Inflow Insights

DECEMBER 20, 2021

Many modern eCommerce businesses don’t just rely on online channels to generate sales. In today’s case study, we’ll tell you about one of our clients who recently found themselves in the same situation. This seasonal nature was already reflected in our team’s PPC strategy. Using that Data in Our Google Ads Strategy.

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PPC Supplies Channel eCommerce 106

Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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My Wife Quit Her Job

JULY 8, 2020

Today, I’m thrilled to have both Edward Ruffin(PPC Ed) and Jeremy Crowe from Sellers Labs on the show. PPC Ed is in charge of sponsored product ads over at Sellers Labs and Jeremy was my account manager for the PPC ads case study I conducted earlier this year. My Amazon advertising case study blog post.

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PPC Books Blog eCommerce 177

Blue Winston

MAY 21, 2021

The DevaGroup agency has been operating in the e-commerce sector since 1999. BlueWinston BlueWinston.com About PPC tool BlueWinston – specialized PPC tool for effortless creation of Product campaigns for Google. DevaGroup has hundreds of satisfied clients, excellent reviews, and numerous achievements and prizes.

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PPC Books eCommerce Games 98

Groove

SEPTEMBER 23, 2024

A top AdWords PPC management agency should have plenty of happy clients who serve as references and case studies. Beyond Basic PPC Management When a top Google Ads agency approaches PPC management, it goes beyond the basics. They decided to let the Google Ads professionals at Groove Commerce handle their campaign.

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Management PPC Outdoor Information 195

Kissmetrics

SEPTEMBER 19, 2020

As an industry, ecommerce is expected to grow at a minimum of 6.3 The retail apocalypse and a worldwide pandemic have boosted ecommerce growth. This is good news for ecommerce companies; it’s great news for ecommerce companies with an agency that’s ready to take advantage of this growth. percent per year.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275

Kissmetrics

OCTOBER 6, 2020

Ecommerce is still growing. Statista says worldwide ecommerce sales will grow from 4.2 The worldwide pandemic and the growth of remote work continues to boost ecommerce growth. This is a huge opportunity for ecommerce companies that are ready for this change. Your ecommerce business will need help.

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eCommerce Marketing eCommerce Marketing Shipping Costs 248

Groove

JANUARY 13, 2021

Looking for an eCommerce conversion rate optimization agency that's available to help build and design your website pre-launch and market and grow your website post-launch? Look no further, Groove Commerce may be the right fit for you. businesses are relying on eCommerce revenue to make ends meet. eCommerce SEO.

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Kissmetrics

NOVEMBER 4, 2020

Amazon continues to dominate as the world’s largest e-commerce site. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. For this, you need to invest in Amazon PPC. So, with over 2.5

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Marketing PPC eCommerce Social Media 292

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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PPC eCommerce Management Seminar 92

Inflow Insights

JULY 21, 2020

That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. Here’s a quick snapshot of the results we saw in this case study: Manual bidding beat automated bidding in all major metrics measured across desktop, tablet and mobile. Starting Work for a New PPC Client.

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Improvements PPC Mobile Management 88

Inflow Insights

NOVEMBER 1, 2019

In our conversations with hundreds of eCommerce business owners, many have told us that their Google ads (formerly Google Adwords) campaigns aren’t performing as well as they originally thought they would, and could be working more efficiently for a lesser cost. The eCommerce PPC Strategies We Implemented for a 9.89x ROAS.

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PPC eCommerce SEO Information 105

Kissmetrics

OCTOBER 26, 2020

In 2019, ecommerce sales were $3.53 Online shopping was a popular past time before the pandemic, but ecommerce has grown by 20 percent in 2020 alone. With the right preparation, ecommerce retailers can achieve double-digit conversion rates and consistent, year-over-year growth. trillion worldwide. trillion by 2023.

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eCommerce Shipping Costs Reference SEO 279

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. What is ROAS?

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PPC eCommerce Other Improvements 88

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

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B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

MARCH 25, 2020

But what about eCommerce? But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

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eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

MARCH 20, 2018

In this post, we’ll share with you the exact strategy we use with one of these eCommerce companies. Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? We’ve helped companies with seven-figure marketing campaigns stay on top. How We Manage a Seven-Figure Campaign.

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Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking?

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PPC eCommerce Multi-channel SEO 115

Shopping Signals

OCTOBER 26, 2016

To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Gabriella is the ecommerce Manager at the TheGivingKeys.com , an ecommerce website with a unique product, and an equally unique back story. “So

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eCommerce PPC Shopify Social Media 75

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. And it’s how I found my current role at Inflow , an eCommerce marketing agency. First, I’m going to cover what I’m talking about when I say “innovation.”

eCommerce 109

eCommerce PPC Marketing SEO 109

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. What is B2B Ecommerce? Why B2B Ecommerce is on the rise. What Is B2B Ecommerce?

