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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. 54% shopped at ecommerce marketplaces.

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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

Price comparison shopping is easy in the digital world, and these savvy shoppers will put in the work to find the best deals. Dashing to New Digital Channels. By now, most brands and retailers have explored legacy online channels, whether from their own websites or through marketplaces like Amazon.

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Multichannel Distribution 101: Expand Your Ecommerce Business to New Marketplaces

SellBrite

Whether you started on a marketplace like Amazon or your own website, you’ve already invested in inventory, fulfillment, and operations for your business. Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Why sell on Amazon: It’s a profitable channel for many business types.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Learning about the different models, comparison shopping, getting price quotes, looking into features — all of that’s happening online, prior to the actual transaction, which then the consumer goes to do in person. The numbers speak for themselves: Online sales of alcohol in the U.S. were up 80% last year, approaching $5.6

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Free Shipping vs. Discounted Price: Which Fulfillment Pricing Strategy Is Better?

ChannelAdvisor

It’s a common conundrum among online sellers: Is it better to offer free shipping and charge higher prices to cover fulfillment costs? ” Even as online shoppers comparison shop to find the best overall deal, there are plenty of times when a higher product price will be welcomed. Which would you choose?

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Multichannel Selling: A Guide for Ecommerce Businesses

SellBrite

Sellbrite research has found that sellers on three or more channels generate 143% more revenue than sellers on fewer channels. Multichannel selling is the selling of products on more than one sales channel—marketplaces, social media, comparison shopping engines, and so on. What is multichannel selling?

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What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. Look for platforms that offer built-in order management for order accuracy and fast fulfillment at the scale and depth that you need. Mobile shopping is on the rise. Mobile-centricity.