BigCommerce

SEPTEMBER 28, 2017

Actively use text for customer service and support. How to combine big data + human charm to get the best of both worlds (and beat your competition). What is Multi-Channel Ecommerce Customer Service? Are you texting with your customer yet? This is what multi-channel customer service aims to solve.

Channel 402

Channel Live Chat Multi-channel Customer 402

365 Retail

DECEMBER 12, 2023

Rhone: Leading the way with omnichannel retail Rhone , the premium performance lifestyle brand, decided to maximise the value of its omnichannel customer data to deliver personalised customer experiences. Amperity enables us to create unified customer profiles and actionable insights we need to scale. Earlier this year.

Customer Data 52

Customer Data Customer Retail Omnichannel 52

365 Retail

JANUARY 18, 2024

The world of customer data is rapidly changing, and companies are responding with diverse strategies to stay ahead in this dynamic environment. The data foundation is behind the wall, and all the marketing and analytics tools get power from the foundation. Results are only as good as the data you feed it.

Customer Data 62

Customer Data Customer Multi-channel Events 62

Groove

JULY 30, 2024

In eCommerce, few things are more valuable than customer data. But some types of customer data are even more valuable than others. In data-driven marketing, "zero party data" has emerged as a common buzzword, and it represents a paradigm shift in how companies approach collecting and using customer data.

Customer 195

Customer Customer Data Games eCommerce 195

Kissmetrics

JUNE 14, 2017

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. You want every interaction to embody brand consistency and offer customer satisfaction.

Channel 226

Channel Customer Jewelry Customer Data 226

Groove

OCTOBER 5, 2024

Half of marketers report that email marketing is their most impactful channel. When customers hand over their email addresses to your business, you have a powerful way to stay engaged with those leads. Email is an essential part of customer engagement and driving sales. Here are a few of the ways we can help companies thrive.

eCommerce 325

eCommerce Merchant Services Marketing Demo 325

Retail TouchPoints

DECEMBER 13, 2021

Over the course of her career, Tharp led digital transformations from the inside at a host of companies, including Dean Foods, Travelocity, Neiman Marcus and Fossil. I think people are getting tired of using the word omni — it’s really “channel-less.” Now more than ever, “omni” is the focus. Take for example CDPs.

Channel 176

Channel Omnichannel Retail Merchant Services 176

Groove

APRIL 17, 2024

Marketing automation is a technology that has allowed companies to supercharge their marketing strategies without blowing up their budgets. Google Ads, meanwhile, has allowed companies to reach their target audiences like never before. At the heart of the Klaviyo Google Ads integration is the rich customer data that Klaviyo collects.

Customer Data 329

Customer Data Improvements eCommerce eCommerce Marketing 329

Retail TouchPoints

AUGUST 29, 2024

Inter Ikea Group , parent company of furniture retailer Ikea , has entered a global partnership with payments platform Adyen. With a consolidated payment tech stack, Ikea hopes to minimize the risk of operational disturbances and improve its ability to troubleshoot. “We

Payment Services 144

Payment Services Customer Data Channel Operations 144

Retail TouchPoints

MAY 30, 2024

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. I’m thrilled to have Mark join our team and lead this important work.”

PayPal 239

PayPal Merchant Services Payment Services Consumer 239

FastSpring

OCTOBER 27, 2020

Your company will need to build a strategy geared towards the ecommerce market, solidify a plan for storing customer data, and determine a way to attract business through omni-marketing channels. Our guide takes you through a comprehensive look into moving your company over to a D2C model.

Consumer 135

Consumer eCommerce Marketing Customer Data eCommerce 135

Retail TouchPoints

NOVEMBER 22, 2024

Here are the top benefits of embracing this approach: Unlocking Access to Engaged Audiences External loyalty programs offer retailers immediate access to vast, established audiences through networks like banks, airlines and travel companies. Ed Wogan leads the team responsible for scaling Valuedynamx ’s network of content.

