Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO. Part 4: On-Page SEO.

SEO 419

SEO eCommerce Gifts Blog 419

Inflow Insights

MARCH 26, 2020

In this eCommerce PPC data analysis case study, we will show you how this process of connecting the data between Google Analytics, Google Ads, and unique business stats resulted in 72% more transactions at an 8% increase in spend year over year. So, what should eCommerce businesses take away from this case study?

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

SEO 416

SEO B2B Shipping Costs B2C 416

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Our Thoughts on eCommerce SEO Strategy During This Time.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

SEPTEMBER 19, 2020

A proven track record: Your agency should be able to provide you with samples, references, case studies, and reviews to document their performance. If you found your agency through SEO, it’s a good indication that they understand SEO, and they’re capable of producing results for your business.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. There are plenty of eCommerce marketing tools out there at your disposal. Increase Website Traffic.

Social Media 259

Social Media Marketing Webinar White Paper 259

ESW

AUGUST 7, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. When You Have Big Goals to Achieve Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history?

eCommerce Marketing 96

eCommerce Marketing eCommerce Marketing Social Media 96

Groove

OCTOBER 1, 2020

Take advantage of marketing tools. Have an optimized email marketing strategy. Use paid search and SEO. For example, a common goal for eCommerce brands is to increase revenue. Try changing the goal to something like, "optimize our SEO strategy to increase organic revenue by 20% by December 31st."

eCommerce 207

eCommerce Social Media SEO Mobile 207

Kissmetrics

JULY 7, 2021

It also makes it easy for you to search through your content for reuse and resharing, create SEO-friendly content, and more. Bloom reach is a popular digital experience platform for online commerce, which serves 25 percent of the e-commerce experiences in the United States and the United Kingdom.

eCommerce 271

eCommerce Webinar eCommerce Marketing Books 271

Inflow Insights

MAY 1, 2020

A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel. That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics.

eCommerce 109

eCommerce PPC Marketing SEO 109

Traffic and Sales

MARCH 16, 2017

The key factor to SEO is mainly to get authoritative sites to link back to you – and that’s how you can do it while getting short-term results! Just from doing that exercise, you now have two content templates that you can use: 1) for creating “X tips” articles and 2) a case study article. Step 3: Draft, Proofread, and Publish.

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186

FastSpring

DECEMBER 18, 2020

Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Here are four ways you can make sure your transition into the B2B ecommerce market is a smooth one. Tip #1: Make sure your customers can find you online by investing in SEO. More companies (and countries) now have accessible internet. ??

B2B 147

B2B eCommerce Payment Services SEO 147

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 221

eCommerce SEO Social Media Improvements 221

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. It’s not exactly the most catchy title, but what “The Jason & Scot Show” lacks in creativity, it more than makes up for in ecommerce marketing know-how.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Kissmetrics

JUNE 7, 2018

What if the biggest source of your SEO traffic wasn’t from the front page of Google? It’s a completely legal, whitehat SEO backdoor too, so there’s no chance you’ll be penalized. And if you leverage yourself correctly, that organic traffic can naturally turn into a sale for your e-commerce site.

eCommerce 204

eCommerce SEO Social Media Improvements 204

Inflow Insights

SEPTEMBER 8, 2021

Oftentimes, this endeavor seems so overwhelming that eCommerce marketers have no idea where to start. If you have a premium product that ranks super well and drives a lot of sales for your eCommerce store, pump it up to 400–500 words. Improving your eCommerce product descriptions is not a one-person job.

eCommerce 109

eCommerce SEO Recommendation Improvements 109

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Establishing marketing strategies like SEO and content marketing. HubSpot Ecommerce Marketing Training Course.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

Inflow Insights

JULY 29, 2019

Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. A few years ago, I thought that too. This gives us a narrower focus for optimizing our lead generation.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

