Retail TouchPoints

JULY 5, 2022

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Digital was undoubtedly a big source of growth for the retailer respondents: Company website revenues increased somewhat or significantly for 70%.

Omnichannel 243

Omnichannel Fulfillment Customer Retention Channel 243

Retail TouchPoints

NOVEMBER 13, 2023

One aspect of this expanded growth story is Brooklinen’s growing store count: the company has nine to date, with plans to “thoughtfully grow” its fleet by the end of 2024. This division has seen 60% year-over-year growth, and the company expects it to triple in size by 2025.

Omnichannel 238

Omnichannel B2B Channel Customer 238

Retail TouchPoints

JUNE 3, 2024

As the NCAA’s Official Candy Partner for the past 16 years, Reese’s is a consumer favorite; more than half of NCAA basketball fans, about 30 million in total, also are Reese’s customers, according to Stephanie Berman, VP of Retail for The Hershey Company.

Omnichannel 232

Omnichannel Social Media Consumer Games 232

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 524

Channel Technology Customer Experience B2B 524

Retail TouchPoints

NOVEMBER 21, 2022

Dillon highlighted Foot Locker’s omnichannel presence , loyalty program and overall digital marketing strategies as the main areas of focus. The retailer also will bolster the technology platform that powers these aspects of the business while continuing to optimize costs across the company. Global Operations Focus on Fewer Banners.

Omnichannel 260

Omnichannel Operations Technology Channel 260

Retail TouchPoints

APRIL 6, 2022

Channel management platform Productsup has raised more than $70 million in Series B funding to advance its product development and M&A activity as it continues to expand globally. Nordwind Capital, which initially invested in the company in 2017, will retain its majority stake after the transaction. .

Omnichannel 236

Omnichannel Management Channel Consumer 236

Kissmetrics

APRIL 21, 2021

If you’re like most consumers, there’s a good chance you interacted with the brand multiple times on different channels using different devices before you paid. To successfully target and convert consumers across every channel and platform, you need a unified marketing strategy. What Is Omnichannel E-commerce?

eCommerce Marketing 254

eCommerce Marketing eCommerce Omnichannel Marketing 254

Dynamic Action

JANUARY 25, 2024

Summary In today’s omnichannel retail environment, customers expect to move across channels seamlessly, making it crucial for retailers to provide an integrated and consistent experience. Omnichannel price consistency is particularly important and inconsistency may lead to a loss of brand value.

Omnichannel 62

Omnichannel Channel Retail Social Media 62

Retail TouchPoints

AUGUST 13, 2021

In the World of ‘Attention Commerce,’ a Multi-Channel Presence is Key. The company sees itself sitting squarely in the center of the pack, catering primarily to mid-size businesses with $1 to $50 million in online revenue. As a result, companies had to contemplate, ‘What is my omnichannel strategy?

Omnichannel 293

Omnichannel Payment Services Payments Multi-channel 293

Groove

NOVEMBER 2, 2024

Selling your merchandise across multiple channels is a great way to reach a wider audience of potential customers. This is where an omnichannel product feed comes into the picture, and it's a must-have for any eCommerce store engaged in cross-channel selling. then an optimized omnichannel product feed is a necessity.

Management 308

Management Multi-channel eCommerce Omnichannel 308

Retail TouchPoints

DECEMBER 14, 2020

Offline support, such as the traditional customer service phone call, remains a great channel for two opposite use cases: to answer quick questions, such as “do you have that shirt in size 10?” To provide an informative and empathetic experience, retailers must offer a truly omnichannel experience. Take a Down-to-Earth Approach.

Omnichannel 229

Omnichannel Channel Live Chat Improvements 229

ESW

SEPTEMBER 29, 2023

Consumers have shifted from shopping primarily in-store to now using a mix of online, mobile and brick-and-mortar channels. To keep up with consumer demand, brands and retailers are facing pressure to implement omnichannel commerce strategies. Why focus on omnichannel? What’s the difference between multichannel and omnichannel?

