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What Are Performance Max Campaigns?

Kissmetrics

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. YouTube, Search, Display, Gmail, Google will run and test creatives on every channel to meet your goals. You don’t need to be a PPC expert to run these campaigns, either.

PPC 205
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How to Get Facebook Leads Organically

Kissmetrics

Paid leads are usually known as PPC ads. Social media sites all provide PPC ads in varying forms. Some examples to consider are: virtual conferences Q&As virtual tours staff introductions. As a news channel, Bloomberg covers current events on Facebook Live. 5 Tips to Get Facebook Leads Organically.

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11 Slack Communities for SEOs and Digital Marketers (That You Should Join Today)

FastSpring

Unlike Facebook groups, Slack communities are typically broken down into a number of different channels. For example, a community about SEO may have channels named #linkbuilding or #tools. What’s in these marketing Slack channels for you? Most Slack channel owners are also admins. Are you ready for another poll?

SEO 148
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The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Digital marketing channels are evolving. Retailers can no longer rely one type of channel to drive traffic to their online store. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store.

eCommerce 167
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How to Manage Marketing Campaigns like a Financial Currency Trader

Kissmetrics

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. Place lots of small bets on different tactics, channels, platforms, and mediums so that you can evaluate their effectiveness in real-time. A/B testing. What does this mean in English?

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How to Promote Your Small Business

Wiser

This can be done through a variety of channels such as blogs, videos, podcasts or even social media posts—all tailored specifically to the interests of potential customers to draw attention and drive sales. Consider using both online and offline channels for maximum impact.

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How To Spy On Your Adwords Competitors

Store Growers

There are more PPC tools out there than there are interesting facts to gather. Let say my client in the example above was getting 2000 visitors/month through organic search which would be 50% and they see that one of their competitors gets 75% through organic search, they know there is potential in this channel. the clicks and 2.5x

PPC 101