Groove

JULY 31, 2024

Are your pay-per-click (PPC) advertising campaigns not delivering the ROI you need? While there's no denying the benefits of PPC ads when it comes to reaching your target customers, PPC advertising can also be a bottomless pit that swallows up all the money you throw into it unless you have the right strategy.

PPC 195

PPC eCommerce Mobile Recommendation 195

Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

My Wife Quit Her Job

JULY 8, 2020

Today, I’m thrilled to have both Edward Ruffin(PPC Ed) and Jeremy Crowe from Sellers Labs on the show. PPC Ed is in charge of sponsored product ads over at Sellers Labs and Jeremy was my account manager for the PPC ads case study I conducted earlier this year. My Amazon advertising case study blog post.

PPC 177

PPC Books Blog eCommerce 177

Inflow Insights

DECEMBER 20, 2021

In today’s case study, we’ll tell you about one of our clients who recently found themselves in the same situation. For this case study, the client in question is a wholesale retailer offering a variety of products across all niches and interests (think: school supplies, pet supplies, etc.).

PPC 106

PPC Supplies Channel eCommerce 106

Kissmetrics

JANUARY 31, 2018

People write case study after case study on the trendy new subscription box. They’re among the highest-priced PPC terms, for instance, reaching up to around $40-50 bucks a click. At the very end, you’ll be able to take these tips and instantly increase your own PPC campaigns. Take ‘tax relief,’ for example.

PPC 197

PPC Information Other Customer 197

Kissmetrics

NOVEMBER 4, 2020

From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. Finally, Neil Patel Digital is one of the few marketing companies with positive ratings on countless independent review sites: #2 Thrive Agency — Best for Amazon PPC.

Marketing 292

Marketing PPC eCommerce Social Media 292

Kissmetrics

SEPTEMBER 8, 2020

Does your company manage Google Ads for third parties, and do you maintain some success with the pay-per-click (PPC) platform? Almost anyone can use Google’s PPC system to advertise on Google and grow their business (with the right budget and know-how). Google essentially wants a case study that proves you can walk the walk.

Merchant Services 71

Merchant Services PPC Document Management 71

Kissmetrics

JUNE 23, 2020

Keyword research for Google & Amazon rankings (and the differences) Data sources How to write good copy, product descriptions, ads, and come up with different marketing “angles” for Amazon Amazon promotions & lightning Optimize your listings Using Facebook Messenger & Manychat Amazon PPC Sell more to your existing customers.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Blue Winston

MAY 21, 2021

BlueWinston BlueWinston.com About PPC tool BlueWinston – specialized PPC tool for effortless creation of Product campaigns for Google. The post Publishing house C.H.Beck case study: BlueWinston campaigns achieved 8,40% CTR appeared first on BlueWinston.com.

PPC 98

PPC Books eCommerce Games 98

Kissmetrics

FEBRUARY 10, 2021

Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. They may find it through your PPC ads, in search results, or even through social media. For one, PPC ads can reach people on a variety of channels and networks.

PPC 315

PPC Social Media Books Improvements 315

Groove

OCTOBER 3, 2024

They include: Search engine optimization (SEO) Pay-per-click advertising (PPC) Email marketing Content marketing Social media marketing By leveraging a range of online marketing strategies and channels, digital marketing companies can help eCommerce brands develop a comprehensive approach to reaching new customers.

eCommerce 295

eCommerce Marketing Social Media PPC 295

Store Growers

MAY 16, 2019

So when we look at it from a PPC perspective, their domain choice was a good one. The post How Away Uses Google Ads (Case Study) appeared first on Store Growers. Getting a click on the “away” keyword costs $0.49 per click and “away travel” costs $0.32 While away carry on costs $0.94 Grab it here!

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Inflow Insights

MARCH 20, 2018

Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? It’s easy to lose track of what keywords are triggered per campaign, which can easily create a situation where you’re accidentally competing against yourself , potentially costing you thousands more in ad spend every day.

eCommerce 148

eCommerce PPC Marketing Other 148

Groove

SEPTEMBER 19, 2024

To see our web design services in action, check out our case study on how we helped Dippin' Dots design a website to sell their products online. Check out our case study for one example of how Groove Commerce helped car parts distribution company develop BigCommerce integrations that completely revolutionized its back office.

eCommerce 195

eCommerce Marketing B2B PPC 195

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Some PPC agencies rely on a pay-per-lead model. Your agency should be able to provide you with references and case studies to validate their expertise. What’s tough for many companies is choosing the right AdWords Agency. Here’s how you do it.

PPC 274

PPC Management Improvements Reference 274

Groove

SEPTEMBER 23, 2024

A top AdWords PPC management agency should have plenty of happy clients who serve as references and case studies. Beyond Basic PPC Management When a top Google Ads agency approaches PPC management, it goes beyond the basics. They prioritize Google Ads and stay on top of the latest developments.

Management 195

Management PPC Outdoor Information 195

Inflow Insights

JANUARY 30, 2018

If you want to know more about how to use negative keywords in PLA campaigns, check out our case study for another online clothing company, Skreened. Using negative keywords, we filtered out searches for generic terms (like bras , lingerie , corset , etc.). That way, we were only bidding on the most relevant searches.

eCommerce 144

eCommerce Clothing Article Online Retail 144

Inflow Insights

JULY 21, 2020

That’s why for us it was exciting to have the opportunity to test manual PPC bidding vs automated bidding. Here’s a quick snapshot of the results we saw in this case study: Manual bidding beat automated bidding in all major metrics measured across desktop, tablet and mobile. Starting Work for a New PPC Client.