Omnichannel 146

Omnichannel Payment Services Merchant Services Multichannel 146

ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. If you are over-invested in any one channel to sell your goods or products, and that channel goes away for any reason, you’ll be in a tight spot,” said Sharon Gee, Sr. “If

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

Retail TouchPoints

JULY 8, 2022

Launched by Don Kotula in 1981 as a mail-order business that offered a patented log splitter design, Northern Tool & Equipment moved into brick-and-mortar retail later that year, expanded online in the 2000s and is now a leading omnichannel retailer for tradespeople, DIY enthusiasts and hobbyists. Engagement Across All Channels.

Omnichannel 255

Omnichannel Shipping Shipping Products Channel 255

Retail TouchPoints

AUGUST 2, 2023

DTC is still very much alive and well, but digital-first companies are having to adapt to a new normal where competition is fiercer, financial pressure is ever-present and the marketing tactics that used to work so well are no longer cost-efficient. What that does is it allows you to put that money back into marketing and grow the business.”

Omnichannel 230

Omnichannel Social Media Shopify Shipping Costs 230

Forrester eCommerce

AUGUST 20, 2020

Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems. Online marketplaces have been around in one form or another for decades. Based […].

Channel 537

Channel Subscription Consumer Customer Experience 537

365 Retail

SEPTEMBER 24, 2024

The Cotswold Company , the digitally-led premium handcrafted furniture and homeware brand, has announced the opening of its 10th UK store, located in Stamford. Founded in 1996, The Cotswold Company specialises in thoughtfully designed, carefully crafted furniture and accessories, leveraging a digital-led omni-channel model.

Accessories 109

Accessories Omnichannel Events Channel 109

Retail TouchPoints

OCTOBER 4, 2023

Investing in digital channels can make the difference between a highly profitable pivot and stock waiting in the warehouse for the end-of-season sales. Across multiple channels, they provide an ever-present buying influence for consumers — which is particularly useful when flash sales or immediate focuses on certain products are needed.

Omnichannel 253

Omnichannel Merchant Services BigCommerce Payment Services 253

Retail TouchPoints

AUGUST 11, 2022

To help the company reach this goal, Sheriff is ensuring that Parachute remains true to its mission and keeps the brand that online shoppers know and love alive. “We This is one of those deceptively simple assignments that I’ve done almost every year for every company I’ve worked at,” he said. What channels do they use?

Omnichannel 248

Omnichannel Social Media Arts Channel 248

Retail TouchPoints

DECEMBER 13, 2021

Over the course of her career, Tharp led digital transformations from the inside at a host of companies, including Dean Foods, Travelocity, Neiman Marcus and Fossil. I think people are getting tired of using the word omni — it’s really “channel-less.” Now more than ever, “omni” is the focus. Take for example CDPs.

Channel 176

Channel Omnichannel Retail Merchant Services 176

Ecommerce Platforms

DECEMBER 4, 2017

Have you encountered a chance to move into the world of omnichannel selling? A physical retail hardware store selling a handful of items online reflects that of an omnichannel experience. When you own an online or retail store, the question isn't if you're going to implement omni channel strategies. Chances are you have.

Channel 344

Channel Omnichannel WooCommerce Clothing 344

Wiser

FEBRUARY 6, 2023

A shopping experience that spans channels, allowing customers to engage with a brand online, in-store, and in between. According to Commbox , 90 percent of consumers use multiple channels when making purchases. This means that any businesses that aren’t already creating an omnichannel experience are lagging behind.

Omnichannel 145

Omnichannel Channel Social Media Consumer 145

Retail TouchPoints

OCTOBER 21, 2024

Now, as the company’s 15th birthday nears, Hyman has unveiled her plans to “reinvigorate” the business heading into 2025 and beyond. That means they’re willing to tap into various channels and different types of brands — luxury and low-price alike — to get what they want.

Consumer 229

Consumer Fashion Shipping Costs Clothing 229

Retail TouchPoints

MARCH 28, 2022

At the end of February 2022, the company made a significant mark on the Big Apple, opening a 7,974-square-foot flagship in SoHo. The company is even working on its original character set, such as the MINI Family, which includes a penguin character called MINI Pen. RTP: What role does digital currently play in your business?

