What is Buy Online Pickup In Store (BOPIS)? The Complete Guide for Omnichannel Retailers
Fabric
AUGUST 15, 2023
Today, BOPIS is viewed as a must-have for retailers because it has rapidly become a win-win omnichannel fulfillment strategy: customers avoid shipping costs, save time, and enjoy better product availability, while retailers can increase their in-store foot traffic, boost operational efficiency, and save money on distribution.
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