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Inflow Insights

AUGUST 27, 2019

In this post we’ll share an example of an eCommerce furniture store that had been spending over $2,000/mo on their social campaigns and seeing a ROAS of 0. If you want to learn more about how our Facebook ads team can help your furniture or other eCommerce company scale growth, you can reach us here.

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eCommerce Gifts Article Social Media 133

ROI Revolution

MARCH 30, 2023

Having this strong foundation in place gave us the confidence to let the campaign run its course and ultimately allowed our team to focus on other areas of our customers’ experiences.” – Marketing Manager at Luxury Fashion Brand Explore the story in the case study. Explore the story in the case study.

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Channel eCommerce Fashion SEO 78

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. In this post, we’ll show you 11 online marketing strategies that B2B eCommerce stores should take advantage of. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

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B2B eCommerce Marketing eCommerce Marketing 78

Store Growers

JANUARY 29, 2020

Because in ecommerce, your products are the number one thing. Before I show you how to do it, let me show a case study of applying Product IQ to my clients’ campaigns. Adding Product IQ (Client Case Study). Data source 1: Ecommerce back-end. Data source 2: Google Analytics Enhanced Ecommerce.

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PPC Article eCommerce Shopify 113

Algopix

AUGUST 14, 2023

In the dynamic world of e-commerce, Amazon’s FBA (Fulfillment by Amazon) program has revolutionized the way entrepreneurs do business. The Power of Reading for Amazon FBA Sellers In the fast-paced world of e-commerce, knowledge evolves swiftly. This is where reading comes into play.

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Books eCommerce Arts Webinar 101

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Larger eCommerce stores typically don’t have enough time in the day for manual bid management and optimization. Automated Bidding. Target ROAS. But Don’t Abandon Manual Bidding.

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eCommerce PPC Recommendation Information 120

Inflow Insights

JANUARY 30, 2018

We worked an eCommerce site that sells plus-size lingerie (whose name we’ve withheld to protect their privacy) to increase conversion rate and revenue from its Google Shopping campaigns. We tell virtually all ecommerce brands that Google Shopping Campaigns are a worthwhile investment. Revenue: increased 268%. See how that works?

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eCommerce Clothing Article Online Retail 144

Ecommerce Platforms

MAY 2, 2018

If you're one of those people with a passion for building your very own online enterprise with the help of an ecommerce store, then this is the right place. The following is a list of the top ecommerce podcasts to help get you started on the journey to passive income. Ecommerce Minute. Ecommerce Paradise.

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eCommerce Small Business Retail Online Retail eCommerce Marketing 187

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Some PPC agencies rely on a pay-per-lead model. Your agency should be able to provide you with references and case studies to validate their expertise. What’s tough for many companies is choosing the right AdWords Agency. Here’s how you do it.

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PPC Management Improvements Reference 274

BigCommerce

OCTOBER 4, 2017

This is the most complete guide to ecommerce SEO on the web – period. I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Grab a coffee, lock the door, and settle in… it’s time to learn ecommerce SEO. The Complete Guide to eCommerce SEO in 2017 (and Beyond).

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SEO eCommerce Gifts Blog 419

Groove

JUNE 13, 2022

Strobels partnered with Groove Commerce originally for a website redesign and later transitioned into paid media management. The team at Groove Commerce was determined to not only increase the conversion rate by increasing the budget, but also maintain a low CPC for efficient results. Strobels Supply Inc. The Solution. Conclusion.

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Supplies PPC Improvements Information 195

Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. The 9 eCommerce marketing strategies below are tailored toward medium to large businesses, but they will also work for a small business, too.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Kissmetrics

NOVEMBER 6, 2020

But that’s nothing close to the number of products vying for your potential customers attention and credit cards on the e-commerce site. Other essential things like proper store setup, products’ listing optimization, brand-specific creatives, PPC management, and others must go into the equation. million sellers.

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Marketing PPC SEO Social Media 230

Kissmetrics

DECEMBER 4, 2020

According to a study by Feedvisor, about 74% of ecommerce shoppers go to Amazon first for any purchase they want to make. For ecommerce businesses that are on Amazon, it’s probably MORE important. Amazon PPC Management. Amazon turned on the firehose of PPC. Especially ecommerce businesses.

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Marketing PPC SEO Channel 247

Inflow Insights

AUGUST 4, 2021

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. 10 Tips for Engaging eCommerce Social Media Holiday Ads. We’ve worked with dozens of eCommerce businesses over the last decade. Don’t forget about Pinterest.

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Social Media eCommerce Gifts Recommendation 134

Kissmetrics

FEBRUARY 4, 2021

NP Digital Case Studies and Awards. Check out our Adobe XD Case Study and learn more about our work. For example, we do SEO differently for e-commerce, and marketing strategies for local businesses differ from national campaigns. SMB Digital Marketing Case Studies. Want to know more?

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Marketing SEO eCommerce Social Media 275