Retail TouchPoints

JANUARY 31, 2024

We’ve all heard that today’s empowered consumer demands seamless and consistent experiences, but new research from CI&T indicates that these expectations are higher than ever. consumers of all ages, races and genders, as well as an assessment of digital retail strategies across various product categories.

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Retail TouchPoints

JUNE 18, 2024

The global economy is still in flux,” said Rob Garf, VP and General Manager of Retail and Consumer Goods at Sales f orce at a recent media briefing. billion commerce-focused consumer interactions as well supplemental consumer research. So what does all this mean for the holiday season? Register here.

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Consumer Shipping Costs eCommerce Gifts 290

Forrester eCommerce

MARCH 26, 2024

To meet customers in their moments, marketers must design, execute, and optimize interactions across the full range of devices, channels, and touchpoints where consumers engage with a brand. Meanwhile, the marketing landscape continues to evolve with new technologies, data deprecation, and sophisticated consumers.

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Technology Marketing Channel Consumer 468

Retail TouchPoints

MARCH 31, 2023

by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. That includes [looking at] other paid marketing channels in addition to Meta and Google. When Wish debuted in 2010 it took the U.S.

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Shipping Costs Consumer Supplies Shipping 338

Retail TouchPoints

OCTOBER 28, 2024

Gen Z is undoubtedly revolutionizing the consumer landscape. How can brands develop successful consumer promotions that actually draw in the often-elusive Gen Z shopper? Reward your favorite entries with prizes or feature them on your brand’s social channels.

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Consumer Social Media Recommendation Travel 275

Retail TouchPoints

OCTOBER 21, 2024

” Aligning with the Demands of Today’s Consumers “Some of the language that I continue to hear when I go to many of [my go-to-market appointments] are things like, ‘What will our adjacencies be?’” Consumers are finding inspiration everywhere, and they’re more eclectic in their fashion choices. ” Hyman added.

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Retail TouchPoints

APRIL 30, 2024

Additionally, the program carries no restrictions on the trade-in items in terms of their original purchase channel, age, brand or condition. JD.com also has made the trade-in process simpler with its “Three Free & Four Unlimited,” program, which includes complimentary door-to-door pickup, disassembly and handling of old goods.

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Retail TouchPoints

NOVEMBER 27, 2024

But consumers are demanding in other ways, too. According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. Digital channels are alive with opportunities to dazzle consumers. But where does that leave your marketing strategies for the humble shop floor?

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Retail TouchPoints

NOVEMBER 3, 2023

The specific challenge for women’s apparel and home goods brand Anthropologie was attracting new, younger consumers without alienating women who had grown up, and grown older, with Anthropologie’s vibe and product offerings over the past three decades. Digital is not a channel, platform or technology — it’s a business driver,” said Preis.

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Retail TouchPoints

SEPTEMBER 11, 2023

True to form, Best Buy turned its eye to advertising’s newest tech-infused channel to reach this consumer segment — connected TV (CTV). CTV viewership is growing every year as more and more consumers “cut the cord,” and the vast majority of U.S. But just as the number of CTV viewers is climbing, so is the number of advertisers.

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Consumer Multi-channel Electronics Improvements 286

Retail TouchPoints

SEPTEMBER 12, 2024

Still-potent economic uncertainty is encouraging consumers to be savvier as they browse and buy. But while there may be more price comparing and deal hunting this holiday season, consumers will still expect stellar experiences as they browse and buy across channels. trillion — a soft 3% growth rate over the same period in 2023.

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Retail Merchant Services Channel Consumer 306

Groove

NOVEMBER 5, 2024

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify Meeting Matt Dornfeld from Feedonomics.com In this engaging episode, Matt Dornfeld, Senior Director of Global Partnerships at Feedonomics, joins host Ethan Giffin to explore the intricacies of omni-channel eCommerce, data management, and evolving marketing strategies.

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eCommerce Management BigCommerce Merchant Services 419

Retail TouchPoints

FEBRUARY 2, 2024

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. Either way, the goal is to bring the total shopping experience, across every channel, closer to customers’ expectations — and even anticipate expectations they don’t yet have. They just want what they want when they want it.

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Omnichannel Payment Services Technology Channel 317

Retail TouchPoints

NOVEMBER 29, 2024

There’s more time to experiment, to determine if and how social commerce best works for you, and to understand what systems and data you need to exploit and foster what is certainly an important emerging retail channel, regardless of geography and culture. Cultivating KOCs (key opinion consumers, a.k.a. influencer).

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Retail TouchPoints

MAY 14, 2024

Today’s consumers, especially Gen Z ( 73% ) and millennials ( 62% ), prefer to buy from a brand that offers interactive experiences that go beyond the standard ecommerce grid. Qurate Retail’s New App and FAST Channel Qurate Retail’s Sune shopping app. But Qurate isn’t giving up on TV.

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Social Media eCommerce Channel Events 330

Retail TouchPoints

MARCH 13, 2024

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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Retail TouchPoints

APRIL 13, 2023

Understanding Wine Consumer Behavior Trends Today’s wine buyers skew older and are more affluent. For example, 16% of consumers purchased natural wine in 2021 and sparkling wines are also rising in popularity. You’ll also learn which channels you can reach them on and what messaging resonates best with them.

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Marketing Omnichannel Channel Social Media 317

Retail TouchPoints

JULY 19, 2024

Beyond the consumer risk, there is the retailer brand risk. If a brand is spoofed in a robocall or robotext and the consumer is defrauded, consumer perception of that brand suffers greatly. By leveraging generative AI, bad actors are easily able to clone voices, making consumers susceptible to fraud. Unrecognized numbers.

