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How The Vitamin Shoppe’s POS Upgrade is Leveling Up its Omnichannel Experience

Retail TouchPoints

As an omnichannel retailer, “everything we do has to be even more omni,” explained Scott Devlin, CIO of The Vitamin Shoppe in an interview with Retail TouchPoints. “If With our legacy POS solution, everything omnichannel that we did was going to be sub-optimized. We wanted to get the best experience.

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Channel Software Tech Stack 2021

Forrester eCommerce

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

The best practices employed by the “leading-edge” and “innovative” brands quickly became the standards for every company to compete against. The highest-ranking company implemented 85% of designated best practices, a significant increase from the highest score ( 72% ) in 2021.

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How Reese’s Made its NCAA Partnership an Omnichannel Slam Dunk

Retail TouchPoints

As the NCAA’s Official Candy Partner for the past 16 years, Reese’s is a consumer favorite; more than half of NCAA basketball fans, about 30 million in total, also are Reese’s customers, according to Stephanie Berman, VP of Retail for The Hershey Company.

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How Personalized Customer Experiences Drive Retail Growth and Revenue

Speaker: Shaunna Bruton - Associate Director of Product Strategy at Orium | Sam Panzer - Director of Industry Strategy at Talon.One | Frank Passantino - Director of Product Management at Bloomreach

Data from McKinsey shows that companies that excel in personalization increase their revenue by 40%, but despite these numbers, retailers struggle to implement customer personalization strategies. More and more, customers are expecting a better personalized CX. But can retailers actually deliver? So what are the potential solutions?

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B2B, Marketplaces Become Core to Brooklinen’s Blossoming Omnichannel Strategy

Retail TouchPoints

One aspect of this expanded growth story is Brooklinen’s growing store count: the company has nine to date, with plans to “thoughtfully grow” its fleet by the end of 2024. This division has seen 60% year-over-year growth, and the company expects it to triple in size by 2025.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey. Digital was undoubtedly a big source of growth for the retailer respondents: Company website revenues increased somewhat or significantly for 70%.

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Industry Shake-Up: 2023 Commerce Trends To Rock Your World

Speaker: Ashlee Aldridge - Reach Partners LLC | Bill Mirabito - Chameleon Collective | Ronak Shah - PSA Retail & CPG, Amazon Web Services | Wayne Teigen - Pivotree

Companies must expand on the trends that exploded during the pandemic if they want to see continued growth in their businesses while facing a recessionary economy. From social commerce to BOPIS, the name of the game is to meet and sell to customers wherever they are, through multiple channels.