Omnichannel 219

Omnichannel Toys Supplies eCommerce Platforms 219

Retail TouchPoints

AUGUST 28, 2020

Consumers are recognizing that major companies can play a large role in shaping tomorrow — both in terms of their influence on society at large and the post-COVID-19 shopper experience, according to the Visions Into The Future report by CallisonRTKL. It’s not evenly distributed throughout the entire retail industry.

Omnichannel 332

Omnichannel Retail Social Media Customer 332

Optimizely

OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. If you’re behind on your own omnichannel strategy, this should comfort you somewhat. By the numbers. What’s behind this trend?

Omnichannel 236

Omnichannel B2C Marketing Channel 236

Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. A study from IDC also showed that consumers who shop on multiple channels have a 30% higher lifetime value.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Fabric

JULY 13, 2023

During the COVID-19 pandemic, enterprise omnichannel retailers faced notable challenges (and opportunities) due to disruptions in the supply chain. As a result, providing customers with omnichannel retail experiences became a requirement for survival. What is Omnichannel Fulfillment? Let’s dive in!

Omnichannel 100

Omnichannel Fulfillment Payment Services Shipping Costs 100

Groove

OCTOBER 11, 2024

Text message marketing offers marketers the channel they need to conveniently reach people on the device that everyone seems to have in their pocket. Your company must obtain explicit consent before sending messages to people. Messages can complement content from other channels and build on engagement.

Merchant Services 345

Merchant Services eCommerce Platforms eCommerce Marketing 345

GetElastic

NOVEMBER 29, 2022

Front and center in any conversation about commerce are the words personalization , omnichannel , customer-centric, and experience-driven. Customer retention rates are 90% higher on omnichannel vs. single channel. By investing in the omnichannel experience. Source: Clout Brands. And how do they do that?

Omnichannel 147

Omnichannel Multi-channel Payment Services Outdoor 147

Retail TouchPoints

SEPTEMBER 20, 2022

of total company revenue so far this year. Meanwhile, some DTC brands have hit the saturation point on digital channels like social media and display, further driving up CPA. Still, these channels carry significant costs — the kind that can make even an experienced marketer do a double take. Investing in New Channels.

Omnichannel 254

Omnichannel Marketing Social Media Channel 254

Retail TouchPoints

MAY 20, 2022

A 45-year-old family-owned luxury business might not be the kind of company one expects to be at the cutting edge of digital commerce, but thanks to President Ken Natori, the company’s second-generation leader, Natori is just that. And earn his stripes he has. I Would Always Rather Over-explore than Under-explore’.

Omnichannel 222

Omnichannel Department Stores BigCommerce Fashion 222

Retail TouchPoints

OCTOBER 5, 2021

I was recently speaking with a senior executive from a convenience store chain who told me that his company had an epiphany a few months after COVID-19 took hold in the U.S.: “We With conversational commerce solutions, brands can unlock a seamless omnichannel experience, win lasting customer loyalty and drive revenue.

Omnichannel 238

Omnichannel Customer Loyalty B2C B2B 238

RTP blog

JANUARY 9, 2019

The term “omnichannel” gets thrown around a lot — some might say too much — by retailers and industry observers. However, the word still conveys an important truth: retailers must take every action possible to maximize customer engagement opportunities across both traditional and emerging channels. Is that the secret to its success?

Omnichannel 150

Omnichannel Multi-channel Customer Retention eCommerce 150

Groove

OCTOBER 20, 2024

Selling your products across multiple channels is a great way to reach a wider audience of customers. However, keeping all of these channels updated with the latest product information can often be a little tricky, especially when you're dealing with large catalogs of products and a range of sales channels.

Multi-channel 327

Multi-channel eCommerce BigCommerce Channel 327

GetElastic

OCTOBER 12, 2021

There are any number of channels businesses can use to market and sell their products, ranging from their own website or third-party marketplaces, to brick-and-mortar stores or even the traditional sales team. Businesses like Stance, Bank of America, and Starbucks, are all great examples of businesses with omnichannel experiences.

Omnichannel 148

Omnichannel Multichannel Channel Customer Retention 148