a free proposal here.

PPC 103

PPC Apparel eCommerce Merchant Services 103

FastSpring

DECEMBER 18, 2020

Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Here are four ways you can make sure your transition into the B2B ecommerce market is a smooth one. You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars.

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Inflow Insights

APRIL 16, 2019

Then we can’t create case studies like this one.). It’s important to have an agile approach when it comes to eCommerce marketing since things change quickly and the search landscape is constantly evolving. 12 – Product SKU’s, Part-Numbers, and Model Numbers Are a PPC Specialist’s Dream.

eCommerce 156

eCommerce Mobile PPC Other 156

Inflow Insights

JULY 13, 2021

Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. You can build a loyalty list in many ways; we recommend building a flow in your eCommerce marketing automation platform that sends to customers who have reached a certain spend threshold. Social Media Logins.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4%

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Omnisend

JANUARY 23, 2023

It’ll give you an idea of the kinds of projects and campaigns the email marketing agency excels at. Here is an example of numerous case studies available on Ignite Visibility’s website. Pay-per-click They’ll carry out a PPC audit of your business and create a custom strategy that integrates with your other marketing channels.

Marketing 166

Marketing Social Media SEO PPC 166

Groove

DECEMBER 8, 2024

For example, Groove Commerce helped Hello Divorce use HubSpot to create effective nurturing channels that enabled them to contact leads at the right time in the buyers journey. The above-mentioned case study also captures how inbound marketing can be paired with outbound outreach in effective ways.

eCommerce 291

eCommerce PPC eCommerce Marketing Recommendation 291

Inflow Insights

APRIL 1, 2020

Unlike the business above, they’ve had significant decreases in sales from PPC. Although things are changing rapidly, the current plan is to focus more on marketing essential baby products to meet current consumer buying habits. While most stand pat, we’ve seen some eCommerce companies make cuts to their PPC spend.

eCommerce Marketing 158

eCommerce Marketing eCommerce PPC Marketing 158

Lemonstand

OCTOBER 25, 2018

There’s this damaging belief in some eCommerce circles that buying online is a sacred process. That every step of the process, from PPC ad to product page to post-checkout order confirmation, should be orderly and official and officious — because placing an online order is a Big Deal that requires Real Trust. I DARE YOU. I hear you.

eCommerce 83

eCommerce Books PPC Customer 83