Inflow Insights

FEBRUARY 6, 2018

Because the vast majority of people are just like Drake: If you don’t offer free shipping and returns, we recommend you start offering—and test to see the impact on sales and overall revenue. If you do offer free shipping and returns, we absolutely recommend featuring it in your header.

Shipping 110

Shipping eCommerce Payments Payment Services 110

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. The right content. The right audience.

Marketing 289

Marketing Social Media Customer Loyalty Shopping Carts 289

Shopping Signals

AUGUST 30, 2016

It’s inspiring to see an ecommerce case study like this. No Facebook/Instagram ads or boosted posts (yet notice that she recommends giving that a try too). I’d love to hear your thoughts on this case study. Impressive right? Especially when it’s from someone who is just like most of us.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. The post Using Analytics Tools To Make Better Ecommerce Decisions [Case Study] appeared first on Shopping Signals.

eCommerce 75

eCommerce PPC Shopify Social Media 75

BigCommerce

FEBRUARY 1, 2018

So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend? These guys have been in the game a long time, have a ton of great content, and, very important for me, great visuals, which helps to illustrate the results of their recommendations.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Part 7: Content Marketing.

SEO 419

SEO eCommerce Gifts Blog 419

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. It’s not exactly the most catchy title, but what “The Jason & Scot Show” lacks in creativity, it more than makes up for in ecommerce marketing know-how.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. So where’s the right place to do a product recommendation?

POS 298

POS Omnichannel Webinar Point of Sale 298

Groove

OCTOBER 1, 2020

There are so many benefits of content marketing , so take advantage of not only blogs and guides, but also infographics, videos, case studies, webinars and more. We recommend doing some research before investing in a tool. In the video below, Bethany shares some of the trusted marketing tools we use here at Groove.

eCommerce 209

eCommerce Social Media SEO Mobile 209

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. A “prime” example here is Amazon.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

BigCommerce

DECEMBER 8, 2017

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. Describe their impact on your life.

eCommerce 340

eCommerce Article Reference Social Media 340

BigCommerce

FEBRUARY 23, 2018

Examples of ecommerce customer loyalty programs (with case studies). A personal touch could also mean implementing personalized recommendations based on recent product views or purchases. All of those recommendations are a call to community-building. Let’s dive in. Provide Repeat Value. Negative churn.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Typically, this type of proof comes in the form of testimonials or case studies that brands leverage in various ways across their site. Other options are TinyJPG or ImageOptim (Mac only).

eCommerce 221

eCommerce SEO Social Media Improvements 221

BigCommerce

JULY 11, 2017

We’re currently in the process of getting as many of those case studies as possible onto the website. We recommend checking them out and having a play around as the best way to learn the ropes. Will our competitors be able to figure out how we did what we did and for who?

SEO 416

SEO B2B Shipping Costs B2C 416

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Typically, this type of proof comes in the form of testimonials or case studies that brands leverage in various ways across their site. Other options are TinyJPG or ImageOptim (Mac only).

eCommerce 204

eCommerce SEO Social Media Improvements 204

Inflow Insights

DECEMBER 3, 2019

In the experience of eCommerce businesses we’ve spoken to, there are three main use cases that both Monetate and Certona can handle well, these include: Product recommendations. Content recommendations (and content personalization). Monetate vs. Certona: Use Cases of Each Personalization Engine.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

BigCommerce

AUGUST 8, 2017

Pinterest’s demographics suggest products targeted toward millennial women from the US will do very well with their ad platform, and case study data confirms this. Ecommerce retailers particularly love the value of Pinterest’s highly targeted search engine and use Pinterest ads to promote their brand and products.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses.

PPC 103

PPC Apparel eCommerce Merchant Services 103

UpSellIt

JULY 13, 2023

Data-Driven Personalization and Targeted Marketing Leverage the data you collect across all channels to personalize your marketing efforts. Tailor promotions, recommendations, and messages based on your customers’ preferences and behaviors. AI-recommendations and personalized emails are a great place to start.

Omnichannel 108

Omnichannel Multichannel Payment Services Retail 108

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Inflow Insights

JULY 13, 2021

Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Our recommendation: Do your research and test your options to discover the best email list growth strategies for your brand. This can be a compelling content offer in and of itself.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

SellBrite

OCTOBER 24, 2017

In addition to looking at your own campaigns, it can also be beneficial to spend time learning what other ecommerce companies did to boost sales and fuel growth last year during the holidays. To dive into other examples and case studies, explore some of these resources: 150 Years of the Best Holiday Campaigns from Bigcommerce.

eCommerce 160

eCommerce Marketing Social Media Shopify 160

Inflow Insights

SEPTEMBER 8, 2021

Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start. We also recommend boosting your product descriptions to at least 150–300 words. If you have a premium product that ranks super well and drives a lot of sales for your eCommerce store, pump it up to 400–500 words.

eCommerce 109

eCommerce SEO Recommendation Improvements 109

BigCommerce

OCTOBER 26, 2017

Experts recommend the use of Air , as Ground options typically come with what is called a brokerage fee that is applied to the customer. The Australian ecommerce market, for example, is worth $15.5 The Gillette case study is a good look at why it is so important your products and marketing are localized for a region.

Shipping Costs 272

Shipping Costs Merchant Services Shipping Payment Services 272

Inflow Insights

NOVEMBER 1, 2019

In this case study, we’d like to demystify the actual work involved and the combination of eCommerce PPC marketing strategies that we used to get results for this online store. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend. Our Tiered Bidding Strategy: Implementation and Best Practices.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

NOVEMBER 12, 2019

As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? As an 11-year eCommerce marketing agency of 30 employees from varying backgrounds, some of us have worked as or hired freelance PPC consultants. A freelance consultant.

PPC 92

PPC eCommerce Management Seminar 92

ROI Revolution

JUNE 7, 2018

Cindy White, Plow & Hearth’s Senior Ecommerce Marketing manger, focused on email marketing, and how to utilize and implement strategies from the top marketing companies in any industry. Next up, we had the chance to hear from one of ROI Revolution’s clients, Plow & Hearth.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. Creating Your Google Shopping Campaign.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Ecommerce Platforms

AUGUST 6, 2022

Beyond standard ecommerce platforms, ShipBob also integrates with several marketplaces for multichannel fulfillment, such as: Amazon Ebay Walmart Backerkit (for crowdfunding). However, your choice may depend entirely on which ecommerce platform integrates easiest with each 3PL. Red Stag Software.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. We recommend creating an editorial calendar to keep track of when specific posts are scheduled for.

Consumer 46

Consumer Social Media SEO Webinar 46

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. I'd always recommend using a branded cover image like this one: -your LinkedIn summary. – Recommendations.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

eCommerce Marketing 223

eCommerce Marketing eCommerce Marketing Social Media 223