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What the Heck Is a Full-Service eCommerce Agency? Design, Development, and Marketing

Groove

At a bare minimum, your store needs to offer a functional user interface (UI) that's designed to be user-friendly and easy to navigate. In addition to this starting point, your web design needs to showcase your brand and capture the interest of potential customers who visit it.

eCommerce 195
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What a Unique Selling Proposition Really Means & Why Your Business MUST Have One

Kissmetrics

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Company number two offers SEO and copywriting services, but they don’t offer web design, social media marketing, conversion optimization, etc. The answer is number two.

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New case study: Why Eventige Media Group sees Klaviyo as a growth partner

Klaviyo

Today we are excited to launch a new case study featuring Eventige Media Group, an advertising agency based out of NYC. Some of these agencies focus on email marketing, others solely run paid acquisition campaigns, and a portion just handle web design. Now you’re ready to head on over to read the full case study.

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19 A/B Tests You Should Run on Your Website

Kissmetrics

Too often, web designers put the call to action button in the middle of the landing page above the fold, and just leave it there, because it’s what you’re “supposed” to do. Case study after case study has proven that single-step checkouts will almost always convert significantly better than multi-page checkouts.

eCommerce 356
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SEO Copywriting: How to Write Content For People and Optimize For Google

Kissmetrics

This case study reveals how Smashing Magazine experienced an impressive boost in their conversion rate when they cleared their database of all of the clutter that old plugins had created, then merged all of the databases into one. Use Case Studies. Case studies can make for powerful content. Yes it does.

SEO 317
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How to Use the Psychology of Color to Increase Website Conversions

Kissmetrics

What is even more interesting is that a case study showed that adjusting color, among other elements, can increase conversion by as much as 24%. The study of all this is called color psychology, and the bottom line is: use the right colors, and you win. Where Should You Use Color Psychology? Colors impact everyone.

eCommerce 363
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The 5 SEO Basics You Need to Master (No Technical Experience Required)

Kissmetrics

Publish an original study or case study. All you need to do is publish an interesting set of data from an original study carried out by your company. If you don’t have data or the resources to work with, then a case study will also attract links. We may be cute, but we’re lazy.

SEO 227