Banking 202

Banking Travel Consumer Marketing 202

Retail TouchPoints

APRIL 3, 2024

Chase Bank has launched a digital media business that “combines the scale and audience of a retail media network with the exclusive advantages of Chase’s first-party financial data, institutional credibility and precise targeting capabilities,” according to a company statement.

Small Business Retail 227

Small Business Retail Banking Retail Travel 227

Ecommerce Platforms

FEBRUARY 9, 2023

We’ll cover: How to sell across channels with Shopify POS Go How to sell in person with Shopify POS Go How multi-brand stores can sell with Shopify POS Go Keep reading to learn all about the selling potential you have with Shopify POS Go. As a result, we’d like to walk through ways to properly sell across channels with Shopify POS Go.

POS 104

POS Shopify Merchant Services Channel 104

Retail TouchPoints

JUNE 9, 2023

By necessity, retailers are most concerned with the present day: they have to make sales and engage customers in the moment, no matter what channel they’re operating in. There’s the AI-powered Customer Data Platform provider Pairzon , AI imaging provider Claid.ai ; and AI-powered inventory optimization from syrup.

Presentation 228

Presentation Customer Data Channel Operations 228

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

B2B 216

B2B eCommerce BigCommerce Omnichannel 216

Retail TouchPoints

AUGUST 29, 2023

For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the act of tailoring an experience based on information a company has learned about an individual. Basically, customers now expect to feel known.

Multi-channel 214

Multi-channel Retail Customer Experience Customer Data 214

Pivotree Blog

OCTOBER 17, 2022

But the wild ride almost always starts the same: a customer finds your product or brand. . And we naturally give our business to companies we trust. Pivotree views this process as the frictionless commerce customer journey. Are the latest customer reviews posted? 5: Make Social Channels a Priority.

Channel 98

Channel Customer eCommerce SEO 98

Groove

SEPTEMBER 23, 2024

Learn how we used SEO to help boost revenue by 50 percent at a Seattle apparel company. When you leverage your customer data to target the right group with the right message at the right time, you're going to achieve a lot better results than a "one-size-fits-all" approach.

eCommerce Marketing 195

eCommerce Marketing eCommerce PPC SEO 195

Retail TouchPoints

MARCH 5, 2024

These days, it seems like every major retailer has its own channel for serving ads, and advertisers are seizing this opportunity eagerly, to the tune of $114.4 First-party customer data. The most important component of building an RMN is first-party data — a dataset of all your customers’ shopping habits and preferences.

Retail 247

Retail Customer Data Channel Mobile 247

Retail TouchPoints

DECEMBER 17, 2021

Though there are similarities, the difference is that a multichannel approach dedicates a team, system and messaging for each channel. This results in siloed communication and a disjointed customer experience. Not to mention a more cohesive journey across multiple channels helps create more engaging, personalized experiences.

Omnichannel 299

Omnichannel Multichannel Multi-channel Customer Retention 299

Liveintent

JANUARY 27, 2021

We’re proud to share that, for the second year in a row, Business Insider has recognized LiveIntent as one of the hottest adtech companies of 2020. Through the never-ending changes in advertising and social media, we’ve known that one channel remains consistent and engaging: email. And we certainly don’t.

Social Media 107

Social Media Subscription Channel Customer Data 107

Retail TouchPoints

DECEMBER 15, 2022

As part of an overhaul of its online offerings, Casey’s aligned its digital tools to build a new ecommerce presence, launched mobile apps, introduced a loyalty program and forged partnerships with third-party delivery companies. ” Personalizing the customer journey has been at the center of Casey’s digital overhaul.

Mobile 248

Mobile Arts Customer Loyalty Customer Data 248

Korona

FEBRUARY 13, 2023

It’s important to explore new channels such as marketplaces, social media, price comparison engines, etc. As soon as you leverage multiple channels to promote your products, you are conducting multi-channel retailing. Check out this guide to get more info and ideas on operating a multi-channel retail operation.

