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Amazon Continues Push Beyond its Own Ecosystem with Debut of ‘Supply Chain by Amazon’

Retail TouchPoints

Ahead of its annual sellers’ conference, Amazon Accelerate , the tech giant announced the debut of a new suite of solutions for sellers called “Supply Chain by Amazon” (which we are assuming will be acronymized as “SCA” if history is any indicator). Yes, that means brick-and-mortar stores.

Supplies 299
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#RICE24 Solution Spotlight: Shopify Creates a Unified Commerce Platform for Merchants

Retail TouchPoints

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses. Additionally, retailers will have a solid backend operation that empowers them to easily and cost-effectively keep pace with industry change.

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Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

RTP blog

EBay, Verizon Share Attribution Success Stories At Shop.org Revenue and overall growth are obvious indicators of a retailer’s success across the board, but understanding and calculating attribution across channels is a major puzzle piece necessary for marketers to track their campaigns. In a session at Shop.org.

Channel 150
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How Poshmark’s In-Person Events Drive Livestreaming Results

Retail TouchPoints

Empowering Sellers Year-Round Poshmarks biggest event of the year is PoshFest , an offsite multi-day event that brings hundreds of sellers together for interactive workshops and sessions that give them the tools and best practices they need to scale their resale businesses. If they complain, it means they care.

Events 147
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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon , is celebrating his 10th anniversary with the company this year, and so he kicked off the fourth annual Amazon Accelerate conference for sellers by comparing the differences between the ecommerce platform today and 10 years ago.

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Amazon is Moving Beyond its Own Walls Like Never Before…What Will it Mean for Retail?

Retail TouchPoints

Last week, at the company’s fifth annual Accelerate conference for its third-party selling partners (which now account for 60% of its sales, by the way), Amazon continued down a path that it started on 24 years ago, when it first turned its website into a third-party marketplace. And the answer is maybe we are.

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Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers

BigCommerce

Wholesale ecommerce is already a lucrative channel for plenty of B2C businesses. In fact, you might already sell B2B and through a wholesale channel if you sell to: Boutiques and brick-and-mortars that are not your own. Tradeshows and conferences. Launch Your Wholesale Channel Now. Partner or reseller websites.

B2B 333