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Retail TouchPoints

AUGUST 20, 2024

Inflation rates remain unpredictable , consumer confidence is fluctuating and supply chain disruptions , including the geopolitical environment, continue to affect inventory levels and pricing. Meanwhile, consumers themselves are pulling back on spending slightly in Q3, as Morningstar notes. Leveraging affiliate channels.

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PPC Merchant Services Marketing Multi-channel 261

Retail TouchPoints

OCTOBER 29, 2024

In addition to the compressed retail rush, Salesforce reports that 43% of consumers are carrying more debt than last year, making the fight for attention even more intense. Nearly 70% of marketing spend has gone to these channels. Consumers are bombarded with in-feed ads, leading to fatigue and decreasing engagement.

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Gifts Social Media Mobile Games 290

Retail TouchPoints

APRIL 9, 2024

Advertisers already have a healthy appetite for games advertising: IAB’s latest study on games advertising found that 40% of advertisers plan to boost spending in this area over the coming year, making it the third-most popular channel for increased investment, after social media ( 47% ) and digital video ( 40% ).

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Retail TouchPoints

DECEMBER 11, 2024

The holiday shopping season appears to start earlier each year, with Black Friday and Cyber Monday deals extending for weeks and retailers constantly competing for consumers attention. Additionally, the checkout process must remain consistent whether consumers are shopping in-store, online or using the retailers app.

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Retail Point of Sale Gifts Outdoor 242

Retail TouchPoints

FEBRUARY 8, 2024

As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC. The growth of retail media networks (RMNs) in recent years has been impressive.

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Payments Payment Services Retail Channel 312

Retail TouchPoints

JANUARY 9, 2024

This way buyers can choose what media channels perform best. Retail Media Networks that offer managed service advertising solutions are likely to take a more active approach to channel selection. The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands.

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Retail Omnichannel Channel Mobile 290

Retail TouchPoints

OCTOBER 11, 2024

It’s essential (though tough) work, especially because consumers’ demand for visual assets in digital ecosystems is only continuing to rise. This results in relentless demand for creating engaging content across an increasing number of marketing and ecommerce channels in this digital-first economy.

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Webinar Management Channel eCommerce 278

Retail TouchPoints

SEPTEMBER 27, 2023

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Social Media Multi-channel Consumer Comparison Shopping 299

Retail TouchPoints

JULY 15, 2024

But with such an expansive reach — one that extends across its branded channels as well as a robust network of national, regional and local retailers — Fender has sought better ways to understand the behaviors of these consumers and engage with them in more intentional and relevant ways.

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Customer Marketing Hobbies Channel 278

Retail TouchPoints

NOVEMBER 4, 2024

James Weiss, Managing Director, Big Drop If the social media platform goes away, millions of passionate consumers — not to mention the brands that use the platform to connect with them — will be devastated. Retail TouchPoints: What makes TikTok such a powerful platform, both for consumers and marketers? Where do we go from here?

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Social Media Channel Marketing Other 298

Retail TouchPoints

APRIL 26, 2024

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. Consumers want what is best for their dog; it’s personal.

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Toys Social Media Consumer Subscription 278

Retail TouchPoints

SEPTEMBER 10, 2024

Other features of the Feedonomics platform include: Intuitive interface for efficient in-store order processing; Flexible control of which in-store products to include in the program; Consistent, rules-based pricing across all channels; and Streamlined integration options for orders, returns and up-to-real-time inventory updates.

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Channel Consumer Management Other 279

Retail TouchPoints

NOVEMBER 6, 2023

As consumers turned to ecommerce during the pandemic (in droves), the “death of the mall” was widely reported. Our consumer study found that 79% of shoppers conduct product research online, on a brand’s website and on social media, while 37% do their research online and then purchase items in-store.

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Omnichannel Social Media Channel Mobile 312

Retail TouchPoints

AUGUST 17, 2022

Add the increasing CPC costs at all sorts of paid advertisement channels and harsher competition to that, and you get a not-so-rosy outlook for the market altogether. Referrals are trustworthy brand awareness channels with low customer acquisition costs (CAC) and sustainable, organic ways to acquire customers. in 2019 to 14.9%

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eCommerce Payment Services Channel Social Media 363

Retail TouchPoints

JULY 3, 2024

Competing mattress suppliers — which are predominantly American manufacturers employing thousands of workers — are likely to lose access to the single most important retail channel, significantly impairing their ability to compete and potentially leading competing suppliers to reduce output, close factories and lay off workers.”

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Document Channel Consumer Operations 264

Groove

NOVEMBER 19, 2024

His global expertise spans various product/service types, including SaaS, eCommerce, Cloud, and B2B, as well as several customer verticals, such as enterprise software, publishing, and consumer electronics. He was previously SVP of sales, marketing and partnerships at Digital River.

eCommerce 437

eCommerce Merchant Services Consumer Electronics Electronics 437

Retail TouchPoints

MAY 30, 2024

PayPal is entering the media business with plans for a new advertising platform that will draw on its relationships with millions of consumers and merchants to help the latter “sell more products and services effectively,” according to a company statement. I’m thrilled to have Mark join our team and lead this important work.”

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PayPal Merchant Services Payment Services Consumer 278

Retail TouchPoints

JULY 22, 2024

Personalization has become an expectation for many consumers, but brands’ maturity levels in providing personalized marketing and CX varies greatly. Macy’s also looks “in large part” to customer lifetime value (CLV) and determining the behaviors that the team knows drives deeper consumer relationships.

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Multi-channel Customer Omnichannel Channel 274