Improvements 88

Improvements PPC Mobile Management 88

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Kissmetrics

OCTOBER 13, 2021

Share case studies and testimonials: Social proof is a driving factor for online purchases. If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. Use Case Studies to Increase B2B Sales.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Inflow Insights

NOVEMBER 12, 2019

Most eCommerce founders and management teams aren’t PPC experts. As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? We’ve written this post as the definitive guide for choosing your best PPC hiring option.

PPC 92

PPC eCommerce Management Seminar 92

Kissmetrics

APRIL 12, 2021

It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. You can also implement this winning Apple strategy by creating more case studies. In this article, I’m going to reveal seven pillars of Apple’s world-famous marketing mix that you can adapt for your own business.

Marketing 356

Marketing Social Media PPC Customer 356

Groove

JANUARY 13, 2021

eCommerce PPC. eCommerce PPC. Paid media advertising , or eCommerce PPC, is a great strategy to complement a company's SEO efforts. To see how we've helped transform clients' websites, check out these client case studies. Our top services include: eCommerce strategy. eCommerce design and development.

eCommerce 224

eCommerce PPC SEO eCommerce Design 224

Inflow Insights

AUGUST 27, 2019

Many companies that try to manage paid social media campaigns on their own do not see a sufficient return on their ad spend (ROAS).

eCommerce 133

eCommerce Gifts Article Social Media 133

Kissmetrics

DECEMBER 14, 2021

Not all success stories go to our website right away, as they go through an editing and approval process with clients, others prefer not to disclose due to strict compliance rules, but if you visit the case study part of our sites, you’ll see new case studies every month. Read Boho Pink’s full case study.

Customer 208

Customer SEO Cryptocurrencies PPC 208

Kissmetrics

NOVEMBER 6, 2020

Other essential things like proper store setup, products’ listing optimization, brand-specific creatives, PPC management, and others must go into the equation. 3. #2 Thrive Agency — Best for Amazon PPC. Another name for this is Amazon PPC. And you won’t achieve all that with a one-person team.

Marketing 230

Marketing PPC SEO Social Media 230

Shopping Signals

OCTOBER 26, 2016

To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice. Enter: The Giving Keys. Influencer Marketing.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Inflow Insights

JUNE 21, 2021

Want Short-Term PPC Results Like These? Want an experienced PPC strategist to take a look for you? If you’re selling eCommerce products, don’t sleep on doing the same, even if your products seem more complicated to market. Finding the right approach for your industry will bring in more impressions, clicks, and sales. (If We Can Help.

PPC 136

PPC Merchant Services Search Marketing Marketing 136

Kissmetrics

DECEMBER 4, 2020

Amazon PPC Management. Amazon turned on the firehose of PPC. Like any PPC platform, it requires a ton of specific know-how and tons of work to keep it optimized. PPC campaigns are a great type of marketing task to outsource. Optimize your products for rankings. Get the reviews you need to compete.

Marketing 247

Marketing PPC SEO Channel 247

Kissmetrics

SEPTEMBER 28, 2020

They will need to consider aspects of your business such as: Customer profiles – Your customers will have data points in common, such as demographic information, which can then be used to inform PPC targeting, for instance. The best analytics company will be able to offer you additional marketing services such as PPC, content and SEO.

PPC 280

PPC Technology Channel Marketing 280

Kissmetrics

MAY 6, 2021

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Starbucks is another successful business that makes for a great case study on unique selling propositions. Let’s look at two hypothetical companies as an example.

Shipping Costs 299

Shipping Costs Food and Beverages Web Design SEO 299

Store Growers

JANUARY 29, 2020

Before I show you how to do it, let me show a case study of applying Product IQ to my clients’ campaigns. Adding Product IQ (Client Case Study). If you want to dive deeper into these, take a look at this advanced email marketing case study. Is there anything you can do to influence this? Using Product IQ.

PPC 113

PPC Article eCommerce Shopify 113

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Kissmetrics

AUGUST 10, 2021

Google pay-per-click or PPC ads can be expensive for lawyers. You can share videos, case studies , and more on your website. Then, share those same reviews and testimonials on social media and in case studies. Don’t Be Afraid of Google Ads. As you can see above, vague terms cost a lot per click.

Marketing 290

Marketing SEO Social Media Information 290

Blue Winston

NOVEMBER 6, 2020

As you can see there is a significant rise in the number of Conversions, also thanks to using BlueWinston product PPC campaigns. Based on PPC campaigns and awareness raising. recognizability and differentiation from other shops with pet foods (which do not use Google product PPC campaigns). Happy Pets Happypets.ro

PPC 52

PPC Presentation Recommendation Management 52

Kissmetrics

OCTOBER 26, 2020

They should also have experience across a broad range of marketing disciplines and channels, including: Analytics Email marketing CRM Content Branding Direct Response Email Marketing automation Market research Mobile Sales SEO PPC Website. Asking for case studies and the references that go along with them is a good start.

eCommerce 279

eCommerce Shipping Costs Reference SEO 279