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Three quarters of CMOs surveyed planning to expand direct-to-consumer selling channels into 2023

365 Retail

Consumer electronics brands are looking to increase their direct-to-consumer selling in 2023, despite the cost of living crisis and reductions in consumer spending. Amazon has been a mainstay for consumer electronics brands and 69% of those surveyed claimed it is still a key channel.

Channel 120
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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Multi-channel retailing is the practice of selling merchandise on more than one sales channel. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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Q&A with the Category Experts: Holiday Tips for Consumer Electronics Sellers

ChannelAdvisor

The account management team at ChannelAdvisor works with brands and retailers every day to optimize their e-commerce operations and grow sales across hundreds of online channels. — First up: the fast-growing consumer electronics market. For consumer electronics sellers, model numbers, dimensions, generation, etc.

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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

B2B 78
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Time for retailers to take stock of shipping costs; playing the waiting game won’t win

365 Retail

Claire Webb from Advanced Supply Chain Group looks at why playing a waiting game won’t help retailers beat soaring shipping costs. Many retailers are looking to protect margins against rapidly rising shipping costs. The factors have triggered a long-running period of disruption and caused shipping costs to escalate.

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How to Meet and Exceed Amazon-Driven Customer Expectations 

ESW

But as retailers and brands with DTC ecommerce channels know, meeting online customer expectations in an Amazon-dominated environment is challenging to say the least. While this was good news for brands that had or could set up ecommerce channels, it may have accelerated and intensified The Amazon Effect.

eCommerce 139
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Retail Sales Grew 3% Over Extended Holiday Purchase Period — And the Season Isn’t Over Yet

Retail TouchPoints

In fact, the impacts of the most unique holiday in decades are still being felt: retailers should plan for continued shipping delays in the short term, and also continue to refine their omnichannel operations as they prepare for the rest of 2021. Retail sales grew 3% during the extended holiday season (Oct. 11 through Dec. 24, 2020), or 2.4%