4 Trends Revealed in Our 2023 Consumer Survey
ChannelAdvisor
NOVEMBER 8, 2023
Trend 1: Consumers Take a Multichannel Approach The majority of online shoppers (72%) now visit between two and four websites (whether search engines, marketplaces or brand websites) on their buying journey. Consumer electronics buyers are the most savvy shoppers, as an astounding 91% visit two or more sites before purchase.
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