Multi-channel 52

Multi-channel Channel Payment Services POS 52

Retail TouchPoints

JULY 26, 2024

B2B commerce is a primary channel through which customers make purchases and an integral tool in establishing trust. The Challenge of Meeting Customer Demands Why are B2B sellers struggling to keep pace with customer demands? Therefore, precise, up-to-date information is not just a preference but a necessity.

B2B 209

B2B Payment Services Payments Shipping Costs 209

Retail TouchPoints

JANUARY 11, 2021

With consumer shopping more disjointed than ever before, retailers can find a competitive advantage in a robust omnichannel experience informed by consumer behavior across channels. Businesses that can identify customers’ needs and preferences and meet them in the moment will pull ahead of the pack. The auto industry speeds to digital.

Small Business Retail 232

Small Business Retail Retail eCommerce Social Media 232

Retail TouchPoints

AUGUST 8, 2024

The existentially relevant part to retail [about privacy] is that people actually don’t mind sharing their information if they feel like they get value out of the relationship,” said Nick Kramer, Leader of Applied Solutions at SSA & Company in an interview with Retail TouchPoints. Convenience and defaults are a big part of privacy issues.

Retail 265

Retail Payment Services Consumer Payments 265

Retail TouchPoints

AUGUST 5, 2024

How to Implement Conversational Commerce into Your Digital Strategy First and foremost, brands need to examine the various channels on which they interact with their customers and decide which are the most active. With the most popular channels identified, a brand needs to decide which mode of conversation to deploy.

Live Chat 246

Live Chat Customer Experience eCommerce Recommendation 246

Retail TouchPoints

OCTOBER 22, 2024

Customers have different expectations for businesses of different sizes, requiring companies to tailor customer experience (CX) strategies to match their current growth stage. While tactics differ, all businesses must consider each customer’s lifetime value (LTV) and how that will be affected as they scale.

Payment Services 234

Payment Services Small Business Retail Recommendation Technology 234

Retail TouchPoints

DECEMBER 15, 2022

Also, it is not enough for marketers to just ‘know’ their customers; it is important for them to be one step ahead and predict what they need and how they will behave. A real-time CDP will help retailers keep track of customer behavior across channels to provide a ‘phygital’ or ‘omnichannel’ experience to customers.

Multi-channel 216

Multi-channel POS Customer Data Mobile 216

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways.

Customer 246

Customer Marketing Hobbies Channel 246

Retail TouchPoints

SEPTEMBER 20, 2024

By highlighting their platforms’ unique value and advantages and providing a white-glove support model, retailers can instill confidence in consumer packaged goods companies (CPGs), leading to more sign-ups and securing valuable media dollars.

Retail 244

Retail Workshop Social Media Omnichannel 244

Retail TouchPoints

JULY 24, 2023

According to The Small Business Blog , emails are an effective marketing channel because most U.S. Yet despite the proliferation of this channel, the average consumer receives an average of 121 emails with at least 56.6% This channel is tried and true, but retailers must take a creative and personalized approach to stand out.

Small Business Retail 214

Small Business Retail Marketing Retail Social Media 214

Retail TouchPoints

OCTOBER 18, 2021

A recent Forrester survey report found that companies that provide connected experiences between CX and EX report dramatic benefits around innovation, cost reduction, revenue growth, customer experience and digital transformation. Connect every channel. That’s a problem. Only 33% say those experiences are relevant and connected.

Customer Experience 265

Customer Experience Customer Channel Omnichannel 265

Retail TouchPoints

SEPTEMBER 20, 2022

of total company revenue so far this year. Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels.

Omnichannel 251

Omnichannel Marketing Social Media Channel 251

Retail TouchPoints

JANUARY 4, 2022

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. The ad firm will utilize Best Buy’s internal customer data to recommend relevant methods of connecting with shoppers based on their habits.

Omnichannel 260

Omnichannel Customer Data Recommendation Mobile 260

Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366