Kissmetrics

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. It’s happening because PPC works. From social media to paid search, PPC is a smart way to see quick results. Which… is where an experienced PPC agency comes in.

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PPC Multi-channel Social Media B2C 279

My Wife Quit Her Job

JULY 8, 2020

Today, I’m thrilled to have both Edward Ruffin(PPC Ed) and Jeremy Crowe from Sellers Labs on the show. PPC Ed is in charge of sponsored product ads over at Sellers Labs and Jeremy was my account manager for the PPC ads case study I conducted earlier this year. My Amazon advertising case study blog post.

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PPC Books Blog eCommerce 177

Kissmetrics

NOVEMBER 30, 2020

Marketers and business owners alike know the inherent value of PPC ads. of consumers interacting with Google ads when online shopping, it’s no wonder PPC ad creation is growing exponentially. How can you craft PPC ads that stand out from the crowd with such a highly saturated market? With 64.6%

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Groove

SEPTEMBER 23, 2024

With over 81 percent of the search market share controlled by Google, getting your brand featured prominently on Google pages can greatly improve your visibility and brand awareness. In this competitive market, it’s tremendously important to select the right agency to help your business develop its ad campaigns.

Management 195

Management PPC Outdoor Information 195

Blue Winston

MAY 21, 2021

The challenge we’re facing in digital marketing is to reach specific target groups with precision and to accurately serve product recommendations, all that the while staying ahead of our competitors. They provide well-tailored marketing solutions to match the needs of our business.

PPC 98

PPC Books eCommerce Games 98

Kissmetrics

NOVEMBER 4, 2020

You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. So, with over 2.5

Marketing 292

Marketing PPC eCommerce Social Media 292

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

DECEMBER 4, 2020

Amazon’s so big that it has become an entire marketing channel. Find an Amazon marketing consultant. 3 Ways an Amazon Marketing Consultant Can Help Grow Your Business. An Amazon marketing consultant will properly set up your store and build your product listings to get you more customers. Amazon PPC Management.

Marketing 247

Marketing PPC SEO Channel 247

Kissmetrics

APRIL 12, 2021

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing.

Marketing 356

Marketing Social Media PPC Customer 356

Kissmetrics

NOVEMBER 6, 2020

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops. By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. A marketing agency won’t re-invent your store on Amazon.

Marketing 230

Marketing PPC SEO Social Media 230

Kissmetrics

AUGUST 10, 2021

Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. A pull, rather than push, strategy is referred to as inbound marketing. Laws Pertinent to Lawyers.

Marketing 290

Marketing SEO Social Media Information 290

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

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PPC eCommerce Management Seminar 92

Inflow Insights

OCTOBER 14, 2021

Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Groove

MARCH 23, 2020

If you're an inbound marketer, you're probably developing new inbound marketing campaigns often. The next time you catch yourself overwhelmed with inbound marketing , take a moment to look at this article to better set your campaign up for success. 5 Stages Of Running An Inbound Marketing Campaign. Case studies.

Marketing 195

Marketing Social Media PPC Webinar 195

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Inflow Insights

MAY 1, 2020

Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.

eCommerce 109

eCommerce PPC Marketing SEO 109

Inflow Insights

MARCH 20, 2018

They’re in a different world when it comes to marketing spend. We’ve helped companies with seven-figure marketing campaigns stay on top. This particular client maintains a small number of products, and they’re known for producing the best quality product in their market. How do we know? Breakdown of Their Campaign Budget.

eCommerce 148

eCommerce PPC Marketing Other 148

Kissmetrics

JANUARY 31, 2018

People write case study after case study on the trendy new subscription box. This is a heavily commoditized market. If a ‘ Blue Ocean Strategy ’ refers to uncontested markets, tax relief is a very, very, molten lava, red-hot, competitive market. PPC is one of my favorite marketing tactics.

PPC 197

PPC Information Other Customer 197

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

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PPC eCommerce Other Improvements 88

Kissmetrics

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

FEBRUARY 10, 2021

Each “place” in the brand-awareness pyramid requires different tactics for marketing (which we’ll get to). Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. On the other hand, PPC ads can be expensive.

