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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.

Channel 120
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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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How to Manage Your E-Commerce Inventory

ChannelAdvisor

Keeping inventory updated across multiple channels is hard work, especially during peak selling seasons. The more channels you list on and the more SKUs you have, the more complicated the process can get. Drop Shipping. Keep shipping in the hands of the manufacturer. Inventory doesn’t sync across channels.

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How to Manage Your E-Commerce Inventory

ChannelAdvisor

Keeping inventory updated across multiple channels is hard work, especially during peak selling seasons. The more channels you list on and the more SKUs you have, the more complicated the process can get. Drop Shipping. Keep shipping in the hands of the manufacturer. Inventory doesn’t sync across channels.

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Why MAP Policies Are a Win-Win for Brands and Retailers

Wiser

On the brand side, a strong MAP policy upholds brand value across selling channels. As we know, a policy is only as good as the brand’s ability to monitor retail channels and enforce it, but the burden was always on the brand to care more about the long-term consequences of not taking action. . The Tides Have Turned .