Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. What you’re reading is our latest thinking on this topic. .

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Inflow Insights

OCTOBER 14, 2021

B2B eCommerce Marketing Strategies for PPC. For example, if you’re a shipping supplies store, you should have separate ad groups for bubble wrap, cardboard boxes, packing tape, etc. Price Extensions. B2B eCommerce Marketing Strategies for CRO. Publish unique case studies. Star Ratings.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Ecommerce Platforms

MAY 15, 2023

In today’s Shippo review, we’re taking a behind-the-scenes look at a popular shipping and fulfillment service for today’s growing ecommerce market. The service even integrates with a number of popular ecommerce platforms and marketplaces, from Shopify and Etsy, so you can fast-track any order process. What is Shippo?

Merchant Services 104

Merchant Services Shipping Costs Shipping Live Chat 104

Shopping Signals

AUGUST 30, 2016

Cindy : Yes one thing I didn’t think of, and wish I had, was to remove my free shipping offer when a minimum order met $75+. So quite a few customers saved 25% off, plus got free shipping, and some orders costed me $12 to ship. It’s inspiring to see an ecommerce case study like this.

eCommerce 81

eCommerce Shipping Costs Social Media Shipping 81

BigCommerce

FEBRUARY 1, 2018

If your biggest objection is price, consider this: How much money could you be making if you fully focused on the things you do best for your business, and leave the rest to others? Let’s say that you are a solopreneur that has to handle emails from customers, packaging and shipping products, and marketing via your social media networks.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Pruning Case Study #2.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. The theory in play here is: repetition.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

Ecommerce Platforms

AUGUST 6, 2022

This outsourcing of the fulfillment process works by sending products to the 3PL, where they store, pick, package, and ship the items as orders come in through your store. For example, you may require kitting and realize that only some fulfillment companies provide kitting, so the other aspects like pricing and speed become less influential.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

FastSpring

DECEMBER 18, 2020

Of course, there are other reasons why B2B ecommerce is rising in popularity like: ?? Tech advances like SaaS and cloud-based ecommerce platforms make it easier to buy. ?? More choice and competition around shipping and payment options. More companies (and countries) now have accessible internet. ??

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

JULY 13, 2021

There’s no single “best” approach to pre-checkout email acquisition — just what’s best for your eCommerce business. You’ll need to consider your customer purchase cycle, as well as the prices of your products, when choosing an offer to test. This can include a percentage, a set dollar number, or another offer like free shipping.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

Ecommerce Platforms

OCTOBER 24, 2022

The best ecommerce course could be a valuable tool for you if you’re planning on launching a new store online. Already the size of the ecommerce market is expected to reach a value of beyond $7.5 Ultimately, the ecommerce space is a competitive one, filled with challenges to address. Go to the top. Go to the top.

eCommerce 104

eCommerce Shopify eCommerce Marketing Shipping Costs 104

ROI Revolution

JUNE 7, 2018

They offered free shipping, 24 hour support, and the ability to test out 5 pairs of glasses for 5 days, with a free return label to send them back. Dave talked about how consumers don’t think in terms of marketing channels, they think about the experience as a whole, and that’s what your business needs to do to be successful.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

Jumpshot

APRIL 5, 2018

Despite their slightly higher price point, Blue Buffalo has consistently been able to drive similar conversions online to Purina. Blue Buffalo’s premium pricing and loyal customers recently caught the attention of General Mills, which announced in February they were buying the brand for $8 billion. Lessons Learned.

eCommerce 60

eCommerce Shipping Costs Retail Subscription 60

SellBrite

OCTOBER 24, 2017

In addition to looking at your own campaigns, it can also be beneficial to spend time learning what other ecommerce companies did to boost sales and fuel growth last year during the holidays. To dive into other examples and case studies, explore some of these resources: 150 Years of the Best Holiday Campaigns from Bigcommerce.

eCommerce 160

eCommerce Marketing Social Media Shopify 160

ESW

MAY 16, 2024

In fact, the global ecommerce market is on track to experience an annual growth rate of 9.5% However, the road to international success in ecommerce is challenging. Each new market presents a unique set of hurdles, from regulatory compliance to tailoring marketing strategies that resonate with local audiences.

Payment Services 78

Payment Services eCommerce Payments Shipping Costs 78

ESW

MAY 29, 2024

In fact, the global ecommerce market is on track to experience an annual growth rate of 9.5% However, the road to international success in ecommerce is challenging. Each new market presents a unique set of hurdles, from regulatory compliance to tailoring marketing strategies that resonate with local audiences.

Payment Services 78

Payment Services eCommerce Payments Shipping Costs 78

ESW

MAY 29, 2024

In fact, the global ecommerce market is on track to experience an annual growth rate of 9.5% However, the road to international success in ecommerce is challenging. Each new market presents a unique set of hurdles, from regulatory compliance to tailoring marketing strategies that resonate with local audiences.

Payment Services 78

Payment Services eCommerce Payments Shipping Costs 78

ROI Revolution

MARCH 14, 2022

Instead of selling through a third party like a marketplace or brick-and-mortar location, D2C brands promote and sell their products directly to shoppers – and thus cater more toward priorities that grew during the COVID-19 pandemic like convenience, product quality, low cost, and a seamless shopping experience. Social Commerce.

Marketing 78

Marketing eCommerce Social Media Shipping Costs 78

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4%

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. The concept that lower prices solve buying objections is a myth. What is a b2b ecommerce platform? The problem?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

eCommerceFuel

MARCH 15, 2018

You’d expect a younger group of eCommerce businesses to experience strong growth, but even still it was impressive. Overall revenue growth in the broad eCommerce market is estimated to be around 23% or so annually. For merchants in our study, annual revenue growth was 36.8% – up from 24.7%

Shipping Costs 42

Shipping Costs Drop Ship Shopify Multi-channel 42

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. Some things that we’ve seen work well are comparison guides and case studies.

Consumer 46

Consumer Social Media SEO Webinar 46

Ecommerce Platforms

DECEMBER 18, 2020

As an ecommerce business owner, or someone who plans to start an online business in the future, ecommerce marketing is definitely going to play a role in how you bring in customers and get the word out about your product. It all starts with understanding the basics of ecommerce marketing. What is it exactly?

eCommerce Marketing 223

eCommerce Marketing eCommerce Marketing Social Media 223

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147

BigCommerce

DECEMBER 5, 2017

How is a sinking ship different from a failing ecommerce site? At least the captain can go down with their ship! If you nail these four areas of ecommerce customer acquisition, you should expect to do pretty well at convincing Joe Web Surfer to buy your stuff. What is cost of customer acquisition?

Customer 381

Customer Live Chat Social Media BigCommerce 381

eCommerceFuel

MAY 1, 2019

The number of drop shipping businesses dropped by a staggering 51%, while the number of manufacturing businesses increased by a third. I’d speculate that it speaks to the increased difficulties of the drop shipping model and the greater rewards of having a unique, defensible product and brand in today’s Amazon-dominated market.

Merchant Services 55

Merchant Services Shipping Costs Drop Ship Shopify 55

BigCommerce

FEBRUARY 27, 2018

When specific case studies were analyzed, researchers found a 10% increase in word-of-mouth (off and online) translated into a sales lifts between 0.2 – 1.5%. But there’s much more to word of mouth advertising and marketing than just ‘do a good job and hope for a referral.’. Despite that fact that a little, can do a lot.

Social Media 410

Social Media Marketing Payment Services Reference 410