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Amazon Continues Push Beyond its Own Ecosystem with Debut of ‘Supply Chain by Amazon’

Retail TouchPoints

Ahead of its annual sellers’ conference, Amazon Accelerate , the tech giant announced the debut of a new suite of solutions for sellers called “Supply Chain by Amazon” (which we are assuming will be acronymized as “SCA” if history is any indicator). Yes, that means brick-and-mortar stores.

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#RICE24 Solution Spotlight: Shopify Creates a Unified Commerce Platform for Merchants

Retail TouchPoints

Shopify provides a unified commerce platform designed to enable seamless customer experiences across all channels while centralizing data and operations for multi-location retail businesses. Additionally, retailers will have a solid backend operation that empowers them to easily and cost-effectively keep pace with industry change.

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Amazon is Moving Beyond its Own Walls Like Never Before…What Will it Mean for Retail?

Retail TouchPoints

Last week, at the company’s fifth annual Accelerate conference for its third-party selling partners (which now account for 60% of its sales, by the way), Amazon continued down a path that it started on 24 years ago, when it first turned its website into a third-party marketplace. And the answer is maybe we are.

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Measuring Marketing Spend In 2018: Why Cross-Channel Attribution Matters Most

RTP blog

EBay, Verizon Share Attribution Success Stories At Shop.org Revenue and overall growth are obvious indicators of a retailer’s success across the board, but understanding and calculating attribution across channels is a major puzzle piece necessary for marketers to track their campaigns. In a session at Shop.org.

Channel 150
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Amazon’s Latest Ambition: ‘Full-Funnel Advertising at Scale, for Everyone’

Retail TouchPoints

Ad Sales for Amazon Ads kicks off the Day 2 Keynote at the Unboxed conference. Amazon also unveiled advanced multi-touch attribution (MTA) capabilities powered by “hundreds of thousands” of randomized control trials, to show advertisers how all the parts of their campaigns are contributing to conversions. Tanner Elton, VP of U.S.

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It’s Official – Amazon is an Ecommerce Enabler First and a Retailer Second

Retail TouchPoints

Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon , is celebrating his 10th anniversary with the company this year, and so he kicked off the fourth annual Amazon Accelerate conference for sellers by comparing the differences between the ecommerce platform today and 10 years ago.

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Amazon’s Counterintuitive Next Big Move — Helping Brands Sell Off Amazon

Retail TouchPoints

“For much of the history of retail, there have been significant barriers that put high hurdles in front of entrepreneurs who wanted to launch a new brand,” said Dharmesh Mehta, VP of Worldwide Selling Partner Services at Amazon during the third annual Accelerate conference for Amazon sellers. And it doesn’t stop at the transaction.