PPC 315

PPC Social Media Books Improvements 315

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

JANUARY 27, 2021

Inbound marketing isn’t easy. To top it all off, inbound marketing trends shift almost as fast as SEO tactics. It can be tricky, but at the end of the day, you need inbound marketing to grow your business. There are a few trends that will drive content marketing in 2021 and beyond. What is Inbound Marketing?

Marketing 318

Marketing SEO Blog Live Chat 318

Kissmetrics

DECEMBER 14, 2021

Our growing team is dedicated to implementing innovative, adaptive, and data-driven digital marketing plans that help brands connect with their audience. There are approximately 20 to 30 success stories delivered every month for the different digital marketing services we offer, in the different countries we operate.

Customer 208

Customer SEO Cryptocurrencies PPC 208

ROI Revolution

APRIL 12, 2022

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172

Marketing Social Media White Paper SEO 172

Shopping Signals

OCTOBER 26, 2016

To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. Influencer Marketing. Enter: The Giving Keys.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Groove

JANUARY 13, 2021

Looking for an eCommerce conversion rate optimization agency that's available to help build and design your website pre-launch and market and grow your website post-launch? Continue reading this blog to discover how we partner with clients and provide our top website and marketing services to generate serious results. Email marketing.

eCommerce 220

eCommerce PPC SEO eCommerce Design 220

Store Growers

JANUARY 29, 2020

Product IQ: Leveraging product knowledge to guide your marketing efforts. Before I show you how to do it, let me show a case study of applying Product IQ to my clients’ campaigns. Adding Product IQ (Client Case Study). In Email Marketing. What is Product IQ . Which products drive sales? Using Product IQ.

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PPC Article eCommerce Shopify 113

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Partner status gives your company access to a number of benefits, including the Google Partner badge that can be shown on your website and marketing materials.” Some PPC agencies rely on a pay-per-lead model. Here’s how you do it.

PPC 274

PPC Management Improvements Reference 274

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

OCTOBER 13, 2021

Position your brand as the go-to industry expert: Use content marketing to answer your prospect’s most pressing questions and lead them down your marketing funnel. Share case studies and testimonials: Social proof is a driving factor for online purchases. Develop a Strong Email Marketing Strategy.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Inflow Insights

AUGUST 27, 2019

The essence of our ‘ See, Think, Do’ Facebook ad strategy (based on the digital marketing framework coined by Avinash Kaushik) is to create specific campaigns with different targeting, creative, and calls-to-action setup for each stage of the funnel. Credit: Avinash Kaushik. The results came in at a ROAS of 29.5 after 3 months. Conclusion.

eCommerce 133

eCommerce Gifts Article Social Media 133

Inflow Insights

SEPTEMBER 13, 2021

In the digital marketing world, micro conversions are like the gas for your car. Digital marketers tend to focus on conversion rate, as well they should. Just check out our case study, where we helped one client improve conversion rates by 37% using micro conversion data. Most importantly? Examples of Micro Conversions.

Marketing 109

Marketing Shopping Carts PPC Social Media 109

Kissmetrics

OCTOBER 6, 2020

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco. They offer SEO, PPC, paid social, and CRO services.

eCommerce Marketing 248

eCommerce Marketing eCommerce Marketing Shipping Costs 248

Inflow Insights

JANUARY 30, 2018

If you want to know more about how to use negative keywords in PLA campaigns, check out our case study for another online clothing company, Skreened. Using negative keywords, we filtered out searches for generic terms (like bras , lingerie , corset , etc.). That way, we were only bidding on the most relevant searches.

eCommerce 144

eCommerce Clothing Article Online Retail 144

Inflow Insights

JANUARY 26, 2022

But many eCommerce businesses miss a crucial aspect when offering phone ordering: tracking that data and using it to inform their entire digital marketing strategy. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Why Integrate PPC Call Tracking?

PPC 115

PPC eCommerce Multi-channel SEO 115

ROI Revolution

MARCH 30, 2023

All marketing leaders face the same expectations: grow your business and increase profitability. Performance marketing agencies promise brands the opportunity to increase growth and profitability, but too often, brands pin their hopes on agencies that just don’t seem to care about their success as much as they’d hoped.

Channel 78

Channel eCommerce Fashion SEO 78