Ecommerce Platforms

FEBRUARY 27, 2023

Here are the ten most prolific channels that can work for eCommerce inbound marketing Corporate blog Content marketing is one of the easiest ways to drive website traffic. Finding topics you could write about is quite easy — all you have to do is browse Google or use an SEO tool to find hundreds of topics.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Ecommerce Platforms

MAY 2, 2018

Ecommerce in the Trenches. Ecommerce in the Trenches goes beyond the fluffy stories and case studies to bring you real tools and tips to take your business to the next level. Ecommerce Momentum. If you are selling in the online world, but feel stuck, the Ecommerce Momentum podcast is the place for you.

eCommerce 187

eCommerce Small Business Retail Online Retail eCommerce Marketing 187

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. Avoid keyword stuffing, a black-hat SEO tactic that Google will penalize you for.

Consumer 46

Consumer Social Media SEO Webinar 46

Inflow Insights

NOVEMBER 1, 2019

In this case study, we’d like to demystify the actual work involved and the combination of eCommerce PPC marketing strategies that we used to get results for this online store. As eCommerce growth experts, our clients include not only 7 and 8-figure businesses, but 9-figure annual revenue eCommerce companies as well.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

NOVEMBER 12, 2019

As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? As an 11-year eCommerce marketing agency of 30 employees from varying backgrounds, some of us have worked as or hired freelance PPC consultants. A freelance consultant.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

DECEMBER 3, 2019

If you want to read an example of a company using Monetate for product recommendations, check out this case study of Helly Hansen using their geotargeting capabilities to deliver customized experiences based on the local weather conditions. Certona: Use Cases & Unique Features. Monetate vs.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

Shopping Signals

JANUARY 12, 2018

Is eCommerce inbound marketing really that hard? Writing content, blogging, whatever you’d like to call it, is a real challenge for many eCommerce marketers. So Why is eCommerce Inbound Marketing More Difficult? Nope, you’re an eCommerce store. Yeah, It is! Let’s face it. You sell products.

eCommerce 81

eCommerce Marketing White Paper Article 81

Inflow Insights

JULY 13, 2021

And don’t forget to talk with your search engine optimization team to see how any offers affect your site’s SEO strategy.). You can build a loyalty list in many ways; we recommend building a flow in your eCommerce marketing automation platform that sends to customers who have reached a certain spend threshold. Free Samples.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

BigCommerce

DECEMBER 8, 2017

Take the time to educate the market as a whole, and the sales will come through backlinks and SEO. Not only do they get a “case study” they can use on their website, blog, social media accounts, podcast, YouTube channel, you get the drift, you also make them happy their insights or recommendations have been valuable.

eCommerce 340

eCommerce Reference Social Media Article 340

BigCommerce

APRIL 6, 2017

They can also drive traffic by increasing SEO and up-sell and cross-sell additional products to both existing and potential customer cohorts. Customer review and user-generated content software Yotpo performed their own research to see how testimonials could impact SEO rankings. Case Studies. increase in conversion rates.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Inflow Insights

FEBRUARY 27, 2019

The average customer may click on your ad, read a few of your tweets, check out some product reviews and then Google their way to a blog post ( Note: We’ve shared multiple case studies on eCommerce blogging and content such as buying guides helping with sales ) – all before they ever make a purchase.

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128

Inflow Insights

APRIL 16, 2019

Then we can’t create case studies like this one.). It’s important to have an agile approach when it comes to eCommerce marketing since things change quickly and the search landscape is constantly evolving. A full 12 months of data is even better when you’re in a seasonal industry.).

eCommerce 156

eCommerce Mobile PPC Online Retail 156

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

FastSpring

FEBRUARY 23, 2023

Just do a small test demand gen case study for a specific market, and you’ll gain a lot of knowledge by doing that.” Michael goes into a lot more detail about identifying new international markets to expand into around 14:30. EJ : So, um, switching a little bit from translation to SEO. Uh, others.

Marketing 122

Marketing Merchant Services Payment Services SEO 122

Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

eCommerce Marketing 223

eCommerce Marketing eCommerce Marketing Social Media 223